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Determining Supply and Demand Using Online Advertisements

  • US 20110225035A1
  • Filed: 03/09/2010
  • Published: 09/15/2011
  • Est. Priority Date: 03/09/2010
  • Status: Abandoned Application
First Claim
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1. One or more computer storage media storing computer-executable instructions for performing a method for determining demand for a category of goods or services, the method comprising:

  • retrieving advertising performance information for a plurality of online advertisements placed by a plurality of advertisers, the plurality of online advertisements relating to the category of goods or services;

    retrieving search query information for a plurality of user Internet queries relating to the category of goods or services; and

    determining demand for the category of goods or services by combining the retrieved advertising performance information and the retrieved search query information using a weighting scheme.

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