Coupon System and Method

• US 20110231236A1
• Filed: 03/19/2010
• Published: 09/22/2011
• Est. Priority Date: 03/19/2010
• Status: Abandoned Application

• Current Assignee: Heb Grocery Company LP (HEB Incorporated)
• Original Assignee: Heb Grocery Company LP (HEB Incorporated)
• Inventors: Gonzalez, Felipe
• Application Number:
  US12/728,000
• Publication Number:
  US 20110231236A1
• Time in Patent Office: Days
• US Class Current: 705/14.25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0224 based on user history
• CPC Class Codes: G06Q 30/0238 at point-of-sale [POS]

Abstract

Systems and methods for promotions of selected products in a retail grocery setting include providing electronic coupons for immediate use. Customers are provided an RFID tag that can communicate with RFID devices placed on the grocery shelves adjacent or near the selected products. Touching or approaching the shelf devices with a tag transfers the coupon information to the tag, and an RFID reader at the point of sale retrieves the coupon information and applies the discounts at checkout.

Claims

1. A method for providing electronic coupons to customers in a retail store comprising:

providing an electronic device on a shelf of the retail store near a selected product, where the device includes an identification indicator, where the device comprises an electronic circuit, a power supply, and an antennae for wireless transmission and/or reception of information to a broadcast zone, where the electronic circuit detects the presence of a customer tag in the vicinity and transmits its identification indicator to the electronic tag;

providing an electronic tag to customers to use while shopping in the retail store, where the tag comprises an electronic circuitry configured to transmit information and to receive and store information and an antennae for wireless transmission and/or reception of information, wherein the tag reads and stores shelf unit information when placed within the broadcast zone of the shelf unit; and

providing a point of sale checkout device, wherein the checkout device comprises electronic circuitry configured to read shelf unit identifiers stored on the tag and to associate coupon discount data associated with the shelf unit to a customer'"'"'s balance upon checkout.

2. The method of claim 1, further comprising providing a point of sale server electronically connected to the point of sale checkout device, wherein the server is configured to read and save the discount coupon data from the checkout device.

3. The method of claim 1, wherein the power supply in the electronic device on a shelf is a battery.

4. The method of claim 1, comprising providing tags to customers for use during a single store visit and collecting the tags from customers at the point of sale.

5. The method of claim 1, comprising providing tags to customers for use in multiple shopping trips, and offering coupons based on coupon use history.

6. The method of claim 5, comprising providing a kiosk comprising an electronic reader/writer, such that placing an RFID tag within a broadcast zone of the kiosk reader/writer is effective to transfer previous coupon use with the tag, and to transfer coupon identifier numbers to the tag based on the previous coupon use.

7. The method of claim 1, wherein the shelf unit identification indicator is a barcode.

8. The method of claim 1, wherein the shelf unit comprises an indicator device that activates to indicate that data has been transferred to a tag.

9. The method of claim 8, wherein the indicator is an LED device that blinks or flashes to indicate that data has been transferred to a tag.

10. The method of claim 8, wherein the indicator is a speaker that beeps provides an audio signal to indicate that data has been transferred to a tag.

11. The method of claim 1, wherein the point of sale checkout device comprises computer readable media with instructions embedded thereon to:

read a shelf unit identifier;

compare the shelf unit identifier with a database of coupon discounts associated with shelf units to identify a discount associated with the shelf unit identifier;

compare the coupon discount information to the list of items purchased;

subtract the discount amount from the cost of an item for which a coupon has obtained; and

provide a receipt to a customer that indicates the coupon discount.

12. The method of claim 1, wherein the electronic shelf device comprises a surface that includes a display of item and discount information.

13. The method of claim 1, wherein the electronic shelf device comprises a surface that includes a tag area configured such that placing a tag on or adjacent the tag area causes the tag to be within the broadcast zone of the electronic shelf device.

14. The method of claim 13, wherein placing a tag on or adjacent the tag area results in transfer of shelf unit information from the electronic device on the shelf to the tag.

15. A system for providing coupons to shoppers in a retail setting comprising:

an RFID device configured to attach to a retail grocery shelf, the device comprising an electronic circuit that functions as an RFID reader/writer, a proximity sensor, a power supply and an associated device identifier;

an electronic tag comprising an RFID chip and an electronic reader/writer; and

a point of sale checkout device comprising an RFID reader/writer, a computer readable media with instructions embedded therein to read a shelf device identifier store on an RFID tag, to associate the shelf identifier with a discount coupon, to compare the coupon discount information to the list of items purchased;

to subtract the discount amount from the cost of the item; and

to provide a receipt that includes the coupon discount.

16. The system of claim 15, further comprising a point of sale server connected to the point of sale checkout device comprising a database for storing coupon use information.

17. A method of promoting a sale of a selected product to customers in a retail grocery store comprising providing customers with an RFID tag for use while shopping and providing one or more electronic devices on grocery shelves near the selected products, wherein customers can receive coupons by placing the tag near the shelf device to transfer coupon discount information to the tag, and further wherein the coupon discount information is read by a device at the point of sale such that the coupon discounts are subtracted from the total cost for the selected products.

18. A system for providing coupons to customers in a retail grocery setting, the system comprising:

one or more electronic RFID devices configured to attach to a grocery shelf, wherein the electronic devices each comprise an identifier number, and electronic circuitry effective to transfer the identifier number to an RF receiver placed in a broadcast zone of the device;

one or more RFID tags comprising electronic circuitry effective to receive and store information broadcast by the shelf unit device; and

one or more point of sale devices, each comprising an RFID device unit effective to read shelf unit data from an RFID tag and to identify the shelf unit information with an associated coupon discount; and

to apply the discount to purchased items.

19. A method of distributing coupons electronically in a retail grocery store comprising providing an RFID device on a grocery shelf that is configured to transfer information associated with a discount on a selected item to a customer tag, wherein the coupon can be redeemed immediately to receive a discount on the selected item.