Transform for Display of Advertisements on a Variety of Different Mobile Handheld Devices

• US 20110218861A1
• Filed: 03/08/2010
• Published: 09/08/2011
• Est. Priority Date: 03/08/2010
• Status: Abandoned Application

• Current Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Original Assignee: GoldSpot Media, Inc. (Japan) (Dentsu Group, Inc.)
• Inventors: PELAMOURGUES, Lionel V., Dharmaji, Srinivassa
• Application Number:
  US12/719,500
• Publication Number:
  US 20110218861A1
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Elements and object types of any advertisement are transformed to a predefined intermediate format, thus enabling conversion to any of a plurality of mobile handheld device (MHD) displays. This achieves load reduction by enabling one time development of a transform for each element and object type from the predefined format to each different MHD display.

Claims

1. An apparatus for transforming advertisements (ads) for display on a plurality of different mobile handheld device (MHD) displays, comprising:

an interface configured to receive a plurality of ads, each ad having a plurality of ad elements;

a definition file stored in a system memory, said definition file comprising information with regard to a plurality of MHD displays;

a standardized ad development platform (SADP) configured to define a reference display format for display of said ads;

a control unit configured to transform one or more ads and associated ad elements into said reference display format and to recompile said one or more ads for said reference display;

a storage medium configured to store said one or more recompiled ads and associated plurality of elements; and

said control unit configured to transform each of said one or more recompiled ads into a plurality of transformed ads, each transformed ad formatted for display on a different MHD display;

wherein said control unit transforms a plurality of ads for proper display on a plurality of MHD displays without conversion of each of said plurality of elements of each of said plurality of ads; and

wherein said control unit uses an intermediate transformation of said plurality of ads to said SADP reference display to recompile said plurality of ads to each of said different MHD displays.

2. An apparatus, comprising:

a plurality of advertisement development systems configured to development of a plurality of advertisements (ads), each ad comprising a plurality of elements;

a plurality of mobile handheld devices (MHDs);

a standardized ad development platform (SADP) configured to define a reference display format for display of said ads;

a temporary storage memory configured to store said plurality of elements of each said plurality of ads, said plurality of elements being transformed to said reference display format prior to compilation to each of said plurality of ads for display in said reference display format;

a first storage memory configured to store said plurality of ads as re- compiled with said transformed said plurality of elements for display on said reference display in said SADP; and

a second storage memory configured to store standardized transforms of said plurality of elements for display on said reference display from said standardized ad development platform to each said multiplicity of MHDs;

wherein said plurality of ads, each having said plurality of elements, is transformed for correct display on said plurality of MHDs by said intermediate step of transforming said plurality of ads to said reference display format.

3. A computer implemented method, comprising the steps of:

identifying all characteristics of mobile handheld device (MHDs) displays on which advertisements (ads) are to be displayed;

developing a plurality of ads on an advertisement platform;

identifying elements and objects of said plurality of ads for transformation;

transforming said elements and objects of said plurality of ads for correct display on a reference display of a standardized ad development platform (SADP);

developing standard transforms of all possible elements and objects of said plurality of ads for transformation of said plurality of ads between said reference display of said SADP and said displays of said MHDs, consistent with all of said characteristics of said MHD displays; and

storing said standard transforms for use with future developed ads; and

using said stored standard transforms to transform said plurality of ads for correct display on each of said displays of said MHDs;

wherein new ads are transferred for display on said reference display of said SADP as an intermediate step; and

wherein said ads are transferred from said reference display of said SADP using said stored said standard transforms for correct display on each of said display screens of said MHDs

4. An apparatus, comprising:

a standardized advertisement development platform (SADP) configured for development of a plurality of advertisements (ads), each ad comprising a plurality of elements and objects;

a reference display format in said SADP for display of said ads;

a plurality of mobile handheld devices (MHDs) with displays; and

a memory configured to store standardized transforms of said plurality of elements and objects that display correctly in said reference display format in said SADP for transformation of said plurality of elements and objects for correct display on each of said plurality of MHD displays;

wherein a plurality of ads, each ad having said plurality of elements and objects, each ad being developed using said SADP, and ad being correctly displayable in said reference display format of said SADP, are transformed for correct display on said plurality of MHDs in a single transformation step by use of said stored standardized transforms of elements.

5. A method, comprising the steps of:

using a standardized advertisement development platform to develop a plurality of advertisements (ads), each ad comprising a plurality of elements and objects;

identifying all mobile handheld device (MHD) displays for display of said plurality of ads;

developing and storing standardized transforms for transfer and display of said ads on said MHD displays, said transforms developed and stored for all elements and objects that can be used in development of said plurality of ads; and

using said stored standardized transforms to transform and display said plurality ads on said MHDs displays;

wherein all characteristics of all elements and objects of said plurality of ads are transformed for correct display on said plurality of MHD displays.