FACILITATING GROWTH INVESTMENT DECISIONS

• US 20110218837A1
• Filed: 02/03/2011
• Published: 09/08/2011
• Est. Priority Date: 03/03/2010
• Status: Active Grant

• Current Assignee: Strategyn Holdings LLC
• Original Assignee: Strategyn Incorporated
• Inventors: HAYNES, James M. III, ULWICK, Anthony W.
• Granted Patent: US 8,583,469 B2
• Time in Patent Office: Days
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 40/06 Asset management; Financial planning or analysis

Abstract

A technique for performing securable market analysis involves establishing an empirically-derived structure and evaluating market size using analytical techniques within that structure. Inputs to a system that incorporates the technique can include a functional job and related emotional and consumption jobs, if any; importance levels; satisfaction levels; job executors; and willingness-to-pay.

Claims

1. A system comprising:

an outcome management engine;

a securable market innovation engine coupled to the outcome management engine;

a growth investment engine coupled to the securable market innovation engine;

wherein, in operation,

the outcome management engine generates point-in-time market solution-independent data structures, including a job data structure and outcome data structures, wherein the job data structure is associated with a job and includes a job map having outcomes, and wherein the outcome data structures are associated with the outcomes and have importance levels that are also associated with the outcomes;

the securable market innovation engine generates one or more target solution data structures, including a target solution data structure having satisfaction levels corresponding to each of the outcomes, wherein the satisfaction levels quantify satisfaction with a target solution associated with the target solution data structure with respect to each of the outcomes;

the securable market innovation engine identifies a securable market using the point-in-time solution-independent data structures and a function of the importance levels and satisfaction levels;

the growth investment engine provides a growth investment data structure associated with a growth investment targeting the securable market, wherein the growth investment data structure is associated with the target solution.

2. The system of claim 1 further comprising a market quantification engine coupled to the securable market innovation engine, wherein, in operation, the market quantification engine generates market solution-dependent data structures, including a solution data structure having satisfaction levels corresponding to each of the outcomes, wherein the satisfaction levels quantify satisfaction with a solution associated with the solution data structure with respect to each of the outcomes.

3. The system of claim 1, wherein identifying the securable market includes the securable market innovation engine multiplying a number of job executors by importance and satisfaction levels to obtain a securable population.

4. The system of claim 1 wherein identifying the securable market includes the securable market innovation engine calculating gross willingness-to-pay (WTP), which reflects a job executor'"'"'s WTP to get the job associated with the job data structure done with perfect satisfaction and multiplying gross WTP by the satisfaction with the target solution to obtain net WTP.

5. The system of claim 1 wherein identifying the securable market includes the securable market innovation engine calculating job premiums, which represent willingness-to-pay for satisfaction at a higher level than a current solution can deliver.

6. The system of claim 1 wherein identifying the securable market includes the securable market innovation engine calculating emotional job premiums, which represent willingness-to-pay to have emotional jobs related to the job satisfied better than a current solution can deliver.

7. The system of claim 1 wherein identifying the securable market includes the securable market innovation engine calculating a total cost of getting the job done, plus switching costs.

8. The system of claim 1 wherein, in operation, the securable market innovation engine determines expected market share for the securable market.

9. The system of claim 1 wherein the function of the importance levels and satisfaction levels can be used to obtain an opportunity score equal to importance level plus the maximum of the importance level minus the satisfaction level and zero.

10. A system comprising:

means for generating point-in-time market solution-independent data structures that at least include importance of an outcome of a job;

means for generating market solution-dependent data structures that at least include satisfaction with an outcome of a job for a market solution;

means for identifying a securable market using the point-in-time market solution-independent data structures and the market solution-dependent data structures;

means for generating target solution data structures, including a target solution data structure associated with a target solution that at least includes satisfaction with an outcome of a job for the target solution;

means for determining expected market share for the target solution in the securable market;

means for providing a growth investment data structure.

11. The system of claim 10, wherein the means for identifying the securable market includes a means for multiplying a number of job executors by importance and satisfaction levels to obtain a securable population.

12. The system of claim 10 wherein the means for identifying the securable market includes a means for calculating gross willingness-to-pay (WTP), which reflects a job executor'"'"'s WTP to get the job associated with the job data structure done with perfect satisfaction and multiplying gross WTP by the satisfaction with the target solution to obtain net WTP.

13. The system of claim 10 wherein the means for identifying the securable market includes a means for calculating job premiums, which represent willingness-to-pay for satisfaction at a higher level than a current solution can deliver.

14. The system of claim 10 wherein the means for identifying the securable market includes a means for calculating emotional job premiums, which represent willingness-to-pay to have emotional jobs related to the job satisfied better than a current solution can deliver.

15. The system of claim 10 wherein the means for identifying the securable market includes a means for calculating a total cost of getting the job done, plus switching costs.

16. A method comprising:

generating point-in-time market solution-independent data structures that at least include importance of an outcome of a job;

generating market solution-dependent data structures that at least include satisfaction with an outcome of a job for a market solution;

identifying a securable market using the point-in-time market solution-independent data structures and the market solution-dependent data structures;

generating target solution data structures, including a target solution data structure associated with a target solution that at least includes satisfaction with an outcome of a job for the target solution;

determining expected market share for the target solution in the securable market;

providing a growth investment data structure.

17. The method of claim 16, wherein identifying the securable market includes multiplying a number of job executors by importance and satisfaction levels to obtain a securable population.

18. The method of claim 16 wherein identifying the securable market includes calculating gross willingness-to-pay (WTP), which reflects a job executor'"'"'s WTP to get the job associated with the job data structure done with perfect satisfaction, and multiplying gross WTP by the satisfaction with the target solution to obtain net WTP.

19. The method of claim 16 wherein identifying the securable market includes calculating job premiums, which represent willingness-to-pay for satisfaction at a higher level than a current solution can deliver.

20. The method of claim 16 wherein identifying the securable market includes calculating emotional job premiums, which represent willingness-to-pay to have emotional jobs related to the job satisfied better than a current solution can deliver.

21. The method of claim 16 wherein identifying the securable market includes calculating a total cost of getting the job done, plus switching costs.