SYSTEM AND METHOD FOR DETERMINING APPROPRIATE REDEMPTION PRESENTATIONS FOR A VIRTUAL TOKEN ASSOCIATED WITH A STORED VALUE ACCOUNT

• US 20110218868A1
• Filed: 08/06/2010
• Published: 09/08/2011
• Est. Priority Date: 03/08/2010
• Status: Active Grant

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Firethorn Holdings LLC (Qualcomm, Inc.)
• Inventors: Smith, Steven M., Cochran, Kyle, Osei, Aidoo, Dorman, Lindsey K., Kraar, Eric R., Dessert, Robert L., Young, Frank T., Ackerman, Ben D., Delaine, Gwenael B.
• Granted Patent: US 9,336,519 B2
• Time in Patent Office: Days
• US Class Current: 705/16
• CPC Class Codes: G06Q 20/045 using payment protocols involving tickets
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 20/3263 characterised by activation or deactivation of payment capabilities
• CPC Class Codes: G06Q 20/3265 characterised by personalisation for use
• CPC Class Codes: G06Q 20/3274 using a pictured code, e.g. barcode or QR-code, being displayed on the M-device
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 40/02 Banking, e.g. interest calculation or account maintenance credit or loans G06Q40/03

Abstract

A method for determining an appropriate redemption presentation for a virtual token associated with a stored value account is disclosed. The method may include receiving a request for presenting a redemption presentation of a virtual token and obtaining a merchant identifier associated with the request. The method may further include determining if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal, and if the request is for a transaction with a point-of-sale terminal, then searching a database using the merchant identifier to find one or more redemption presentations of virtual token preferred by a merchant. Subsequently, the one or more redemption presentations of the virtual token may be transmitted over a computer network to a client device.

Claims

1. A method for determining an appropriate redemption presentation for a virtual token associated with a stored value account, the method comprising:

receiving a request for presenting a redemption presentation of a virtual token;

obtaining a merchant identifier associated with the request;

determining if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;

if the request is for a transaction with a point-of-sale terminal, then searching a database using the merchant identifier to find one or more redemption presentations of a virtual token preferred by a merchant; and

transmitting the one or more redemption presentations of the virtual token over a computer network.

2. The method of claim 1, further comprising:

determining if the request originates from a client device comprising a mobile computing device or a stationary computing device.

3. The method of claim 2, wherein the mobile computing device comprises a hand-held computer.

4. The method of claim 2, wherein the stationary computing device comprises at least one of a laptop and desk top computer.

5. The method of claim 1, wherein the virtual token is associated with a stored value account.

6. The method of claim 4, wherein the stored value account comprises at least one of a gift card account, a payroll card account, a government benefits card account, a prepaid debit card account, and a telephone card account.

7. The method of claim 1, further comprising:

determining geographical coordinates of the client device.

8. The method of claim 7, further comprising:

using the geographical coordinates to find one or more redemption presentations of the virtual token preferred by a merchant.

9. The method of claim 1, wherein the client device comprises:

one of a mobile hand-held device, a desk top computer, and a laptop computer.

10. The method of claim 9, wherein the mobile hand-held device comprises:

a wireless mobile telephone.

11. The method of claim 1, further comprising:

comparing redemption presentations for virtual tokens displayed on client devices against completed transactions posted by a merchant.

12. The method of claim 11, further comprising:

creating a data set comprising redemption presentations used for completed transactions.

13. The method of claim 12, further comprising:

optimizing a database of redemption presentations for merchants based on trends detected in the data set.

14. A computer system for determining an appropriate redemption presentation for a virtual token associated with a stored value account, the system comprising:

a processor operable to;

receive a request for presenting a redemption presentation of a virtual token;

obtain a merchant identifier associated with the request;

determine if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;

search a database using the merchant identifier to find one or more redemption presentations of a virtual token preferred by a merchant if the request is for a transaction with a point-of-sale terminal; and

transmit the one or more redemption presentations of the virtual token over a computer network.

15. The system of claim 14, wherein the processor is further operable to:

determine if the request originates from a client device comprising a mobile computing device or a stationary computing device.

16. The system of claim 15, wherein the mobile computing device comprises a hand-held computer.

17. The system of claim 15, wherein the stationary computing device comprises at least one of a laptop and desk top computer.

18. The system of claim 14, wherein the virtual token is associated with a stored value account.

19. The system of claim 18, wherein the stored value account comprises at least one of a gift card account, a payroll card account, a government benefits card account, a prepaid debit card account, and a telephone card account.

20. The system of claim 14, wherein the processor is further operable to:

determine geographical coordinates of the client device.

21. The system of claim 20, wherein the processor is further operable to:

use the geographical coordinates to find one or more redemption presentations of the virtual token preferred by a merchant.

22. The system of claim 14, wherein the client device comprises:

one of a mobile hand-held device, a desk top computer, and a laptop computer.

23. The system of claim 22, wherein the mobile hand-held device comprises:

a wireless mobile telephone.

24. The system of claim 14, wherein the processor is further operable to:

compare redemption presentations for virtual tokens displayed on client devices against completed transactions posted by a merchant.

25. The system of claim 24, wherein the processor is further operable to:

create a data set comprising redemption presentations used for completed transactions.

26. The system of claim 25, wherein the processor is further operable to:

optimize a database of redemption presentations for merchants based on trends detected in the data set.

28. The system of claim 18, wherein the system further comprises:

means for determining if the request originates from a client device comprising a mobile computing device or a stationary computing device.

29. The system of claim 18, wherein the virtual token is associated with a stored value account.

30. The system of claim 29, wherein the stored value account comprises at least one of a gift card account, a payroll card account, a government benefits card account, a prepaid debit card account, and a telephone card account.

31. The system of claim 18, wherein the system further comprises:

means for determining geographical coordinates of the client device.

32. The system of claim 31, wherein the system further comprises:

means for using the geographical coordinates to find one or more redemption presentations of the virtual token preferred by a merchant.

33. The system of claim 32, wherein the system further comprises:

means for comparing redemption presentations for virtual tokens displayed on client devices against completed transactions posted by a merchant.

34. The system of claim 33, wherein the system further comprises:

means for creating a data set comprising redemption presentations used for completed transactions.

35. The system of claim 34, wherein the system further comprises:

optimizing a database of redemption presentations for merchants based on trends detected in the data set.

40. The computer program product of claim 24, wherein the program code implementing the method further comprises:

determining geographical coordinates of the client device.

41. The computer program product of claim 40, wherein the program code implementing the method further comprises:

using the geographical coordinates to find one or more redemption presentations of virtual token preferred by a merchant.

42. The computer program product of claim 41, wherein the program code implementing the method further comprises:

comparing redemption presentations for virtual tokens displayed on client devices against completed transactions posted by a merchant.

43. The computer program product of claim 42, wherein the request further comprises:

creating a data set comprising redemption presentations used for completed transactions.

44. The computer program product of claim 30, wherein the program code implementing the method further comprises:

optimizing a database of redemption presentations for merchants based on trends detected in the data set.

27. A computer system for determining an appropriate redemption presentation for a virtual token associated with a stored value account, the system comprising:

means for receiving a request for presenting a redemption presentation of a virtual token;

means for obtaining a merchant identifier associated with the request;

means for determining if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;

means for searching a database using the merchant identifier to find one or more redemption presentations of a virtual token preferred by a merchant if the request is for a transaction with a point-of-sale terminal; and

means for transmitting the one or more redemption presentations of the virtual token over a computer network.

36. A computer program product comprising a computer usable medium having a computer readable program code embodied therein, said computer readable program code adapted to be executed to implement a method for determining an appropriate redemption presentation for a virtual token associated with a stored value account, said method comprising:

receiving a request for presenting a redemption presentation of a virtual token;

obtaining a merchant identifier associated with the request;

determining if the request is for one of an on-line transaction and a transaction with a point-of-sale terminal;

if the request is for a transaction with a point-of-sale terminal, then searching a database using the merchant identifier to find one or more redemption presentations of virtual token preferred by a merchant; and

transmitting the one or more redemption presentations of the virtual token over a computer network.

37. The computer program product of claim 36, wherein the program code implementing the method further comprises:

determining if the request originates from a client device comprising a mobile computing device or a stationary computing device.

38. The computer program product of claim 36, wherein the virtual token is associated with a stored value account.

39. The computer program product of claim 38, wherein the stored value account comprises at least one of a gift card account, a payroll card account, a government benefits card account, a prepaid debit card account, and a telephone card account.