DISPLAYING ADVERTISEMENTS IN A COMPUTER NETWORK ENVIRONMENT
8 Assignments
0 Petitions
Accused Products
Abstract
A method of presenting advertising to viewers in a computer network environment includes monitoring a viewer'"'"'s interactions with an associated computer system, and adjusting a timing of displayed advertisements on the viewer'"'"'s associated computer system based on one or more of the viewer'"'"'s monitored interactions.
96 Citations
63 Claims
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1-28. -28. (canceled)
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29. A method for displaying advertisements in a computer network environment, the method comprising:
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providing advertisements; providing one or more tuning parameters configured to cause a display of a first advertisement to be changed to a display of another advertisement; and downloading the advertisements and tuning parameters to a viewer'"'"'s computer. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer-based system for displaying advertisements in a computer network environment, the system comprising:
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software configured to provide advertisements; software configured to provide one or more tuning parameters that cause a display of a first advertisement to be changed to a display of another advertisement; and software to download the advertisements and tuning parameters to a viewer'"'"'s computer. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54)
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55-57. -57. (canceled)
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58. A system for timing the display of advertisements on a web page, the system comprising:
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a host computer; a set of at least a first advertisement and a second advertisement; a set of tuning parameters stored on the host computer, configured to cause a display of the first advertisement to be changed to a display of the second advertisement, and downloadable to a user computer; and a software program stored on the host computer and including the set of tuning parameters. - View Dependent Claims (59, 60, 61, 62, 63)
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Specification