SYSTEM AND METHOD OF ADVERTISING FOR USE ON INTERNET AND/OR DIGITAL NETWORKING CAPABLE DEVICES

• US 20110219366A1
• Filed: 07/01/2010
• Published: 09/08/2011
• Est. Priority Date: 03/02/2010
• Status: Active Grant

• Current Assignee: TRON Holdings LLC (Jeffrey M. Gross)
• Original Assignee: Obelus Media Inc.
• Inventors: Giles, Raymond, GRUNDFAST, DAVID, Lopez, Jesse
• Granted Patent: US 8,566,817 B2
• Time in Patent Office: Days
• US Class Current: 717/172
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 9/44 Arrangements for executing specific programs
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method of advertising for use on an internet and/or digital networking capable device, wherein the system allows advertisers to use a loading space generated during the initiation of a process on the device to post any media and/or advertising content during the time between when a program or web page is requested and when it actually loads.

Claims

1. A method for receiving a quantity of multimedia/advertisement content on an internet and/or digital networking capable device (“

IDNCD”

), comprising the steps of;

initiating a process on the IDNCD by an individual user, wherein the process includes a loading time delay;

loading a quantity of multimedia/advertisement content on the IDNCD;

displaying the quantity of multimedia/advertisement content on a screen of the IDNCD;

providing the user with the mechanism to select the multimedia/advertisement content displayed on the screen of the IDNCD; and

returning the user to the completed process previously initiated.

3. The method of receiving a quantity of multimedia/advertisement content of claim 1 further comprising the step of:

displaying a background on the screen of the IDNCD once the process is initiated by the user; and

loading the user initiated process on the background of the screen of the IDNCD.

4. The method of receiving a quantity of multimedia/advertisement content of claim 1 further comprising the steps of:

selecting a quantity of multimedia/advertisement content displayed on the screen of the IDNCD by the user;

interrupting the loading process initiated by the user; and

redirecting the user of the IDNCD to a website of the selected multimedia/advertisement content.

5. The method of receiving a quantity of multimedia/advertisement content of claim 1, further comprising the steps of:

initiating a process of determining whether it is necessary to provide an update to the multimedia/advertisement content cache by a cache management system located with the IDNCD;

reviewing the cache of the multimedia/advertisement content by way of utilizing the cache management system;

cycling back to the initial process when the cache management system determines that the content does not require updating;

transmitting a request from the cache management system to a multimedia/advertisement content server when the system determines that the content requires updating;

generating a new packet of multimedia/advertisement content by the multimedia/advertisement content server;

transmitting the new packet from the content server to the IDNCD; and

updating the cache of the IDNCD with the new packet generated by the multimedia/advertisement content server.

6. The method of receiving a quantity of multimedia/advertisement content of claim 5, wherein the cache generated by the content server is transmitted through a plurality of available digital networks.

7. The method of receiving a quantity of multimedia/advertisement content of claim 5, further comprising the steps of:

initiating an update notification by the multimedia/advertisement content server;

transmitting the notification from the content server to the IDNCD through a plurality of available digital networks;

responding to the notification transmitted from the content server; and

allowing for the update of the cache of the multimedia/advertisement content by the content server.

8. The method of receiving a quantity of multimedia/advertisement content of claim 5, wherein the process of determining whether the content cache requires an update is initiated by the user of the device.

9. The method of receiving a quantity of multimedia/advertisement content of claim 5, wherein the multimedia/advertisement content cache is updated in real-time.

10. The method of receiving a quantity of multimedia/advertisement content of claim 5, further comprising the steps of:

requesting a software update by the user of the IDNCD from a software repository;

preparing the software update by the software repository;

bundling the software update in conjunction with the updated multimedia/advertisement content cache;

transmitting the bundled software/multimedia content to the IDNCD;

installing the software update from the bundle on the IDNCD; and

installing the updated multimedia/advertisement content cache on the IDNCD.

11. The method of receiving a quantity of multimedia/advertisement content of claim 5, further comprising the steps of:

possessing a quantity of multimedia/advertising content by the multimedia/advertisement content server;

preparing an updated multimedia/advertisement content for the cache on the IDNCD by the content server;

transmitting the updated content to the IDNCD; and

updating the cache on the IDNCD with the updated content prepared by the content server.

2. The method of receiving a quantity of multimedia/advertisement content of claim 2, further comprising the steps of:

selecting a quantity of multimedia/advertisement content displayed on the screen of the IDNCD by the user; and

storing the selected multimedia/advertisement content for later use by the user of the IDNCD.