Map-Based Interface for Booking Broadcast Advertisements

• US 20110225026A1
• Filed: 06/13/2008
• Published: 09/15/2011
• Est. Priority Date: 06/13/2008
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Ketchum, Russell K.
• Application Number:
  US12/139,352
• Publication Number:
  US 20110225026A1
• Time in Patent Office: Days
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

Various aspects can be implemented for a map-based interface for booking broadcast advertisements. One aspect can be a method that includes calculating an advertising campaign budget for each of one or more advertising markets based on campaigns settings including at least a target reach and a target frequency, and displaying the one or more advertising markets and the respective budgets on a map-based user interface. Other implementations of this aspect include corresponding systems, apparatus, and computer program products.

Claims

1. A computer-implemented method comprising:

calculating an advertising campaign budget for one or more advertising markets based on campaign settings including at least a target reach and a target frequency; and

displaying the one or more advertising markets and the respective budgets on a map-based user interface.

2. The method of claim 1, wherein the campaign settings further comprise tier distribution.

3. The method of claim 1, further comprising receiving one or more target advertising markets for the campaign selected from the one or more advertising markets.

4. The method of claim 1, further comprising displaying a demographic rank for each advertising market.

5. The method of claim 1, further comprising displaying a psychographic rank for each advertising market.

6. The method of claim 1, further comprising displaying a minimum effective budget for each advertising market.

7. The method of claim 1, further comprising indicating the one or more advertising markets that have inventory available to achieve the campaign settings.

8. The method of claim 1, further comprising displaying narrowing criteria.

9. The method of claim 8, wherein the narrowing criteria comprises geographic scope.

10. The method of claim 8, wherein the narrowing criteria comprises demographic rank.

11. The method of claim 8, wherein the narrowing criteria comprises psychographic rank.

12. The method of claim 8, wherein the narrowing criteria comprises price.

13. The method of claim 1, further comprising

receiving narrowing criteria;

filtering the one or more advertising markets based on the narrowing criteria; and

displaying the one or more advertising markets that best match the narrowing criteria.

14. A computing device comprising a computer program product stored on a computer readable medium, the stored computer program product including executable instructions causing the computing device to perform functions comprising:

calculating an advertising campaign budget for one or more advertising markets based on campaign settings including at least a target reach and a target frequency; and

displaying the one or more advertising markets and the respective budgets on a map-based user interface.

15. The stored computer product of claim 14, wherein the campaign settings further comprise tier distribution.

16. The stored computer program product of claim 14, further including executable instructions causing the computing device to perform functions comprising:

receiving one or more target advertising markets for the campaign selected from the one or more advertising markets.

17. The stored computer program product of claim 14, further including executable instructions causing the computing device to perform functions comprising:

displaying a demographic rank for each advertising market.

18. The stored computer program product of claim 14, further including executable instructions causing the computing device to perform functions comprising:

displaying a psychographic rank for each advertising market.

19. The stored computer program product of claim 14, further including executable instructions causing the computing device to perform functions comprising:

displaying a minimum effective budget for each advertising market.

20. The stored computer program product of claim 14, further including executable instructions causing the computing device to perform functions comprising:

indicating the one or more advertising markets that have inventory available to achieve the campaign settings.

21. The stored computer program product of claim 14, further including executable instructions causing the computing device to perform functions comprising:

receiving narrowing criteria;

filtering the one or more advertising markets based on the narrowing criteria; and

displaying the one or more advertising markets that best match the narrowing criteria.

22. The stored computer product of claim 21, wherein the narrowing criteria comprises geographic scope.

23. The stored computer product of claim 21, wherein the narrowing criteria comprises demographic rank.

24. The stored computer product of claim 21, wherein the narrowing criteria comprises psychographic rank.

25. The stored computer product of claim 21, wherein the narrowing criteria comprises price.

26. A system comprising:

an advertiser-facing module configured to interface with an advertiser;

a calculation module configured to calculate a budget for each of one or more markets based on campaign settings;

a means for displaying the one or more markets and respective market budgets on a map-based user interface;

the advertiser-facing module further configured to receive a selection of the one or more markets;

an add-booking module configured to allocate advertisements based on the campaign settings to advertising slots in the selected markets; and

a broadcaster-facing module configured to interface with a broadcaster that broadcasts the advertisements.

27. The system of claim 26 further comprising a means for filtering the markets based on narrowing criteria.