Method and System for Presenting Targeted Advertisements

• US 20110225046A1
• Filed: 05/17/2011
• Published: 09/15/2011
• Est. Priority Date: 12/03/1998
• Status: Abandoned Application

• Current Assignee: Prime Research Alliance E, LLC
• Original Assignee: Prime Research Alliance E., Inc.
• Inventors: Eldering, Charles A., Flickinger, Gregory C.
• Application Number:
  US13/109,734
• Publication Number:
  US 20110225046A1
• Time in Patent Office: Days
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 60/46 for recognising users' preferences
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/44224 Monitoring of user activity on external systems, e.g. Internet browsing
• CPC Class Codes: H04N 21/466 Learning process for intelligent management, e.g. learning user preferences for recommending movies services using the results of monitoring in broadcast systems H04H60/61
• CPC Class Codes: H04N 21/4662 characterized by learning algorithms
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/84 Generation or processing of descriptive data, e.g. content descriptors systems specially adapted for using meta-information in broadcast systems H04H60/73
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

A method and system for presenting targeted advertisements to a subscriber includes extracting probabilistic information about subscriber activities from one or more source and processing the probabilistic information about subscriber activities to generate a subscriber characterization vector.

Claims

1. A method for presenting targeted advertisements to a subscriber, the method comprising:

extracting probabilistic information about subscriber activities from one or more sources; and

processing the probabilistic information about subscriber activities to generate a subscriber characterization vector.

2. The method of claim 1, wherein the probabilistic information contains deterministic information about the subscriber.

3. The method of claim 2, wherein the probabilistic information contains non-deterministic information about the subscriber.

4. The method of claim 3, wherein said processing includes combining the deterministic information and the non-deterministic information to create the subscriber characterization vector.

5. The method of claim 1, wherein the probabilistic information is collected from one or more distributed databases.