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Evaluation of Client Status for Likelihood of Churn

  • US 20110218955A1
  • Filed: 03/08/2010
  • Published: 09/08/2011
  • Est. Priority Date: 03/08/2010
  • Status: Active Grant
First Claim
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1. A method of evaluating client status, comprising:

  • receiving client data representing events from a set of different event types performed by clients;

    estimating, using a computer and based on the client data, parameters of a statistical model that describes client behavior, wherein a chum type of event is encoded in the statistical model as an absorbing state of a stochastic process, with a time of transition to the absorbing state modeled as being infinite, and wherein at least one of the parameters corresponds to the churn type of event; and

    calculating a likelihood of churn for a plurality of the clients at one or more time points using the statistical model and its estimated parameters.

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