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ADVERTISING VENUES AND OPTIMIZATION

  • US 20110231242A1
  • Filed: 03/16/2011
  • Published: 09/22/2011
  • Est. Priority Date: 03/16/2010
  • Status: Active Grant
First Claim
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1. A system that provides an online advertising platform, the system comprising:

  • a first non-transitory machine-readable medium storing instructions executable by one or more data processors to;

    group impression inventory units based at least in part on performance characteristics of the impression inventory units.

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