MULTI-USER COMPUTER-CONTROLLED ADVERTISEMENT PRESENTATION SYSTEM AND A METHOD OF PROVIDING USER AND ADVERTISEMENT RELATED DATA

• US 20110225040A1
• Filed: 03/09/2011
• Published: 09/15/2011
• Est. Priority Date: 03/09/2010
• Status: Active Grant

• Current Assignee: Crytek IP Holding LLC
• Original Assignee: Crytek IP Holding LLC
• Inventors: Yerli, Cevat
• Granted Patent: US 8,719,093 B2
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history

Abstract

System and method for presenting advertisement to a plurality of users, the system comprising: at least one display device (D) for displaying advertisement to an audience of at least two users (P); a plurality of user input devices (GP), at least one for each user (P), providing user input data (IN) to the computer-controlled advertisement presentation system; at least one computing device (WS) executing a software application controlled by said user input data or by control input data (IN*) being generated thereof for providing output (OUT) to the display device (D) to display the advertisement with at least one conjointly controlled advertising object (A) being displayed therein; wherein the least one computing device (WS) provides user and advertisement related data (TDAT) to a central data system (CS), the data (TDAT) being generated from the presentation of the advertising object and from the input data (IN, IN*) occurring in response to said presentation.

Claims

1. A multi-user computer-controlled advertisement presentation system comprising:

at least one display device (D) for displaying advertisement to an audience of at least two users (P);

a plurality of user input devices (GP), at least one for each user (P), providing user input data (IN) to the computer-controlled advertisement presentation system;

at least one computing device (WS) executing a software application controlled by said user input data or by control input data (IN*) being generated thereof for providing output (OUT) to the display device (D) to display the advertisement with at least one conjointly controlled advertising object (A) being displayed therein;

wherein the least one computing device (WS) provides user and advertisement related data (TDAT) to a central data system (CS), the data (TDAT) being generated from the presentation of the advertising object and from the input data (IN, IN*) occurring in response to said presentation.

2. The multi-user computer-controlled advertisement presentation system of claim 1, wherein the system is a video, audio and/or multimedia presentation system, in particular a game system, and wherein the at least one display device (D) is a video, audio and/or multimedia display device.

3. The multi-user computer-controlled advertisement presentation system of claim 1, wherein the at least one conjointly controlled advertising object is a single advertising object (A) or a group of advertising objects, in particular at least one video animated element.

4. The multi-user computer-controlled advertisement presentation system of claim 1, wherein the at least one computing device (WS) generates the user and advertisement related data (TDAT) from the presentation of the advertising object (A) and from the input data (IN, IN*) occurring in response to said presentation, and transmits the user and advertisement related data as telemetry data (TDAT) to said central data system (CS) via a network (NET), in particular via the Internet.

5. The multi-user computer-controlled advertisement presentation system of claim 1, wherein the at least one computing device (WS) comprises or is connected to a processing unit (PU) receiving and processing the user input data (IN) from the plurality of input devices (GP) to generate the control input data (IN*) for said conjointly control of the at least one advertising object (A) being displayed.

6. The multi-user computer-controlled advertisement presentation system of claim 1, wherein the system is a video gaming system and wherein the at least one computing device (WS) is realized by a workstation or game server and wherein the processing unit (PU) is realized as an external or internal part of said workstation.

7. The multi-user computer-controlled advertisement presentation system of claim 1, wherein the processing unit (PU) processes the user input data (IN) received from the plurality of user input devices (GP) to generate the control input data (IN*) by at least one of the following operations:

filtering and/or compressing the user input data (IN), in particular by matching the user input data (IN) against at least one pattern;

weighting the user input data (IN), in particular by applying a weighting function to at least one of the user input data (IN);

adding meta data to the control input data (IN*), in particular meta data comprising information about the number of registered and/or active user input devices (GP);

processing the user input data (IN) according to pre-defined rules and/or rules being modified by said at least one computing device (WS) executing the game software application.

8. A method of providing user and advertisement related data, the method (100) comprising the steps of:

providing user input data which are generated by the plurality of user input devices (step 110);

processing advertisement data about the displayed advertising object (step 120);

processing user data by receiving and processing the user input data or the control input data (step 130);

providing both the user and advertisement data to a central data system (step 140).

9. The method of claim 8, wherein the advertisement related data comprises data about advertised products and/or services.

10. The method of claim 8, wherein the user and advertisement related data are analyzed by a market, product, service and/or consumer research tool.

11. The method of claim 9, wherein the user and advertisement related data are analyzed by a market, product, service and/or consumer research tool.