System and Method for Displaying Advertisements on a User Device Based on User Preferences While Operative by the User

• US 20110231250A1
• Filed: 03/14/2011
• Published: 09/22/2011
• Est. Priority Date: 03/18/2010
• Status: Abandoned Application

• Current Assignee: Textaway, Ltd.
• Original Assignee: Textaway, Ltd.
• Inventors: Elbaum, Tuvia, Kempinski, Yitzchak
• Application Number:
  US13/047,289
• Publication Number:
  US 20110231250A1
• Time in Patent Office: Days
• US Class Current: 705/14.48
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method for displaying advertisements on a user device. The method includes generating at least one window frame on the user device by an agent, wherein the at least one window frame is configurable by a user of the user device; periodically communicating with an advertisement management server (AMS) requesting to provide at least one advertisement and its associated metadata; displaying, upon determination that a user is interacting with the user device, the at least one advertisement on the at least one window frame based in part on the metadata; and generating a message of consumption for debiting an advertisement campaign account of the at least one advertisement for the viewing of the at least one advertisement and for crediting a user account of the user for the viewing of the at least one advertisement; and sending the message of consumption to the AMS.

Claims

1. A user device for display of advertisements, comprising:

a memory for storing an agent, the agent allowing a user of the user device to cause the display of at least a window frame;

a processing unit for execution of at least the agent;

a network interface connected to the processing unit for accessing at least an advertisement management server (AMS) for retrieving at least one advertisement and corresponding metadata, wherein the retrieved advertisement and corresponding metadata are saved in the memory;

a display connected to the processing unit and the memory for the display of the at least an advertisement stored in the memory on at least one window frame activated by the agent of the user device, wherein the agent causes to display of the at least one advertisement on the at least one window frame opened by the agent upon determination that the user is interacting with the user device, wherein the agent generates a message of consumption respective of consumption of the at least one advertisement by the user of the user device.

2. The user device of claim 1, wherein the user device is one of:

a personal computer (PC), a personal digital assistant (PDA), a smart phone, a cell phone, and a tablet computer.

3. The user device of claim 1, wherein the message of consumption is sent to the AMS at one of:

at the beginning of the consumption of the advertisement on the window frame, and at the end of the consumption of the advertisement on the window frame.

4. The user device of claim 3, wherein the agent sends an undo message to the AMS when consumption of the at least one advertisement is below a required advertisement consumption as provided by metadata associated with the at least an advertisement.

5. The user device of claim 4, when sending the undo message, at least one of the following is to be performed by the AMS:

an advertisement campaign account is credited with a consumption fee for the at least one advertisement, and a user account is debited from a previously made respective credit, wherein the advertisement campaign account and the user account are maintained in the AMS.

6. The user device of claim 3, when sending the message of consumption, one of the following is to be performed by the AMS:

a campaign account is debited with a consumption fee for the advertisement, and a user account is credited from a previously made respective credit.

7. The user device of claim 1, wherein the at least one window frame is displayed on the display of the user device in at least one of:

at a user desirable location, at a user desirable time, at a user desirable interval of time, and at a user desirable frequency.

8. The user device of claim 1, wherein the at least one advertisement can pre-loaded to the memory for display when the user device is not in communication with the AMS.

9. The user device of claim 8, wherein upon commencement of communication with the AMS at least a consumption message respective of the at least an advertisement is sent to the AMS by the user device.

10. The user device of claim 1, wherein the at least one advertisement pulled for the at least one window frame is selected based on its fitness for display on the at least one window frame, wherein the window frame is configurable by the user of the user device.

11. The user device of claim 1, wherein the at least one advertisement enables interaction between the viewer and the advertisement.

12. The user device of claim 1, wherein a communication session between the user device and an advertisement server of the advertisement is enabled within a framework of the at least one window frame.

13. A method for displaying advertisements on a user device comprising:

generating at least one window frame on the user device by an agent, wherein the at least one window frame is configurable by a user of the user device;

periodically communicating with an advertisement management server (AMS) requesting to provide at least one advertisement and its associated metadata;

displaying, upon determination that a user is interacting with the user device, the at least one advertisement on the at least one window frame based in part on the metadata; and

generating a message of consumption for debiting an advertisement campaign account of the at least one advertisement for the viewing of the at least one advertisement and for crediting a user account of the user for the viewing of the at least one advertisement; and

sending the message of consumption to the AMS.

14. The method of claim 13, further comprising:

sending a request to the AMS to download the at least one advertisement; and

sending an authorization request to the AMS to view the advertisement.

15. The method of claim 13, wherein the message of consumption is sent at one of:

at the beginning of the consumption of the at least one advertisement on the window frame, and at the end of the consumption of the at least one advertisement on the window frame.

16. The method of claim 15, wherein further comprising:

sending an undo message to the AMS if consumption is below a required advertisement consumption as provided by the metadata associated with the at least an advertisement.

17. The method of claim 16, wherein upon sending the undo message further comprising:

crediting the advertisement campaign account with the consumption fee for the advertisement; and

debiting the user account with the consumption fee for the advertisement;

wherein the advertisement campaign account and the user account are maintained in the AMS.

18. The method of claim 13, further comprising:

placing the window frame at a user desirable location on the display of the user device.

19. The method of claim 13, wherein the at least one advertisement pulled for the at least one window frame is selected based on its fitness for display on the at least one window frame, wherein the window frame is configurable by a user of the user device.

20. The method of claim 13, further comprising:

providing a communication session between the user device and an advertisement server of the advertisement within a framework of the at least one window frame.

21. A non-transitory computer readable medium having stored thereon instructions for causing one or more processing units to execute the method according to claim 13.

22. A method for authorization the display of advertisements on at least one user device, the method is performed by an advertisement management server (AMS), comprising:

sending at least one advertisement and associated metadata to a user device requesting the at least one advertisement, wherein the at least one advertisement being sent is selected based on preferences of a user of the user device;

receiving an authorization request from the user device to display the at least one advertisement;

checking if an advertisement campaign account of the at least one advertisement has sufficient budget; and

sending an authorization message to the user device, when said campaign account has sufficient budget.

23. The method of claim 22, further comprising:

receiving a message of consumption;

debiting the campaign account of the at least one advertisement for the viewing of the at least one advertisement; and

crediting a user account of the user for the viewing of the at least one advertisement.