Systems and Methods to Perform Checkout Funnel Analyses
First Claim
1. A computer-implemented method, comprising:
- tracking, by a computing device, user activities in an online store;
identifying, by the computing device, items of interest to users of the online store;
identifying, by the computing device, a first subset of the items, the first subset being purchased from the online store;
determining a second subset of the items, the second subset being purchased but not from the online store; and
generating, by the computing device, a checkout funnel analysis result based on data representing the user activities in the online store, and data representing the first subset and the second subset.
1 Assignment
0 Petitions
Accused Products
Abstract
In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store data recording the transactions, a portal configured to communicate with an online store, and at least one processor coupled with the data warehouse and the portal. In one example, after users of the online store express interest in items of the online store, a first subset of the items are purchased from the online store. The processor is configured to determine a second subset of the items purchased by the users but not from the online store. Data representing user activities in the online store, and data representing the first subset and the second subset are combined to generate a checkout funnel analysis result.
198 Citations
20 Claims
-
1. A computer-implemented method, comprising:
-
tracking, by a computing device, user activities in an online store; identifying, by the computing device, items of interest to users of the online store; identifying, by the computing device, a first subset of the items, the first subset being purchased from the online store; determining a second subset of the items, the second subset being purchased but not from the online store; and generating, by the computing device, a checkout funnel analysis result based on data representing the user activities in the online store, and data representing the first subset and the second subset. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
-
-
18. A tangible computer-readable storage medium storing instructions which, when executed on a computer, cause the computer to perform a method comprising:
-
tracking user activities in an online store, where users of the online store express interest in items presented by the online store, a first subset of the items being purchased from the online store; determining a second subset of the items, the second subset being purchased but not from the online store; and generating a checkout funnel analysis result based on data representing the user activities in the online store, and data representing the first subset and the second subset.
-
-
19. A computing apparatus, comprising:
-
a transaction handler to process transactions, each of the transactions being processed to make a payment from an issuer to an acquirer via the transaction handler in response to an account identifier of a customer, as issued by the issuer, being submitted by a merchant to the acquirer, the issuer to make the payment on behalf of the customer, the acquirer to receive the payment on behalf of the merchant; a data warehouse to store data recording the transactions; a portal configured to communicate with an online store, wherein users of the online store express interest in items of the online store, a first subset of the items being purchased from the online store; and at least one processor coupled with the data warehouse and the portal; wherein the at least one processor is configured to determine a second subset of the items based on the data recording the transactions, the second subset being purchased but not from the online store; and wherein a checkout funnel analysis result is generated based on data representing user activities in the online store, and data representing the first subset and the second subset. - View Dependent Claims (20)
-
Specification