Interactive Advertising for Computer Mediated Communications
First Claim
1. A system for interactive advertising for computer mediated communications, the system comprising:
- a computer;
a memory; and
a computer program stored in the memory and executed by the computer to;
provide an advertisement associated with an advertiser via a communication service provider to a user of the communication service provider;
associate a selected advertisement with a user communication by the communication service provider in response to a user selection to associate the advertisement with the user communication;
receive compensation from the advertiser for the communication service provider in response to a determination that a recipient of the user communication committed an action associated with the selected advertisement.
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Abstract
A system, method, and computer program product are provided for interactive advertising for computer mediated communications. An advertisement associated with an advertiser is provided by a communication service provider to a user of the communication service provider. A selected advertisement is associated with a user communication by the communication service provider in response to a user selection to associate the advertisement with the user communication. Compensation from the advertiser associated with the selected advertisement is received for the communication service provider in response to a determination that a recipient of the user communication committed an action associated with the selected advertisement.
33 Citations
20 Claims
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1. A system for interactive advertising for computer mediated communications, the system comprising:
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a computer; a memory; and a computer program stored in the memory and executed by the computer to; provide an advertisement associated with an advertiser via a communication service provider to a user of the communication service provider; associate a selected advertisement with a user communication by the communication service provider in response to a user selection to associate the advertisement with the user communication; receive compensation from the advertiser for the communication service provider in response to a determination that a recipient of the user communication committed an action associated with the selected advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer implemented method for interactive advertising for computer mediated communications, the method comprising the steps of:
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providing, by a computer program stored in a memory and executed by a computer, an advertisement associated with an advertiser via a communication service provider to a user of the communication service provider; associating, by the computer program stored in the memory and executed by the computer, a selected advertisement with a user communication by the communication service provider in response to a user selection to associate the advertisement with the user communication; receiving, by the computer program stored in the memory and executed by the computer, compensation for the communication service provider from an advertiser associated with the selected advertisement in response to a determination that a recipient of the user communication committed an action associated with the selected advertisement. - View Dependent Claims (17, 18, 19)
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20. A computer program product for interactive advertising for computer mediated communications, the computer program product comprising:
a computer readable storage medium storing computer executable program code that, when executed by a processor, causes the computer executable program code to perform a method comprising the steps of; providing an advertisement associated with an advertiser via a communication service provider to a user of the communication service provider; associating a selected advertisement with a user communication by the communication service provider in response to a user selection to associate the advertisement with the user communication; receiving compensation for the communication service provider from an advertiser associated with the selected advertisement in response to a determination that a recipient of the user communication committed an action associated with the selected advertisement.
Specification