Apparatus, Computer Program Product, and Method for Internet Advertising

• US 20110218858A1
• Filed: 03/05/2010
• Published: 09/08/2011
• Est. Priority Date: 03/05/2010
• Status: Abandoned Application

• Current Assignee: Loop Lingo, Inc.
• Original Assignee: Loop Lingo, Inc.
• Inventors: Christensen, Stephen T.
• Application Number:
  US12/718,766
• Publication Number:
  US 20110218858A1
• Time in Patent Office: Days
• US Class Current: 705/14.51
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions

Abstract

An apparatus, computer program product, and method are disclosed for internet advertising. The apparatus includes an offer module, a publishing module, a posting module, and a linking module. The offer module visually presents one or more promotions to a first user in response to a first user entering a first purchasing context. The promotions contain offers. The publishing module, in response to an acceptance of the offer, creates at least one advertisement which comprises a link to a second purchasing context. The posting module posts the advertisement to a loop creation location. The linking module detects user input corresponding to the advertisement and displays the second purchasing context.

Claims

1. An apparatus for internet advertising, the apparatus comprising:

an offer module that visually presents one or more promotions to a first user in response to the first user entering a first purchasing context associated with a first product, wherein the one or more promotions comprise an offer that corresponds to the first product;

a publishing module that, in response to an acceptance of the offer by the first user, creates at least one advertisement corresponding to the first product, wherein the at least one advertisement comprises a link to a second purchasing context;

a posting module that posts the at least one advertisement created by the publishing module to one or more loop creation locations selected by the first user; and

a linking module that detects user input corresponding to one of the at least one advertisements and, in response to detecting the user input corresponding to the one of the at least one advertisements, displays the second purchasing context.

2. The apparatus of claim 1, wherein the first purchasing context and the second purchasing context are the same purchasing context.

3. The apparatus of claim 1, wherein the one or more promotions comprise a user selectable list of one or more loop creation locations, wherein a loop creation location comprises at least one of a portion of a webpage and a webpage.

4. The apparatus of claim 1, wherein the publishing module further comprises a user information module that, in response to an acceptance of the offer by the first user, receives user input corresponding to a user selectable list of one or more loop creation locations, stores the user input, and associates the user input with the first user, wherein a loop creation location comprises at least one of a portion of a webpage and a webpage.

5. The apparatus of claim 1, wherein the offer module searches a product database and locates an offer that corresponds to the first product by locating an offer that is associated with a category of the first product.

6. The apparatus of claim 1, further comprising a data module that, in response to an acceptance of the offer by the first user, receives a user identifier, an advertisement identifier, a product identifier, a loop creation location identifier, and a merchant identifier and associates the user identifier, the advertisement identifier, the product identifier, the loop creation location identifier, and the merchant identifier with the advertisement created by the publishing module, wherein the data module also receives, in response to detecting a user input corresponding to the advertisement, the user identifier, the advertisement identifier, the product identifier, the loop creation location identifier, and the merchant identifier associated with the advertisement.

7. The apparatus of claim 1, further comprising,

a subsequent offer module that, in response to detecting user input corresponding to an advertisement, visually presents one or more promotions to a subsequent user, wherein the one or more promotions correspond to a product associated with the advertisement and comprise an offer that corresponds to the product;

a subsequent publishing module that, in response to an acceptance of the offer by the subsequent user, creates at least one advertisement corresponding to the product, wherein the at least one advertisement comprises a link to a third purchasing context;

a subsequent posting module that posts the at least one advertisement created by the subsequent publishing module to one or more loop creation locations selected by the subsequent user; and

a subsequent linking module that detects user input corresponding to the advertisement and, in response to detecting the user input corresponding to the advertisement, displays the third purchasing context.

8. The apparatus of claim 7, further comprising a second data module that, in response to an acceptance of the subsequent offer, receives a user identifier, an advertisement identifier, a product identifier, a loop creation location identifier, and a merchant identifier, and associates the user identifier, the advertisement identifier, the product identifier, the loop creation location identifier, and the merchant identifier with the subsequent advertisement, wherein the second data module also receives, in response to detecting a user input corresponding to the subsequent advertisement, the user identifier, the advertisement identifier, the product identifier, the loop creation location identifier, and the merchant identifier associated with the subsequent advertisement.

9. The apparatus of claim 1, further comprising an award module that associates a user identifier with an award set, wherein the award set comprises tasks that are associated with awards, wherein the award module records an award associated with the user identifier in response to completion of a task within the award set.

10. The apparatus of claim 9, further comprising an exchange module that receives an award from a giving user and deposits the award with a receiving user.

11. The apparatus of claim 1, wherein the linking module further comprises a scoring module that assigns a score to an advertisement identifier associated with an advertisement according to a number of detected user inputs corresponding to the advertisement.

12. The apparatus of claim 11, wherein the scoring module further comprises a bidding module that receives a score assigned to an advertisement identifier, associates a bidding price with the score, and associates the bidding price with the advertisement identifier.

13. The apparatus of claim 11, wherein the scoring module further comprises a rating module that, in response to detecting a user input corresponding to the advertisement, receives user input in the form of a user rating associated with the first user and an advertisement rating associated with the advertisement.

14. The apparatus of claim 1, wherein the publishing module creates the at least one advertisement corresponding to the first product automatically by combining product data retrieved from a product database according to a predetermined algorithm.

15. The apparatus of claim 1, wherein the publishing module creates the at least one advertisement corresponding to the first product by retrieving a pre-designed advertisement from a product database.

16. The apparatus of claim 1, wherein the loop creation location comprises at least one of a personal information page on a social networking website, a text based post displayed on one or more webpages, a text based post on one or more cell phones, a personal webpage, and an internet search page.

17. The apparatus of claim 1, wherein the offer module visually presents the one or more promotions to the first user by integrating the one or more promotions into the purchasing context for the first product.

18. The apparatus of claim 1, wherein the offer module visually presents the one or more promotions to the first user by presenting a window comprising the one or more promotions.

19. The apparatus of claim 1, wherein the first purchasing context comprises a webpage that makes a product offer to the first user, the product offer corresponding to the first product.

20. The apparatus of claim 1, wherein the first purchasing context comprises at least one of an e-commerce webpage, an online store website, a lead generation website, a subscription website, a services subscription website, a movie review website, a book review website, a political campaign website, and a charity donation website.

21. The apparatus of claim 1, wherein the first product comprises at least one of a product for sale online, a service for sale online, a subscription, a promotion, a news piece, a solicitation for a donation, a solicitation to fill out a form, a solicitation to enter personal information, and a solicitation to give feedback concerning one or more of a movie, a book, music, software, and a product.

22. The apparatus of claim 1, wherein the advertisement further comprises a chat window that receives user input from a subsequent user and displays the user input to the first user.

23. The apparatus of claim 1, further comprising a third data module that detects user input corresponding to one of the at least one advertisements and receives a product purchase indicator associated with the purchase of the first product, wherein the third data module records a product purchase indicator associated with the advertisement.

24. The apparatus of claim 1, further comprising a client information module that, in response to detecting user input corresponding to the advertisement, visually presents a demographic data menu to a second user and associates the demographic data from the user input with a user identifier, an advertisement identifier, and a product identifier.

25. The apparatus of claim 24, wherein the client information module further comprises a search module that allows a user to search for products associated with demographic data recorded by the client information module.

26. The apparatus of claim 24, wherein the client information module further comprises a dynamic display module that receives demographic data associated with a product from the client information module, locates other loop creation locations that correspond to the demographic data, and then posts at least one advertisement corresponding to the product to the located loop creation locations.

27. The apparatus of claim 1, wherein the first product comprises an audio file and wherein the advertisement corresponding to the first product further comprises a link to a portion of the audio file.

28. A method for internet advertising, the method comprising:

visually presenting one or more promotions to a first user in response to the first user entering a first purchasing context for a first product, wherein the one or more promotions comprise an offer that corresponds to the first product;

creating, in response to an acceptance of the offer by the first user, at least one advertisement corresponding to the first product, wherein the at least one advertisement comprises a link to a second purchasing context;

posting the at least one advertisement created by the publishing module to one or more loop creation locations selected by the first user;

detecting user input corresponding to one of the at least one advertisements; and

displaying, in response to detecting the user input corresponding to the one of the at least one advertisements, the second purchasing context.

29. The method of claim 28, wherein visually presenting one or more promotions comprising an offer that corresponds to the first product comprises searching a product database and locating an offer that corresponds to the first product by locating an offer that is associated with a category of the first product.

30. A computer program product comprising a computer readable medium having computer usable program code executable to perform operations for internet advertising, the operations of the computer program product comprising:

visually presenting one or more promotions to a first user in response to the first user entering a first purchasing context for a first product, wherein the one or more promotions comprise an offer that corresponds to the first product;

creating, in response to an acceptance of the offer by the first user, at least one advertisement corresponding to the first product, wherein the at least one advertisement comprises a link to a second purchasing context;

posting the at least one advertisement created by the publishing module to one or more loop creation locations selected by the first user;

detecting user input corresponding to one of the at least one advertisements; and

displaying, in response to detecting user input corresponding to the one of the at least one advertisements, the second purchasing context.

31. The computer program product of claim 30, wherein the first purchasing context and the second purchasing context are the same purchasing context.