SYSTEM AND METHOD FOR IN-BAND DELIVERY OF ADVERTISING DECISION DATA
First Claim
1. A system for inserting advertising description data into an audio/visual data stream, the system comprising:
- a first server processor in data communication with a first computer program comprising instructions embedded in a computer readable medium, wherein the processor is configured to insert advertising trigger signal data into the audio/visual data stream at a super head office (SHO) and send the audio/visual data stream with trigger signal data to an end user client device; and
a second processor at a VHO, wherein the second processor is configured to receive the audio visual data stream and trigger signal data from the first processor, generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of the advertising trigger data in the audio/visual data stream and send the per-VHO multicast data stream from the VHO to the end user client device.
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Accused Products
Abstract
A system is disclosed for inserting advertising description data into an audio/visual data stream, the system including but not limited to a first server processor in data communication with a first computer program comprising instructions embedded in a computer readable medium, wherein the processor is configured to insert advertising trigger signal data into the audio/visual data stream at a super head office (SHO) and send the audio/visual data stream with trigger signal data to an end user client device; and a second processor at a VHO is configured to receive the audio visual data stream and trigger signal data from the first processor, generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of the advertising trigger data in the audio/visual data stream and send the per-VHO multicast data stream from the VHO to the end user client device.
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Citations
20 Claims
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1. A system for inserting advertising description data into an audio/visual data stream, the system comprising:
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a first server processor in data communication with a first computer program comprising instructions embedded in a computer readable medium, wherein the processor is configured to insert advertising trigger signal data into the audio/visual data stream at a super head office (SHO) and send the audio/visual data stream with trigger signal data to an end user client device; and a second processor at a VHO, wherein the second processor is configured to receive the audio visual data stream and trigger signal data from the first processor, generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of the advertising trigger data in the audio/visual data stream and send the per-VHO multicast data stream from the VHO to the end user client device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer readable medium containing an embedded computer program, that when executed by a dedicated processor performs functions that are useful for inserting advertising description data into an audio/visual data stream, the computer program comprising:
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instructions to insert advertising trigger signal data into the audio/visual data stream at a first server processor at a super head office (SHO) and send the audio/visual data and trigger signal data to an end user client device; and instructions to receive at a second processor, the audio visual data stream from the first processor; instructions at the second processor to generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of an advertising trigger data in the audio/visual data stream at a second processor at a VHO; and instructions to send the multicast data stream from the second processor to the end user client device. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A computer readable medium containing an embedded computer program, that when executed by a dedicated processor performs functions that are useful for inserting advertising description data into an audio/visual data stream, the computer program comprising:
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instructions to insert advertising trigger signal data into the audio/visual data stream at a first server processor at a super head office (SHO); and instructions to receive the audio visual data stream from the first processor, instructions to generate a per-VHO multicast data stream and inject advertising description data into the per-VHO multicast stream upon detection of an advertising trigger data in the audio/visual data stream at a second processor at a VHO, wherein the second processor further comprises and AdDec server configured to run stage-1 R-UDP with the first processor, wherein the first processor further comprises an Aserver, the computer program further comprising instructions to provide lost packet recovery between the first processor and the second processor and wherein the computer program further comprises instructions to sends the audio/visual data stream from the first processor to a plurality of client devices and instructions to send the AdDec stream the plurality of client devices from a third processor and the second processor. - View Dependent Claims (20)
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Specification