Determining Supply and Demand Using Online Advertisements
First Claim
1. One or more computer storage media storing computer-executable instructions for performing a method for determining demand for a category of goods or services, the method comprising:
- retrieving advertising performance information for a plurality of online advertisements placed by a plurality of advertisers, the plurality of online advertisements relating to the category of goods or services;
retrieving search query information for a plurality of user Internet queries relating to the category of goods or services; and
determining demand for the category of goods or services by combining the retrieved advertising performance information and the retrieved search query information using a weighting scheme.
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Accused Products
Abstract
Systems, methods, and computer media for determining supply of and demand for a category of product or service are provided. Demand for a category of good or service is determined by combining advertising performance information for online advertisements relating to the category of goods or services and Internet query information relating to the category of goods or services using a weighting scheme. Supply of the category of good or service is determined by combining online advertisement placement information, offline advertisement placement information, and offline sales location information relating to the category of good or service using a weighting scheme. A user may select to view supply, demand, or supply and demand for the category of good or service.
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Citations
20 Claims
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1. One or more computer storage media storing computer-executable instructions for performing a method for determining demand for a category of goods or services, the method comprising:
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retrieving advertising performance information for a plurality of online advertisements placed by a plurality of advertisers, the plurality of online advertisements relating to the category of goods or services; retrieving search query information for a plurality of user Internet queries relating to the category of goods or services; and determining demand for the category of goods or services by combining the retrieved advertising performance information and the retrieved search query information using a weighting scheme. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. One or more computer storage media storing computer-executable instructions for performing a method for determining supply of a category of goods or services, the method comprising:
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retrieving, for a plurality of online advertisers, online advertisement placement information relating to the category of goods or services; retrieving, for a plurality of entities, offline advertisement placement information and offline sales location information relating to the category of goods or services; and determining supply of the category of goods or services by combining the retrieved online and offline advertisement placement information and the offline sales location information using a weighting scheme. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. One or more computer storage media storing computer-executable instructions for performing a method for determining supply and demand for a category of goods or services, the method comprising:
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presenting a user interface allowing a user to select and view supply, demand, or supply and demand for the category of goods or services; upon receiving a user selection to view supply or supply and demand, determining supply by; retrieving, for a first plurality of online advertisers, online advertisement placement information relating to the category of goods or services, retrieving, for a plurality of entities, offline advertisement placement information and offline sales location information relating to the category of goods or services, and combining the retrieved online and offline advertisement placement information and offline sales location information using a weighting scheme; upon receiving a user selection to view demand or supply and demand, determining demand by; retrieving advertising performance information for a plurality of online advertisements placed by a second plurality of advertisers, the plurality of online advertisements relating to the category of goods or services, retrieving search query information for a plurality of user Internet queries relating to the category of goods or services, and combining the retrieved advertising performance information and the retrieved search query information using a weighting scheme; and displaying supply, demand, or supply and demand. - View Dependent Claims (19, 20)
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Specification