APPARATUS AND METHODS FOR GENERATION AND UTILIZATION OF SALES LEADS

• US 20110225047A1
• Filed: 01/17/2011
• Published: 09/15/2011
• Est. Priority Date: 02/10/2010
• Status: Abandoned Application

• Current Assignee: MobileTrac, LLC (OPENLANE, Inc.)
• Original Assignee: MobileTrac, LLC (OPENLANE, Inc.)
• Inventors: Irish, James, Breed, Paul
• Application Number:
  US13/007,837
• Publication Number:
  US 20110225047A1
• Time in Patent Office: Days
• US Class Current: 705/14.55
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and apparatus for generating and utilizing sales leads and related information. In one embodiment, an item information collection (IIC) server communicates with a plurality of client devices via a web server and/or an SMS server. The IIC server services requests for information regarding subject vehicles by forwarding information in the request to vehicle information sources. The resulting information is compiled and formatted for provision to the customer. The IIC server provides portions of the information to advertisers and related product/service providers according to one or more business rules. An operator of the IIC server may charge a premium to the advertisers and related product/service providers for the ability to present information and advertisements to the customer. Where the information includes customer contact information, the advertiser may optionally contact the customer directly. Business methods and rules for lead generation and utilization are also disclosed.

Claims

1. A method for generating and utilizing sales leads, said method comprising:

receiving a request for first information regarding an item for sale from a user device;

transmitting second information associated with said request to one or more advertising entities;

receiving in response to said second information, at least one advertisement;

obtaining said requested first information;

formatting said requested first information and said at least one advertisement into a format suitable for use by said user device; and

transmitting said requested first information and said at least one advertisement to said user device.

2. The method of claim 1, wherein said formatting comprising formatting into an SMS or text message format having a limited number of characters.

3. The method of claim 1, wherein said second information comprises information descriptive of said item for sale, and said at least one advertisement comprises an advertisement that is in at least one aspect contextually related to said item.

4. The method of claim 1, wherein said act of receiving said at least one advertisement comprises receiving a plurality of advertisements, and said method further comprises employing one or more business rules for determining which of said plurality of advertisements to transmit to said user device.

5. The method of claim 1, wherein said second information comprises information relating to a geographic location of said user device, and said at least one advertisement is further in at least one aspect related to said geographic location of said user device.

6. The method of claim 1, wherein said second information is transmitted to specified ones of said one or more advertising entities based on one or more business rules.

7. The method of claim 1, wherein said at least one advertisement comprises an advertisement from an entity for providing an item similar to the item about which information was requested.

8. A method for generating and utilizing sales leads, said method comprising:

receiving a request for information regarding a particular item for sale from a client device, said request being received in the form of a short message service (SMS) message;

transmitting at least a portion of information contained in said request to one or more item information sources, said item information sources being configured to provide information regarding said particular item for sale based at least in part on said at least portion of information;

extracting data contained in said request;

providing said extracted data to one or more advertising entities, said advertising entities being configured to provide advertisements for products or services related to said particular item for sale;

receiving said requested information regarding said particular item for sale; and

formatting said requested information into a format suitable for transmission to said client device.

9. The method of claim 8, wherein said format suitable for transmission to said is client device comprises an SMS message format.

10. The method of claim 8, wherein said particular item for sale comprises a particular vehicle, said at least first portion of information comprises a vehicle identification number (VIN).

11. The method of claim 10, wherein said at least second portion of information comprises descriptive information regarding said particular vehicle derived from said VIN and said one or more advertising entities are associate with one or more of:

a warranty provider;

a financing provider; and

an insurance provider.

12. The method of claim 8, further comprising:

receiving at least one advertisement, said advertisement related to said particular item for sale, and being selected based at least in part on said at least second portion of information contained in said request; and

formatting said at least one advertisement into a format suitable for transmission to said client device.

13. The method of claim 12, further comprising transmitting said requested information and said at least one advertisement to said client device as a single SMS text message.

14. The method of claim 12, further comprising transmitting said requested information to said client device in a first SMS text message, and transmitting said at least one advertisement to said client device in a second SMS text message.

15. The method of claim 12, wherein said extracted data is useful to said one or more advertising entities to directly contact a user of said client device.

16. A server apparatus, comprising:

at least one interface configured to provide communication between the server apparatus and one or more remote entities; and

at least one processor, said processor configured to run at least one computer program thereon, said computer program configured to, when executed;

receive a request for information regarding an item for sale from a user device;

query one or more information-containing entities for said information regarding said item for sale;

compile information regarding at least one of a user of said user device, said user device itself, and said item for sale for transmission to one or more advertisement-generating entities;

receive said information regarding said item for sale; and

transmit said information regarding said item for sale to said user device.

17. The server apparatus of claim 16, wherein said computer program is further configured to, when executed, format said information regarding said item for sale into said format suitable for said user device.

18. The server apparatus of claim 16, wherein said compiled information comprises user-specific data derived from said information requests.

19. The server apparatus of claim 16, wherein said computer program is further configured to, when executed, receive at least one advertisement from said one or more advertisement-generating entities, and provide said at least one advertisement to said user device.

20. The server apparatus of claim 16, wherein said computer program is further configured to, when executed, receive a comprehensive second set of information regarding said item for sale, and transmit said comprehensive second set of information to a second user device, said second user device associated with a user of said first user device.

21. The server apparatus of claim 16, wherein said transmission of said information to said one or more advertisement-generating entities is based at least in part on one or more business rules and payment of consideration for said information by said one or more advertisement-generating entities.

22. A client device adapted for issuing requests relating to goods or services comprising:

at least one interface for communication between said client device and other remote entities; and

a processor, said processor comprising at least one client application thereon, said client application which, when executed;

enables a user of said client device to create a message requesting information regarding an item for sale, said message comprising at least information descriptive of said item;

transmits said message to a remote server entity;

receives said information regarding said item and at least one advertisement related to said item; and

enables said user to request additional information regarding said item or said advertisement.

23. The client device of claim 22, wherein said device comprises a mobile device enabled with SMS or text messaging capability.

24. The client device of claim 22, wherein said receipt of said information regarding said item and said at least one advertisement related to said item are temporally proximate one another.

25. The client device of claim 22, wherein said at least one advertisement related to said item comprises an advertisement for an item similar to said item in one or more respects.