DOCUMENT PRESENTATION USING RETRIEVAL PATH DATA

• US 20110219030A1
• Filed: 03/03/2010
• Published: 09/08/2011
• Est. Priority Date: 03/03/2010
• Status: Abandoned Application

• Current Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Original Assignee: PayPal, Inc. (PayPal Holdings, Inc.)
• Inventors: Hamilton, Sam P., Billsus, Daniel-Alexander, Handler, Jonathan Blake, Yeffet, Nir, Chai, Wei
• Application Number:
  US12/717,091
• Publication Number:
  US 20110219030A1
• Time in Patent Office: Days
• US Class Current: 707/770
• CPC Class Codes: G06Q 30/0641 Shopping interfaces

Abstract

The browsing activity of a first user is motivated by some intent. The first user requests retrieval of a particular document while browsing. A document processing and presentation machine associates the document with a retrieval path taken by the first user. By using the retrieval path data of the document, the document processing and presentation machine infers an intent that likely motivated the first user. When a second user makes a request similar to a request within the retrieval path, the machine presents the second user with the document and some of the retrieval path data, thus providing the second user with a shortcut that leads the second user directly to the document. Thus, the second user may be able to satisfy his intent with significantly less browsing activity compared to the first user.

Claims

1. A computer-implemented method comprising:

accessing event metadata of a document that is available from a network-based publication system communicatively coupled to a first client device of a first user, the event metadata being representative of a plurality of requests made by the first user to the network-based publication system, the plurality including first and second requests, the second request of the plurality being a request to retrieve the document;

determining that a further request made by a second user is a variant of the first request made by the first user, the further request being made to the network-based publication system from a second client device of the second user; and

providing the document to the second client device in response to the determining that the further request is a variant of the first request, the providing of the document to the second client device being performed by a module implemented using a processor of a machine.

2. The computer-implemented method of claim 1 further comprising

accessing intent metadata of the document;

wherein;

the intent metadata is stored in a database and is representative of an intent ascribable to the first user; and

the determining is based on the intent metadata.

3. The computer-implemented method of claim 2, further comprising

generating a web page that includes at least some of the intent metadata of the document;

and

providing the web page to the second client device.

4. The computer-implemented method of claim 1, further comprising

generating a web page that includes at least some of the event metadata of the document;

and

providing the web page to the second client device.

5. The computer-implemented method of claim 1, wherein:

the plurality of requests is a sequence of requests ordered in time;

the event metadata of the document includes a plurality of timestamps; and

each timestamp of the plurality of timestamps respectively corresponds to one request of the plurality of requests.

6. The computer-implemented method of claim 1, wherein

the plurality of requests includes a request to execute a query generated by the first user.

7. The computer-implemented method of claim 1, wherein

the plurality of requests includes a request to view a search result provided to the first client device by the network-based publication system in response to a query generated by the first user.

8. The computer-implemented method of claim 1, wherein:

the document includes a reference to an item available for sale; and

the plurality of requests includes a request to view a page devoid of references to the item.

9. The computer-implemented method of claim 1, wherein:

the document includes a reference to an item available for sale; and

the plurality of requests includes a request to initiate a purchase of the item.

10. The computer-implemented method of claim 9, wherein:

the plurality of requests is a sequence of requests ordered in time; and

the request to initiate the purchase of the item is a final request within the plurality of requests.

11. The computer-implemented method of claim 1, wherein

the document includes at least one of:

a listing of an item available for sale, the item being a specimen of a product;

an electronic storefront operable by the second user to initiate a purchase the item;

a description of the product;

a review of the product;

a buying guide that references the product;

a question pertinent to the product;

or

an answer to the question.

12. The computer-implemented method of claim 1, wherein:

the first request is a request to retrieve a body of information to the first client device; and

the further request is a request to retrieve the body of information to the second client device.

13. The computer-implemented method of claim 1, wherein:

the first request is at least one of;

a request to execute a first query generated by the first user, or

a request to view a search result provided to the first client device by the network-based publication system in response to a query generated by the first user; and

the further request is at least one of;

a request to execute a second query generated by the second user, or

a request to view the search result.

14. A system comprising:

an access module to access event metadata of a document that is available from a network-based publication system communicatively coupled to a first client device of a first user, the event metadata being representative of a plurality of requests made by the first user to the network-based publication system, the plurality including first and second requests, the second request of the plurality being a request to retrieve the document;

a hardware-implemented determination module to determine that a further request made by a second user is a variant of the first request made by the first user, the further request being made to the network-based publication system from a second client device of the second user; and

a server module to provide the document to the second client device in response to the further request being determined to be a variant of the first request.

15. The system of claim 14, wherein:

the access module is to access intent metadata of the document;

the intent metadata is stored in a database and is representative of an intent ascribable to the first user; and

the hardware-implemented determination module is to determine that the further request is a variant of the first request based on the intent metadata.

16. The system of claim 15, wherein

the server module is to generate a web page that includes at least some of the intent metadata of the document and provide the web page to the second client device.

17. The system of claim 14, wherein

the server module is to generate a web page that includes at least some of the event metadata of the document and provide the web page to the second client device.

18. The system of claim 14, wherein

the document includes at least one of:

a listing of an item available for sale, the item being a specimen of a product;

an electronic storefront operable by the second user to initiate a purchase the item;

a description of the product;

a review of the product;

a buying guide that references the product;

a question pertinent to the product;

or

an answer to the question.

19. A machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform a method comprising:

accessing event metadata of a document that is available from a network-based publication system communicatively coupled to a first client device of a first user, the event metadata being representative of a plurality of requests made by the first user to the network-based publication system, the plurality including first and second requests, the second request of the plurality being a request to retrieve the document;

determining that a further request made by a second user is a variant of the first request made by the first user, the further request being made to the network-based publication system from a second client device of the second user; and

providing the document to the second client device in response to the determining that the further request is a variant of the first request.

20. The machine-readable storage medium of claim 19, wherein:

the plurality of requests is a sequence of requests ordered in time;

the event data includes a plurality of timestamps;

each timestamp of the plurality of timestamps respectively corresponds to one request of the plurality of requests;

the document includes a reference to an item available for sale; and

the plurality of requests includes at least one of;

a request to execute a query generated by the first user;

a request to view a search result provided to the first client device by the network-based publication system in response to the query generated by the first user;

a request to initiate a purchase of the item available for sale.

21. A computer-implemented method comprising:

accessing event metadata of a document that is available from a network-based publication system communicatively coupled to a first client device of a first user, the event metadata being representative of a plurality of requests made by the first user to the network-based publication system, the plurality including first and second requests, the second request of the plurality being a request to retrieve the document to the first client device;

receiving a further request to retrieve the document to a second client device communicatively coupled to the network-based publication system, the further request being made by a second user using the second client device;

generating a web page that includes the document and at least some of the event metadata, the generating of the web page being performed by a module implemented using a processor of a machine; and

providing the web page to the second client device in response to the further request.

22. A system comprising:

an access module to access event metadata of a document that is available from a network-based publication system communicatively coupled to a first client device of a first user, the event metadata being representative of a plurality of requests made by the first user to the network-based publication system, the plurality including first and second requests, the second request of the plurality being a request to retrieve the document to the first client device;

a reception module to receive a further request to retrieve the document to a second client device communicatively coupled to the network-based publication system, the further request being made by a second user using the second client device;

a hardware-implemented generator module to generate a web page that includes the document and at least some of the event metadata, the generating of the web page being performed by a module implemented using a processor of a machine; and

a server module to provide the web page to the second client device in response to the further request.

23. A machine-readable storage medium comprising instructions that, when executed by one or more processors of a machine, cause the machine to perform a method comprising:

accessing event metadata of a document that is available from a network-based publication system communicatively coupled to a first client device of a first user, the event metadata being representative of a plurality of requests made by the first user to the network-based publication system, the plurality including first and second requests, the second request of the plurality being a request to retrieve the document to the first client device;

receiving a further request to retrieve the document to a second client device communicatively coupled to the network-based publication system, the further request being made by a second user using the second client device;

generating a web page that includes the document and at least some of the event metadata; and

providing the web page to the second client device in response to the further request.