Offering Promotions Based on Query Analysis
First Claim
Patent Images
1. A method of providing an advertising platform, the method comprisingproviding a concept engine configured to store a plurality of concept maps;
- allowing an advertiser to select, via an advertiser interface, a first concept map from among the plurality of concept maps;
receiving a fee from the advertiser in exchange for placing a promotion associated with the first concept map;
accepting, by the concept engine, a query from an individual;
mapping, by the concept engine, the query to a set of concept maps from the plurality of concept maps; and
presenting, by the concept engine, the promotion to the individual if the first concept map falls within the set of concept maps.
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Abstract
Methods of providing promotions to consumers are presented. Query behavior of one or more consumers can be monitored to map the behavior or changes in behavior to concepts or intent. Advertisers can pay a fee in exchange for providing promotions to the consumers and relating to the concepts.
380 Citations
15 Claims
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1. A method of providing an advertising platform, the method comprising
providing a concept engine configured to store a plurality of concept maps; -
allowing an advertiser to select, via an advertiser interface, a first concept map from among the plurality of concept maps; receiving a fee from the advertiser in exchange for placing a promotion associated with the first concept map; accepting, by the concept engine, a query from an individual; mapping, by the concept engine, the query to a set of concept maps from the plurality of concept maps; and presenting, by the concept engine, the promotion to the individual if the first concept map falls within the set of concept maps. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method of offering a promotion, the method comprising:
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providing a query processing engine configured to store a sets of queries; tracking, by the query processing engine, a history of the sets of the queries over time; detecting, by the query processing engine, a change in a query set from the sets of queries that satisfies a change criteria; and providing, by the query processing engine, a promotion to an entity submitting queries to the query processing engine in response to the change. - View Dependent Claims (10, 11, 12, 13, 14, 15)
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Specification