SYSTEM FOR IMPLEMENTING AUTOMATED OPEN MARKED AUCTIONING OF LEADS
First Claim
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1. A computer-implemented method, comprising:
- receiving, at the computer, bid profiles from corresponding lead buyers, wherein each bid profile includes specifications for desired leads and a bid;
storing the received bid profiles in a storage memory associated with the computer;
receiving, at the computer, a lead from a lead seller, wherein the lead includes lead data;
comparing, using the computer, the bid profiles to the lead data to select matching ones of the bid profiles according to their bid profile specifications;
determining, using the computer, a winning bid profile and a corresponding high bid from the selected matching bid profiles; and
delivering the lead to the lead buyer corresponding to the winning bid profile.
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Abstract
In an automated leads-and-bids exchange system, bid profiles are defined to describe desires of lead buyers. Received leads are matched to active ones of the bid profiles whose specifications the leads substantially match. An auctioning subsystem finds the highest one or group of bids for each given lead. A quality rating database rates the quality of leads provided by different sellers. A price discounting engine discounts the amount paid to sellers who are rated as inferior sources of leads.
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Citations
11 Claims
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1. A computer-implemented method, comprising:
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receiving, at the computer, bid profiles from corresponding lead buyers, wherein each bid profile includes specifications for desired leads and a bid; storing the received bid profiles in a storage memory associated with the computer; receiving, at the computer, a lead from a lead seller, wherein the lead includes lead data; comparing, using the computer, the bid profiles to the lead data to select matching ones of the bid profiles according to their bid profile specifications; determining, using the computer, a winning bid profile and a corresponding high bid from the selected matching bid profiles; and delivering the lead to the lead buyer corresponding to the winning bid profile. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system comprising:
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a memory for storing bid profiles from corresponding lead buyers, wherein each bid profile includes specifications for desired leads and a bid; and a processor configured to compare a received lead including lead data from a lead seller to the bid profiles to select matching ones of the bid profiles according to their bid profile specifications, the processor being further configured to determine a winning bid profile and a corresponding high bid from the selected matching bid profiles and to deliver the lead to the lead buyer corresponding to the winning bid profile. - View Dependent Claims (8, 9, 10, 11)
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Specification