AUGMENTED REALITY VIA A SECONDARY CHANNEL

• US 20110221962A1
• Filed: 06/16/2010
• Published: 09/15/2011
• Est. Priority Date: 03/10/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Khosravy, Moe, Woodcock, Katrika Marie
• Application Number:
  US12/816,523
• Publication Number:
  US 20110221962A1
• Time in Patent Office: Days
• US Class Current: 348/563
• CPC Class Codes: H04N 21/2743 Video hosting of uploaded data from client
• CPC Class Codes: H04N 21/4622 Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet web site content organization and management for information retrieval from the Internet G06F16/958; transmission by internet of broadcast information H04H60/82; stock exchange data over packet-switching network H04L12/1804; push services including data channel over packet-switching network H04L12/1859
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/4788 communicating with other users, e.g. chatting arrangements for providing for computer conferences, e.g. chat rooms, to substation in data switching networks H04L12/1813; distributed application using peer-to-peer [P2P] networks H04L67/104
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Systems, and methods are provided for augmenting reality via a secondary channel. In some embodiments, a method can include: communicating a portion of live or pre-recorded content over a primary channel, communicating a portion of information corresponding to the portion of the content; and synchronizing the portion of the content and the portion of the information. The method can also include displaying the portion of the content and the portion of the information in a synchronized manner such that the portion of the content and the portion of the information have temporal correspondence or spatial correspondence with one another. The content can be social networking website data, television, film, video game, photo or any other data that can be rendered over a primary channel. The information can be comments, advertisements and/or product placement data associated with products displayed via the content.

Claims

1. A computer-implemented method, comprising:

employing a processor executing computer-readable instructions that, when executed by the processor, cause the processor to perform;

communicating a portion of content over a primary channel;

communicating a portion of information corresponding to the portion of the content, wherein the communicating the portion of the information is over a secondary channel, wherein the portion of the information is synchronized with the portion of the content, wherein the portion of information is distinct from and not embedded within or defined by the portion of the content over the primary channel; and

displaying the portion of the content and the portion of the information in a synchronized manner, wherein the displaying in the synchronized manner comprises displaying the portion of the content and the portion of the information such that the portion of the content and the portion of the information have spatial correspondence with one another.

2. The computer-implemented method of claim 1, wherein the portion of the content is a product being displayed on a television show.

3. The computer-implemented method of claim 2, wherein the portion of the information is product placement data for the product.

4. The computer-implemented method of claim 1, wherein the portion of the information is customized based, at least, on a demographic of a consumer to which the portion of the content is displayed or a preference of a consumer to which the portion of the content is displayed.

5. The computer-implemented method of claim 1, wherein the primary channel is independent of the secondary channel.

6. The computer-implemented method of claim 1, wherein the portion of content is communicated within content, and wherein the content is at least one of a film, television program, video, photo, video game, or website.

7. The computer-implemented method of claim 1, wherein the displaying is performed based, at least, on receiving a control signal initiated manually by a consumer to which the portion of the content is being displayed.

8. A computer-implemented system, comprising:

at least one processor;

a primary channel configured to communicate a portion of content;

a secondary channel configured to communicate a portion of information corresponding to the content, wherein the portion of information is distinct from and not embedded within or defined by the portion of content;

at least one synchronization module configured to synchronize the portion of the content with the portion of the information;

a display control module configured to control a display the portion of the content and the portion of the information in a synchronized manner controlled by the synchronization module; and

a computer-readable storage medium storing computer-executable instructions that, when executed, cause the at least one processor to perform one or more functions of the primary channel, the secondary channel, the at least one synchronization module or the display control module.

9. The computer-implemented system of claim 8, wherein the portion of the content is at least one of a product or business, the portion of the content being comprised within content, and the content being at least one of a film, television program, video, photo, video game, or website.

10. The computer-implemented system of claim 9, wherein the content is live or pre-recorded.

11. The computer-implemented system of claim 9, wherein the portion of the information is product placement data.

12. The computer-implemented system of claim 8, wherein the portion of the information is customized information based, at least, on a demographic of a consumer or on a preference of a consumer.

13. The computer-implemented system of claim 8, wherein the primary channel is independent of the secondary channel.

14. The computer-implemented system of claim 8, wherein the portion of the content is data associated with a social networking website and the portion of the information is a comment or advertisement regarding the portion of the content.

15. The computer-implemented system of claim 14, wherein the comment or the advertisement is provided to or from at least one of members of a social network.

16. The computer-implemented system of claim 15, wherein the primary channel is further configured to provide the data associated with the social networking website to the members of the social network.

17. A computer-implemented method, comprising:

employing a processor executing computer-readable instructions that, when executed by the processor, cause the processor to perform;

communicating a portion of content over a primary channel;

communicating a portion of information corresponding to the portion of the content, wherein the communicating the portion of the information is over a secondary channel, and wherein the portion of the information is synchronized with the portion of the content, wherein the portion of information is distinct from and not embedded within or defined by the portion of the content over the primary channel; and

displaying the portion of the content and the portion of the information in a synchronized manner, wherein the displaying in the synchronized manner comprises displaying the portion of the content and the portion of the information such that the portion of the content and the portion of the information have temporal correspondence with one another.

18. The computer-implemented method of claim 17, wherein the portion of the content is a product being displayed on a television show or is communicated within content, and wherein the content is at least one of a film, television program, video, photo, video game, or website.

19. The computer-implemented method of claim 17, wherein the portion of the information is customized based, at least, on a demographic of a consumer to which the portion of the content is displayed.

20. The computer-implemented method of claim 17, wherein the primary channel is independent of the secondary channel.