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METHOD AND SYSTEM FOR IMPLEMENTING MOBILE CODE ADVERTISEMENTS

  • US 20110225053A1
  • Filed: 03/09/2011
  • Published: 09/15/2011
  • Est. Priority Date: 03/10/2010
  • Status: Abandoned Application
First Claim
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1. A method of advertising with machine-readable codes comprising:

  • storing, in a database associated with an ad management server computer, an ad identification number associated with a destination URL and a link limit, the destination URL indicating a resource location for a web page stored on a content server computer, and the link limit designating the number of allowable links to the destination URL in a specified time period;

    encoding into a machine-readable code (i) an ad management server URL associated with the ad management server computer, and (ii) the ad identification number;

    printing the machine-readable code onto a print publication;

    a user scanning the machine-readable code from the print publication using a mobile device;

    decoding the machine-readable code on the mobile device to obtain (i) the ad management server URL and (ii) the ad identification number;

    the mobile device using the ad management server URL obtained from the machine-readable code to send the ad identification number to the ad management server computer;

    the ad content management computer accessing the database with the ad identification number to retrieve the associated destination URL, the associated link limit and an associated current link count;

    the ad content management computer determining if the current link count exceeds the link limit;

    if the ad content management computer determines that the current link count does not exceed the link limit, then the ad content management computer (i) transmits the destination URL to the mobile device, and (ii) increments the current link count in the database by one; and

    the mobile device uses the destination URL received from the ad content management computer to access the web page stored on the content server computer.

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