Assigning Tags to Digital Content

• US 20110225163A1
• Filed: 11/22/2010
• Published: 09/15/2011
• Est. Priority Date: 03/09/2010
• Status: Active Grant

• Current Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Original Assignee: CBS Interactive Inc. (ViacomCBS Incorporated)
• Inventors: LYON, Clifford
• Granted Patent: US 9,396,188 B2
• Time in Patent Office: Days
• US Class Current: 707/740
• CPC Class Codes: G06F 16/93 Document management systems
• CPC Class Codes: G06F 40/169 Annotation, e.g. comment data or footnotes

Abstract

Assigning tags to content on a page stored within a digital document environment is described. An activity log is received for a document including data indicating search queries resulting in the location of the document by a search engine. One or more keywords are determined from the activity log, and the document is tagged with a tag associated with the keywords.

Claims

1. An apparatus for assigning a tag content item stored within a digital content environment, said apparatus comprising:

memory;

one or more programs stored in the memory; and

one or more processors configured to execute the one or more programs, the one or more programs comprising instructions to;

receive an activity log for the content item, said activity log including data indicating search queries resulting in the location of the content item by a search engine;

determine at least one keyword in a search query based on the activity log that resulted in location of the content item; and

assign a tag to the content item, wherein the tag is associated with the at least one keyword; and

a data store configured to store the data indicating search queries.

2. The apparatus of claim 1, wherein the searchable digital content environment is implemented over a network, and wherein the location of the content item results from a user navigating to the document.

3. The apparatus of claim 1, wherein the processor is further configured to determine a relative score for content items in a set with respect to specified keywords, and wherein said tagging step comprises tagging the content items having a predetermined score range.

4. The apparatus of claim 3, wherein said score is a percentile rank.

5. The apparatus of claim 1, wherein the content item is a document.

6. The apparatus of claim 1, wherein the content item is a web page that describes video content.

7. The apparatus of claim 1, wherein the content item is video content.

8. A computer readable storage medium storing one or more programs configured for execution by a computing device, the one or more programs comprising:

instructions for receiving an activity log for a content item, said activity log including data indicating search queries resulting in a location of the content item by a search engine;

instructions for determining at least one keyword in a search query based on the activity log that resulted in the location of the content item; and

instructions for assigning a tag to the content item, wherein the tag is associated with the at least one keyword.

9. The computer readable storage medium of claim 8, wherein the digital content environment is implemented over a network, and wherein the location of the content item results from a user navigating to the document.

10. The computer readable storage medium of claim 8, wherein said instructions for the determining step comprises determining a relative score for content items in a set with respect to specified keywords, and wherein said tagging step comprises tagging the content items having a predetermined score range.

11. The computer readable storage medium of claim 10, wherein said score is a percentile rank.

12. The computer readable storage medium of claim 8, wherein the content item is a document.

13. The computer readable storage medium of claim 8, wherein the content item is a web page that describes video content.

14. The computer readable storage medium of claim 8, wherein the content item is video content.

15. An apparatus for assigning a tag to a content item, said apparatus comprising:

memory;

one or more programs stored in the memory; and

one or more processors configured to execute the one or more programs, the one or more programs comprising instructions to;

receive at least one content item;

determine at least one term based on a search query that returned a search result including the at least one content item, the at least one term being useful in describing the content item;

assign a tag to the content item, wherein the tag is associated with the at least one term; and

place the tag in a categorization structure that includes at least one tag set.

16. The apparatus of claim 15, wherein the at least one term useful in describing the content item comprises metadata.

17. The apparatus of claim 15, wherein the processor is further configured to allow editing of the term or tag.

18. The apparatus of claim 15, wherein the processor is further configured to assign at least one of a tag type, tag identification and a topic to the assigned tag.

19. The apparatus of claim 15 wherein determining the at least one term includes considering at least one activity attribute, wherein the at least one activity attribute is one of time spent viewing the content item, links activated in the content item, and edits made to the content item.

20. The apparatus of claim 15, wherein the content item is a document.

21. A computer readable storage medium storing one or more programs configured for execution by a computing device, the one or more programs comprising:

instructions for receiving at least one content item;

instructions for determining at least one term based on a search query that returned a search result including the at least one content item, the at least one term being useful in describing the content item;

instructions for assigning a tag to the content item, wherein the tag is associated with the at least one term; and

instructions for placing the tag in a categorization structure that includes at least one tag set.

22. The computer readable storage medium of claim 21, wherein the at least one term useful in describing the content item comprises metadata.

23. The computer readable storage medium of claim 21, further comprising instructions for allowing editing of the term or tag.

24. The computer readable storage medium of claim 21, further comprising instructions for assigning at least one of a tag type, tag identification and a topic to the assigned tag.

25. The computer readable storage medium of claim 21, wherein the instructions for determining at least one term includes instructions for considering at least one activity attribute, wherein the at least one activity attribute is one of time spent viewing the content item, links activated in the content item, and edits made to the content item.

26. The computer readable storage medium of claim 21, wherein the content item is a document.