KEYWORD-ADVERTISEMENT METHOD USING META-INFORMATION RELATED TO DIGITAL CONTENTS AND SYSTEM THEREOF

• US 20110238495A1
• Filed: 03/24/2009
• Published: 09/29/2011
• Est. Priority Date: 03/24/2008
• Status: Abandoned Application

• Current Assignee: Min Soo Kang
• Original Assignee: Min Soo Kang
• Inventors: Kang, Min Soo
• Application Number:
  US12/933,529
• Publication Number:
  US 20110238495A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

This invention relates to a keyword-advertisement method using meta-information related to digital contents such as multimedia contents and a system thereof. The present invention discloses a method and a system for executing a keyword-advertisement by using meta-information such as tags included in multimedia contents such as a moving picture, an image, a sound and so on. According to the invention, producers, providers, and distributors of multimedia contents are able to make a profit from an advertisement through a service for multimedia contents including keyword-advertisement contents. A user is able to use the multimedia contents free of charge or at a low cost. In addition, convenient web-surfing to correspondent contents is enabled for a user through informative keyword-advertisement contents related to the currently-used multimedia contents and allows the user to acquire additional information. An advertiser enables a targeted advertisement for the users who listen to or watch the multimedia contents so that the advertiser may induce more traffic to the target website/webpage or other target advertisement contents. This invention can be utilized in a wired/wireless online advertisement industry, a multimedia contents industry, an information communication service industry, a visual industry such as a film, image, or music industry and so on.

Claims

1. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a multimedia content service system, which includes a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the method comprising:

obtaining selection information of a moving picture to be transmitted to the user computer from the user computer;

obtaining text type meta information of the selected moving picture;

transmitting a keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server;

receiving at least one keyword advertisement content from the keyword advertisement content providing server; and

transmitting the moving picture information and the keyword advertisement content to the user computer,

in which the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the keyword advertisement target text transmitted from the multimedia content service system from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the multimedia content service server.

18. The method as claimed in claim 1, wherein the meta information is obtained from at least one of title information, tag information, and explanation information of the moving picture included in the moving picture information.

19. The method as claimed in claim 18, wherein the tag information is commercial tag information.

20. The method as claimed in claim 19, wherein the tag information includes time dependent commercial tag information including time zone information.

21. The method as claimed in claim 18, wherein the meta information is determined by a meta information selection policy of a keyword advertisement control policy DB, and

the keyword advertisement control policy DB includes a keyword advertisement control policy, and the keyword advertisement control policy includes information of a selection reference of meta information.

22. The method as claimed in claim 21, wherein the selection reference of the meta information includes at least one of (a) when tag information is included in obtained meta information, first selecting the tag information, (b) when tag information is included in obtained meta information, selecting both the tag information and title information, (c) when tag information is not included in obtained meta information, selecting title information, and (d) when tag information is not included in obtained meta information, selecting both title information and explanation information.

23. The method as claimed in claim 22, wherein when commercial tag information is included in the tag information, the commercial tag information is selected as meta information.

31. The method as claimed in claim 1, further comprising granting a management number to the generated keyword advertisement target text, and mapping the generated keyword advertisement target text to a keyword advertisement content received from the keyword advertisement content providing server on a basis of the management number and storing the keyword advertisement content.

32. The method as claimed in claim 1, further comprising, when a number of the keyword advertisement target texts are more than one and the keyword advertisement target texts are managed in the unit of at least one group, granting a management number to each of the group and each of the keyword advertisement target texts included in the group, and mapping the keyword advertisement target text included in the group to a keyword advertisement content received from the keyword advertisement content providing server on a basis of the management number and storing the keyword advertisement content.

33. The method as claimed in claim 1, further comprising, when a number of the transmitted or received keyword advertisement contents are more than one, selecting at least one keyword advertisement content to be transmitted to the user computer among the keyword advertisement contents on a basis of a specific time.

34. The method as claimed in claim 33, wherein, in the selecting keyword advertisement content, it is selected keyword advertisement contents equal to or less than a preset number, serving as a maximal value, of keyword advertisement contents among the keyword advertisement contents received from the keyword advertisement content providing server.

35. The method as claimed in claim 33, wherein the selecting the keyword advertisement content is to select the keyword advertisement content according to a kind of meta information on which the keyword advertisement target text is based, and the keyword advertisement content is obtained from the keyword advertisement content providing server through inquiring of the keyword advertisement content providing server about each of the keyword advertisement contents.

36. The method as claimed in claim 33, wherein, in the selecting the keyword advertisement content, when a number of keyword advertisement contents transmitted from the keyword advertisement content providing server are more than one, a number of keyword advertisement contents to be transmitted to the user computer on a basis of a specific time has been set, and a number of keyword advertisement contents is larger than the number of keyword advertisement contents to be transmitted to the user computer on a basis of a specific time, the keyword advertisement contents are divided into at least two groups and the keyword advertisement contents included in the groups are selected based on each group, and a number of keyword advertisement contents included in each of the groups is equal to or less than the number of keyword advertisement contents to be transmitted to the user computer on a basis of the specific time.

37. The method as claimed in claim 1, wherein the transmitting the moving picture information and the keyword advertisement content to the user computer comprises one of (a) a method of discriminating between an area of the reproduced moving picture information and an area of the keyword advertisement content, generating an information unit to be transmitted to the user computer, and synchronizing the area of the reproduced moving picture information and the area of the keyword advertisement content, to transmit the reproduced moving picture information and the keyword advertisement content to the user computer, and (b) a method of discriminating between an area of the reproduced moving picture information and an area of the keyword advertisement content, generating an information unit to be transmitted to the user computer, and asynchronizing the area of the reproduced moving picture information and the area of the keyword advertisement content, to transmit the reproduced moving picture information and the keyword advertisement content to the user computer, respectively.

38. The method as claimed in claim 37, wherein, in the method (b), at least one keyword advertisement content to be transmitted to the area of the keyword advertisement content is varied according to a passage of time.

39. The method as claimed in claim 38, wherein the time is a preset time range.

40. The method as claimed in claim 39, wherein the preset time range is determined by at least one variable selected from (a) a number of keyword advertisement contents received from the keyword advertisement content providing server, (b) a number of keyword advertisement contents selected among the keyword advertisement contents received from the keyword advertisement content providing server, (c) a number of keyword advertisement contents to be transmitted to the user computer based on a specific time, and (d) a reproduction time of the moving picture.

41. The method as claimed in claim 1, wherein the program transmitted to the user computer comprises a program measuring a click generation and a time, and the program further comprises recording a time of receiving at least one keyword advertisement content, monitoring if a click for the keyword advertisement content is generated by a preset time, and when click generation information of the keyword advertisement content has not been obtained by the preset time, making a request of additional keyword advertisement content to a server that has been transmitted the keyword advertisement content.

42. The method as claimed in claim 1, wherein the information transmitted to the user computer includes a program, and the program comprises a program measuring a click generation and a time, and further comprises recording a time of receiving at least one keyword advertisement content, and monitoring if a click for a keyword advertisement content is generated by a preset time, and when click generation information for the specific keyword advertisement content has been obtained by the preset time, the program does not change the keyword advertisement content transmitted to the user computer from the time of receiving the click generation information to a preset second time.

43. The method as claimed in claim 42, wherein the program further comprises, when additional click generation information for the keyword advertisement content transmitted to the user computer has not been obtained by the preset second time, transmitting a preset number of keyword advertisement contents selected from the keyword advertisement contents received from the keyword advertisement content providing server, excluding the keyword advertisement contents which have been transmitted to the user computer, to the user computer.

44. The method as claimed in claim 1, wherein the information transmitted to the user computer comprises a program, and the program comprises a program measuring a click generation and a time, and further comprises recording a time of receiving at least one keyword advertisement content, and

monitoring if a click for a keyword advertisement content is generated by a preset time, and

when click generation information for the specific keyword advertisement content has been obtained by the preset time, making a request of a keyword advertisement content related to the keyword advertisement content corresponding to the click generation to a server that has transmitted the keyword advertisement content to the user computer.

45. The method as claimed in claim 1, wherein the moving picture includes at least one of a real photographed moving picture, a non-real moving picture, an UCC moving picture, a movie, a flash moving picture, a real-time broadcasting, and a recorded broadcasting including text type meta information.

2. A multimedia content service system providing a keyword advertisement service based on meta information included in multimedia content information, the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the multimedia content service system comprising:

a multimedia content DB including at least one moving picture content;

a multimedia content transmission module for transmitting a selected moving picture content when selection information of a moving picture content is received from the user computer;

a meta information obtainment module for obtaining meta information of the selected moving picture;

a keyword advertisement target text generation module for generating at least one keyword advertisement target text based on the meta information obtained from the meta information obtainment module;

a keyword advertisement content obtainment module for obtaining at least one keyword advertisement content corresponding to a keyword advertisement target text generated by the keyword advertisement target text generation module from a keyword advertisement content providing server; and

a keyword advertisement display module for displaying a keyword advertisement content obtained by the keyword advertisement content obtainment module on a preset location, which is discriminated from a moving picture area reproducing and displaying the moving picture,

in which the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to a keyword advertisement target text transmitted from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the multimedia content service server.

24. The method as claimed in claim 2, wherein a method of generating at least one keyword advertisement target text by using the selected meta information includes at least one of, when the meta information is title information, (a) a method of generating a word included in an advertisement keyword DB among words of the title information, as a keyword advertisement target text, (b) a method of natural language processing and analyzing a word included in the title information, extracting at least one name, and generating an extracted name as a keyword advertisement target text, and (c) a method of generating only names corresponding to words included in the advertisement keyword DB among the names extracted by the method (b), as a keyword advertisement target text,

when the meta information is tag information, (a) a method of generating a tag included in an advertisement keyword DB among at least one tag included in the tag information as a keyword advertisement target text, (b) a method of generating all tags included in the tag information as keyword advertisement target texts, (c) when the tag information includes multiple tags, a method of generating only a tag within a preset rank as a keyword advertisement target text, and (d) when the tag information includes multiple tags, a method of randomly selecting a tag from the multiple tags,

and when the meta information is explanation information, (a) a method of generating a word included in an advertisement keyword DB among words included in the explanation information as a keyword advertisement target text, (b) a method of natural language processing and analyzing words included in the explanation information, extracting at least one name, and generating an extracted name as a keyword advertisement target text, (c) a method of generating a name corresponding to a word included in the advertisement keyword DB among the names extracted by the method of (b) as a keyword advertisement target text, and (d) a method of calculating a frequency of the names extracted by the (b) method and generating only a name within a preset rank based on an order of a maximal frequency as a keyword advertisement target text,

and the advertisement keyword DB is a DB compiling keywords used for an advertisement serving as a target of the keyword advertisement,

and the name consists of at least one word and includes at least one attribute among a product name, a service name, a list of advertisement keywords received from the keyword advertisement content providing server, a list of advertisement keyword obtained from a third person, a self-generated advertisement keyword list, a list of keyword advertisement target text generating an advertising profit, a company name, a domain name, a noun, a slogan, and a brand.

25. The method as claimed in claim 2, wherein the generation of at least one keyword advertisement target text by using the selected meta information comprises the steps of a first step of generating a keyword advertisement target text candidate and a second step of inquiring of the keyword advertisement content providing server or an advertisement keyword DB about the generated keyword advertisement target text candidate, referring to an inquiry result, and generating a keyword advertisement target text only with the keyword advertisement target text candidate satisfying a preset reference.

26. The method as claimed in claim 25, wherein the first step of generating the keyword advertisement target text candidate includes at least one of, when the meta information is title information, (a) a method of generating a word included in an advertisement keyword DB among words of the title information, as a keyword advertisement target text candidate, (b) a method of natural language processing and analyzing words included in the title information, extracting at least one name, and generating an extracted name as a keyword advertisement target text candidate, and (c) a method of generating only a name corresponding to words included in the advertisement keyword DB among the names extracted by the method (b) as a keyword advertisement target text,

when the meta information is tag information, (a) a method of generating a tag included in an advertisement keyword DB among at least one tag included in the tag information as a keyword advertisement target text candidate, (b) a method of generating all tags included in the tag information as keyword advertisement target text candidates, (c) when the tag information includes multiple tags, a method of generating only a tag within a preset rank as a keyword advertisement target text candidate, and (d) when the tag information includes multiple tags, a method of randomly selecting a tag from the multiple tags,

and when the meta information is explanation information, (a) a method of generating a word included in an advertisement keyword DB among words included in the explanation information as a keyword advertisement target text candidate, (b) a method of natural language processing and analyzing words included in the explanation information, extracting at least one name, and generating an extracted name as a keyword advertisement target text candidate, (c) a method of generating a name corresponding to a word included in the advertisement keyword DB among the names extracted by the method of (b) as a keyword advertisement target text candidate, and (d) a method of calculating a frequency of the name extracted by the (b) method and generating only a name within a preset rank based on an order of a maximal frequency as a keyword advertisement target text candidate,

and the advertisement keyword DB is a DB compiling keywords used for an advertisement serving as a target of the keyword advertisement,

and the name consists of at least one word and includes at least one attribute among a product name, a service name, a company name, a domain name, a noun, a slogan, and a brand.

27. The method as claimed in claim 25, wherein generating of at least one keyword advertisement target text with the selected meta information further comprises a third step of identifying of whether the inquiry result of the keyword advertisement content providing server conforms to a policy of the keyword advertisement control policy DB,

wherein the identifying of whether the inquiry result conforms to a policy of the keyword advertisement control policy DB is to obtain at least one of (a) information on whether a keyword advertisement content corresponding to the keyword advertisement target text candidate is included in the keyword advertisement content providing server, (b) information on a maximum number of transmittable keyword advertisement contents, (c) information on an advertisement unit price of at least one keyword advertisement content within a preset or higher rank, and (d) information on an expected click rate in comparison with an exposure of at least one keyword advertisement content, and refer to a policy reference of the keyword advertisement control policy DB corresponding to any one of information (a), (b), (c), and (d) obtained from the keyword advertisement content providing server, the keyword advertisement control policy DB includes a keyword advertisement control policy and the keyword advertisement control policy includes information on a reference for a keyword advertisement target text generation.

28. The method as claimed in claim 25, wherein the referring to the inquiry result comprises transmitting a keyword advertisement target text corresponding to each of the keyword advertisement target text candidates or a keyword advertisement target text candidate in a preset group unit to the keyword advertisement content providing server and obtaining confirmation information on existence of a keyword advertisement content corresponding to the keyword advertisement target text candidate from the keyword advertisement content providing server.

3. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a multimedia content service system, the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the method comprising:

obtaining selection information of a moving picture to be transmitted to the user computer from the user computer;

obtaining text type meta information of the selected moving picture;

transmitting the obtained meta information to a meta information-based keyword advertisement intermediation system;

receiving at least one keyword advertisement content; and

transmitting the moving picture information and the keyword advertisement content to the user computer,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, and the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text generation module for generating a keyword advertisement target text by using the meta information obtained by the meta information reception module, a keyword advertisement content obtainment module for transmitting the keyword advertisement target text generation module to a keyword advertisement content generation server and obtaining at least one keyword advertisement content from the keyword advertisement content providing server, and a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the multimedia content service system, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to a keyword advertisement target text received from the meta information-based keyword advertisement intermediation server from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the meta information-based keyword advertisement intermediation server.

4. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a multimedia content service system, the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the method comprising:

obtaining selection information of a moving picture to be transmitted to the user computer from the user computer;

obtaining text type meta information of the selected moving picture;

transmitting the obtained meta information to a meta information-based keyword advertisement intermediation system;

receiving at least one keyword advertisement content from a keyword advertisement content providing server; and

transmitting the moving picture information and the keyword advertisement content to the user computer,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, wherein the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text generation module for generating a keyword advertisement target text by using the meta information obtained by the meta information reception module, a keyword advertisement content obtainment module for transmitting the keyword advertisement target text generation module to a keyword advertisement content generation server and obtaining at least one keyword advertisement content from the keyword advertisement content providing server, and a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the multimedia content service system, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server receives keyword advertisement target text from the meta information-based keyword advertisement intermediation server and information on the multimedia content service system including the keyword advertisement target text, obtains at least one keyword advertisement content corresponding to the received keyword advertisement target text from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the multimedia content service system or the user computer.

5. A multimedia content service system providing a keyword advertisement service based on meta information included in multimedia content information, the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the system comprising:

a multimedia content DB including at least one moving picture content;

a multimedia content transmission module for, transmitting a selected moving picture content when selection information of a moving picture content is received from the user computer;

a meta information obtainment module for obtaining meta information of the selected moving picture;

a meta information transmission module for transmitting the obtained meta information to a meta information based keyword advertisement intermediation system;

a keyword advertisement content reception module for receiving at least one keyword advertisement content related to the meta information from the meta information based keyword advertisement intermediation system; and

a keyword advertisement display module for displaying a keyword advertisement content received by the keyword advertisement content reception module on a preset location, which is discriminated from a moving picture area reproducing and displaying the moving picture,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, and the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text generation module for generating a keyword advertisement target text by using the meta information obtained by the meta information reception module, a keyword advertisement content obtainment module for transmitting the keyword advertisement target text generated by the keyword advertisement target text generation module to a keyword advertisement content providing server and obtaining at least one keyword advertisement content from the keyword advertisement content providing server, and a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the multimedia content service system, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the text received from the meta information-based keyword advertisement intermediation server from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the meta information-based keyword advertisement intermediation server.

6. A multimedia content service system providing a keyword advertisement service based on meta information included in multimedia content information, the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the system comprising:

a multimedia content DB including at least one moving picture content;

a multimedia content transmission module for transmitting a selected moving picture content when selection information of a moving picture content is received from the user computer;

a meta information obtainment module for obtaining meta information of the selected moving picture;

a meta information transmission module for transmitting the obtained meta information to a meta information based keyword advertisement intermediation system;

a keyword advertisement content reception module for receiving at least one keyword advertisement content related to the meta information transferred to the meta information based keyword advertisement intermediation system from a keyword advertisement content providing server; and

a keyword advertisement display module for displaying a keyword advertisement content received by the keyword advertisement content reception module on a preset location, which is discriminated from a moving picture area reproducing and displaying the moving picture,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, and the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text generation module for generating a keyword advertisement target text by using the meta information obtained by the meta information reception module, a keyword advertisement content providing server-side text obtainment module for transmitting a keyword advertisement target text generated by the keyword advertisement target text generation module to a keyword advertisement content providing server and receiving a text from the keyword advertisement content providing server, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the text received from the meta information-based keyword advertisement intermediation server from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the multimedia content service system.

7. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a meta information-based keyword advertisement intermediation system, which receives meta information from a multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the method comprising:

obtaining text type meta information from the multimedia content service system;

transmitting a keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server;

receiving at least one keyword advertisement content from the keyword advertisement content providing server; and

transmitting the received keyword advertisement content to the multimedia content service system,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, and the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text transmission module for transmitting a keyword advertisement target text generated based on the meta information to a keyword advertisement content providing server, a keyword advertisement content obtainment module for obtaining at least one keyword advertisement content from the keyword advertisement content providing server, a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the multimedia content service system,

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the text received from the meta information-based keyword advertisement intermediation server from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the meta information-based keyword advertisement intermediation server, and

the multimedia content service system transmits the moving picture information and the received keyword advertisement content to the user computer.

8. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a meta information-based keyword advertisement intermediation system, which receives meta information from a multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the method comprising:

obtaining text type meta information from the multimedia content service system;

transmitting a keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server; and

receiving click generation information of the keyword advertisement content from the multimedia content service system,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, and the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text generation module for generating a keyword advertisement target text by using the meta information obtained by the meta information reception module, and a keyword advertisement target text transmission module for transmitting a keyword advertisement target text generated by the keyword advertisement target text generation module to a keyword advertisement content providing server,

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the text received from the meta information-based keyword advertisement intermediation server from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the multimedia content service system, and

the multimedia content service system receives at least one keyword advertisement content from the keyword advertisement content providing server and transmits the moving picture and the obtained keyword advertisement content to the user computer.

9. A meta information-based keyword advertisement intermediation system providing a keyword advertisement service based on meta information included in multimedia content information, the meta information-based keyword advertisement intermediation system receiving meta information from a multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, receiving at least one keyword advertisement content corresponding to the received meta information from a keyword advertisement content providing server, and transmitting the received keyword advertisement content to the multimedia content service system, the meta information-based keyword advertisement intermediation system comprising:

a meta information reception module for obtaining text type meta information from the multimedia content service system;

a keyword advertisement target text generation module for generating at least one keyword advertisement target text by using the received meta information;

a keyword advertisement target text transmission module for transmitting a keyword advertisement target text generated by the keyword advertisement target text generation module to the keyword advertisement content providing server;

a keyword advertisement content obtainment module for obtaining at least one keyword advertisement content corresponding to the keyword advertisement target text from the keyword advertisement content providing server; and

a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the multimedia content service system,

in which the meta information-based keyword advertisement intermediation system comprises a meta information-based keyword advertisement intermediation server, and the meta information-based keyword advertisement intermediation server comprises a meta information reception module for receiving the meta information, a keyword advertisement target text generation module for generating a keyword advertisement target text by using the meta information obtained by the meta information reception module, a keyword advertisement content obtainment module for transmitting the keyword advertisement target text generation module to a keyword advertisement content providing server and obtaining at least one keyword advertisement content from the keyword advertisement content providing server, a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the multimedia content service system, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the keyword advertisement target text received from the meta information-based keyword advertisement intermediation server from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the meta information-based keyword advertisement intermediation server, and

the multimedia content service system transmits the moving picture information and the keyword advertisement content to the user computer.

10. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a multimedia content service system, the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by a user to a user computer, the method comprising:

obtaining selection information of a moving picture to be transmitted to the user computer from the user computer;

obtaining text type meta information of the selected moving picture;

transmitting the obtained meta information to a keyword advertisement content providing system;

receiving at least one keyword advertisement content from the keyword advertisement content providing system; and

transmitting the moving picture information and the keyword advertisement content to the user computer,

in which the keyword advertisement content providing system comprises a meta information-based keyword advertisement providing server and a keyword advertisement content providing server, and

the meta information-based keyword advertisement providing server comprises a meta information reception module and a keyword advertisement control module, the meta information reception module obtains meta information from the multimedia content service system, the keyword advertisement control module generates a keyword advertisement target text by using the meta information, and

the meta information-based keyword advertisement providing server generates at least one keyword advertisement target text by using the meta information obtained from the multimedia content service system and transmits the generated keyword advertisement target text to the keyword advertisement content providing server, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the received keyword advertisement target text from the keyword advertisement content DB, and

the keyword advertisement content providing system transmits the obtained keyword advertisement content to the multimedia content service server.

29. The method as claimed in claim 10, wherein the transmitting generated keyword advertisement target text to the keyword advertisement content providing server comprises at least one of (a) a method of transmitting all of the generated keyword advertisement target texts to the keyword advertisement content providing server and (b) a method of discriminating the generated keyword advertisement target text based on a kind of meta information on which the generated keyword advertisement target text is based and transmitting the keyword advertisement target text based on at least one selected kind of the meta information.

30. The method as claimed in claim 10, wherein when a number of keyword advertisement target texts are more than one, the transmitting generated keyword advertisement target text to the keyword advertisement content providing server comprises at least one of, (a) a method of transmitting the generated multiple keyword advertisement target texts at one time, (b) a method of individually transmitting the generated multiple keyword advertisement target texts one by one, and (c) a method of dividing the multiple keyword advertisement target texts into at least two groups and transmitting the multiple keyword advertisement target texts in a group unit, but in a case where there are multiple numbers of keyword advertisement target texts included in a same group, applying any one between the method (a) and the method (b).

11. A system providing a keyword advertisement service based on meta information included in multimedia content information, comprising

a multimedia content DB including at least one moving picture content;

a multimedia content transmission module for, when selection information of a moving picture content is received from the user computer, transmitting the selected moving picture content;

a meta information obtainment module for obtaining meta information of the selected moving picture;

a meta information transmission module for transmitting the obtained meta information to a keyword advertisement content providing system;

a keyword advertisement content reception module for receiving at least one keyword advertisement content from the keyword advertisement content providing system; and

a keyword advertisement display module for displaying the keyword advertisement content received by the keyword advertisement content reception module on a preset location, which is discriminated from a moving picture area reproducing and displaying the moving picture,

in which the keyword advertisement content providing system comprises a meta information-based keyword advertisement providing server and a keyword advertisement content providing server,

the meta information-based keyword advertisement providing server comprises a meta information reception module and a keyword advertisement control module, the meta information reception module obtains meta information from the multimedia content service system, and the keyword advertisement control module generates a keyword advertisement target text by using the meta information, and

the meta information-based keyword advertisement providing server generates at least one keyword advertisement target text by using the meta information obtained from the multimedia content service system and transmits the generated keyword advertisement target text to the keyword advertisement content providing server, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and the keyword advertisement content providing server obtains at least one keyword advertisement content corresponding to the received text from the keyword advertisement content DB, and

the keyword advertisement content providing system transmits the obtained keyword advertisement content to the multimedia content service server.

12. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a keyword advertisement content providing system, which receives meta information included in moving picture information from at least one outside server and provides at least one keyword advertisement content based on the meta information, the method comprising:

obtaining text type meta information from the outside server;

transmitting a keyword advertisement target text generated based on the obtained meta information to a keyword advertisement content providing server;

receiving at least one keyword advertisement content from the keyword advertisement content providing server; and

transmitting the received keyword advertisement content to the outside server or to a user computer reproducing the moving picture,

in which the outside server includes the multimedia content service system, which comprises a multimedia content service server transmitting moving picture information of a moving picture selected by the user to the user computer, or a third server, which receives meta information included in moving picture information from the multimedia content service system and transmits the received meta information to the keyword advertisement content providing system,

the keyword advertisement content providing system comprises a meta information-based keyword advertisement providing server and the keyword advertisement content providing server,

the meta information-based keyword advertisement providing server generates at least one keyword advertisement target text by using the meta information obtained from the outside server and transmits the generated keyword advertisement target text to the keyword advertisement content providing server,

the keyword advertisement content providing system obtains at least one keyword advertisement content corresponding to the received keyword advertisement target text and directly transmits the keyword advertisement content to the multimedia content service system or transmits the keyword advertisement content to the multimedia content service system via the third server or a preset server,

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content transmission module for transmitting the keyword advertisement content to an outside server of the keyword advertisement content transmission module, and obtains at least one keyword advertisement content corresponding to the received keyword advertisement target text from the keyword advertisement content DB,

the keyword advertisement content providing system transmits the obtained keyword advertisement content to the outside server, and

the user computer obtains moving picture information from the outside server.

13. A keyword advertisement content providing system providing a keyword advertisement service based on meta information included in multimedia content information, the keyword advertisement content providing system receiving meta information included in moving picture information from at least one outside server and providing at least one keyword advertisement content based on the meta information, the keyword advertisement content providing system comprising:

a meta information-based keyword advertisement providing server for obtaining meta information from the outside server and providing a keyword advertisement based on the meta information; and

a keyword advertisement content providing server for obtaining at least one keyword advertisement content based on the meta information,

the keyword advertisement content providing system receives meta information related to the moving picture from the outside server, obtains at least one keyword advertisement content corresponding to the received meta information, and transmits the keyword advertisement content to the outside server or a user computer reproducing the moving picture in a direct manner or via the third server or a preset server, and

the meta information-based keyword advertisement providing server comprises;

a meta information reception module for receiving text type meta information from the outside server;

a keyword advertisement target text generation module for generating at least one keyword advertisement target text by using the received meta information;

a keyword advertisement content obtainment module for obtaining at least one keyword advertisement content corresponding to the keyword advertisement target text; and

a keyword advertisement content transmission module for transmitting the obtained keyword advertisement content to the outside server,

in which the outside server includes the multimedia content service system comprising a multimedia content service server transmitting moving picture information of a moving picture selected by the user to the user computer or a third server receiving meta information included in moving picture information from the multimedia content service system and transmitting the received meta information to the keyword advertisement content providing system,

the keyword advertisement content providing system comprises the meta information-based keyword advertisement providing server and the keyword advertisement content providing server,

the meta information-based keyword advertisement providing server generates at least one keyword advertisement target text by using the meta information obtained from the outside server and transmits the generated keyword advertisement target text to the keyword advertisement content providing server,

the keyword advertisement content providing server comprises a text obtainment module for receiving a keyword advertisement target text and a keyword advertisement content DB including at least one advertisement content, obtains at least one keyword advertisement content corresponding to the keyword advertisement target text from the keyword advertisement content DB,

the keyword advertisement content providing system transmits the obtained keyword advertisement content to the outside server, and

the user computer obtains moving picture information from the outside server.

14. A method for providing a keyword advertisement service based on meta information included in multimedia content information by a computer program recorded in a recording medium, the computer program being capable of providing a user computer with a keyword advertisement content based on moving picture information transmitted from a user computer, the method comprising:

obtaining text type meta information corresponding to the moving picture from web-page information including moving picture information transmitted to the user computer from a multimedia content service system;

transmitting a keyword advertisement target text generated using the obtained meta information to a keyword advertisement content providing server;

receiving at least one keyword advertisement content from the keyword advertisement content providing server; and

displaying the received keyword advertisement content before or after a reproduction of the moving picture on the user computer during a reproduction of the moving picture,

in which the computer program comprises a meta information obtainment module for obtaining meta information from the moving picture information, a keyword advertisement target text generation module for generating the keyword advertisement target text by using the meta information, a keyword advertisement content obtainment module for obtaining a keyword advertisement content from the keyword advertisement content providing server, and a keyword advertisement display module for displaying a keyword advertisement content obtained by the keyword advertisement content obtainment module on a preset location, which is discriminated from a moving picture area reproducing and displaying the moving picture,

the keyword advertisement display module comprises a keyword advertisement insertion module for inserting the keyword advertisement content to the received web page information, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and obtains at least one keyword advertisement content corresponding to the received keyword advertisement target text from the keyword advertisement content DB, and transmits the obtained keyword advertisement content to the multimedia content service server.

15. A recording medium recording a computer program, which provides a user computer with a keyword advertisement content based on moving picture information transmitted from the user computer, so as to provide a keyword advertisement service based on meta information included in multimedia content information, the recording medium comprising:

a web page information analysis module for analyzing web page information including moving picture information transmitted to the user computer;

a meta information obtainment module for obtaining meta information of the moving picture from the web page information analysis module;

a keyword advertisement target text generation module for generating at least one keyword advertisement target text by using the meta information obtained from the meta information obtainment module;

a keyword advertisement content obtainment module for obtaining at least one keyword advertisement content corresponding to a keyword advertisement target text generated by the keyword advertisement target text generation module from a keyword advertisement content providing server; and

a keyword advertisement display module for displaying a keyword advertisement content obtained by the keyword advertisement content obtainment module on a preset location, which is discriminated from a moving picture area reproducing and displaying the moving picture;

in which the keyword advertisement display module further comprises a keyword advertisement insertion module for inserting the keyword advertisement content to a preset location of the web page,

the web page information analysis module analyzes a web page including the received moving picture information and extracting meta information from the moving picture information,

the keyword advertisement insertion module binds the obtained keyword advertisement content with the web page transmitted to the user computer, corrects the web page so as to arrange the keyword advertisement content on a preset location and generates a corrected web page, and displays the corrected web page on the user computer, and

the keyword advertisement content providing server comprises a keyword advertisement content providing server-side text obtainment module for receiving a text, a keyword advertisement content DB including at least one advertisement content, and a keyword advertisement content providing server-side keyword advertisement content transmission module for transmitting the keyword advertisement content, and obtains at least one keyword advertisement content corresponding to the received keyword advertisement target text from the keyword advertisement content DB and transmits the obtained keyword advertisement content to the multimedia content service server.

16. A method for generating a commercial tag set for a moving picture by a commercial tag set generation system which generates at least one commercial tag set for a moving picture, the method comprising:

(a) obtaining information of the moving picture;

(b) receiving at least one commercial tag candidate corresponding to the moving picture;

(c) inquiring if a keyword advertisement content corresponding to the commercial tag candidate can be provided;

(d) generating a commercial tag set including at least one commercial tag selected among the commercial tag candidates corresponding to the transmittable keyword advertisement content; and

(e) corresponding the commercial tag set to the moving picture information and storing the inputted commercial tag set.

17. A keyword advertisement method using a commercial tag set by a multimedia content service system comprising a multimedia content service server transmitting moving picture information selected by a user, the keyword advertisement method comprising:

transmitting moving picture information to a commercial tag set generation system;

obtaining a commercial tag set corresponding to the moving picture information from the commercial tag set generation system;

corresponding the commercial tag set to the moving picture and storing the commercial tag set;

receiving selection information of a moving picture to be transmitted to the user computer from the user computer;

receiving a keyword advertisement content corresponding to at least one commercial tag included in the commercial tag set related to the moving picture corresponding to the received selection information; and

transmitting the moving picture and the keyword advertisement content to the user computer.

46. A method for information processing by a commercial tag set generation system, which generates at least one commercial tag set corresponding to a digital content, so as to provide a keyword advertisement service based on meta information, the method comprising:

(A) obtaining at least one commercial tag candidate for the digital content;

(B) obtaining commerciality information of the commercial tag candidate;

(C) generating at least one commercial tag set including at least one commercial tag candidate corresponding to received selection information among the commercial tag candidates, for the digital content; and

(D) corresponding the obtained commercial tag set to identification information of the digital content and storing the commercial tag set, or transmitting the commercial tag set to a preset system together with the identification information,

in which the commercial tag set information is information related to a commercial tag set, and the commercial tag set consists of at least one commercial tag belonging to a category of a tag, and the commercial tag guarantees an existence of at least one keyword advertisement content corresponding to the commercial tag in at least one time point between a generation time point of the commercial tag or a calling time point of a keyword advertisement through the keyword advertisement content providing system by using the commercial tag, and

the tag includes at least one text string of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser, and

when the keyword advertisement content providing system receives a text string, the keyword advertisement content providing system inquires of a keyword advertisement content DB about an existence of the keyword advertisement content corresponding to the text string and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores a keyword advertisement content of the advertiser corresponding to a keyword registered by the advertiser.

47. The method as claimed in claim 46, wherein the preset system subject to receiving the commercial tag set in the (D) includes at least one of a content producer system, a content circulator system, a content distributor system, the keyword advertisement content providing system, the user computer, a preset program executed in the user computer, a multimedia content service system, a broadcasting service system providing the user computer with a broadcasting content, a digital publication service system providing the user computer with a digital publication, a media service system providing the user computer with a media service, and a content syndication system involving distribution or transference of a digital content.

48. The method as claimed in claim 46, further comprising, after the (B) and prior to the (C),

transmitting at least one commercial tag candidate including the commerciality information to a computer of a person desiring to generate a commercial tag set by using a commercial tag set generation system;

and

receiving selection information of at least one commercial tag candidate from a computer of a person desiring to generate a commercial tag set by using a commercial tag set generation system.

49. The method as claimed in claim 48, further comprising additionally receiving at least one of rank information, time information, and condition information applied to at least one commercial tag candidate from a computer of a person desiring to generate a commercial tag set by using a commercial tag set generation system.

50. The method as claimed in claim 49, wherein, in the (C), the commercial tag set is generated through corresponding a commercial tag candidate corresponding to the received selection information to the received rank information, time information, and condition information and storing the commercial tag set.

51. The method as claimed in claim 46, wherein, in the (A) of obtaining at least one commercial tag candidate for the digital content, when a text content is included in the digital content, the text context is analyzed, at least one commercial tag candidate is extracted from the analyzed text context, and the extracted commercial tag candidate is obtained.

52. The method as claimed in claim 46, wherein the commercial tag set generation system belongs to one of a content producer system of a producer producing the digital content, a content circulator system of a circulator circulating the digital content, a content distributor system for distributing the digital content to a user computer, a digital content service system providing the user computer with a digital content, the keyword advertisement content providing system, a content syndication system for managing transference of the digital content, the user computer, and a preset program executed in the user computer, and

the commercial tag set generation system is independent of the content producer system, the content circulator system, the content distributor system, the digital content service system, the keyword advertisement content providing system, the content syndication system, the user computer, and the preset program executed in the user computer, and is wired/wirelessly connected with them, and

the digital content service system includes at least one of a multimedia content service system providing the user computer with a multimedia content, a broadcasting service system providing the user computer with a broadcasting content, a digital publication service system providing the user computer with a digital publication, and a media service system providing the user computer with a media service.

53. The method as claimed in claim 46, wherein the commerciality information of the tag includes at least one of, with respect to the tag, 1) a total number of exposures/a total number of calls, 2) an increase/decrease rate of the total number of exposures/calls, 3) a total number of advertisers, 4) an average advertisement unit price, 5) a highest advertisement unit price, 6) a lowest advertisement unit price, 7) an average number of advertisers, 8) an average number of keyword advertisement contents, 9) an increase/decrease rate of the average number of advertisers, and 10) an increase/decrease rate of the average advertisement unit price, and with respect to the keyword advertisement contents corresponding to the tag, 11) a number of exposures, 12) a click generation rate of a keyword advertisement content with respect to exposure, 13) a total number of clicks, 14) a generated advertisement profit, 15) an increase/decrease rate of the number of exposures, 16) an increase/decrease rate of a click generation rate with respect to exposures, 17) an increase/decrease rate of a total number of clicks, 18) an increase/decrease rate of a generated advertisement profit, and at least one preset function value using at least one of the 1) to 18).

54. The method as claimed in claim 46, wherein the commercial tag constituting the commercial tag set is used for the obtaining of a keyword advertisement content, and the keyword advertisement content is exposed on a user computer together with the digital content, and

a method of exposing the digital content with the keyword advertisement content on the user computer comprises at least one of

a first method of transmitting the commercial tag set to the keyword advertisement content providing system in a direct manner or via a third system, obtaining at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and then transmitting the digital content and the obtained keyword advertisement content to the user computer, by at least one of the commercial tag generation system, the content producer system of a producer producing the digital content, the content circulator system of the circulator circulating the digital content, the content distributor system for distributing the digital content to a user computer, the digital content service system providing the user computer with a digital content, the keyword advertisement content providing system, the content syndication system for managing transference of the digital content, the user computer, and the preset program executed in the user computer,a second method of, by at least one of the commercial tag generation system, the content producer system of a producer producing the digital content, the content circulator system of a circulator circulating the digital content, the content distributor system for distributing the digital content to a user computer, the digital content service system providing the user computer with a digital content, the keyword advertisement content providing system, the content syndication system for managing transference of the digital content, the user computer, and a preset program executed in the user computer, transmitting a program having a function of obtaining the commercial tag set and a keyword advertisement content from the keyword advertisement content providing system by using the commercial tag set to the user computer, and by the program, transmitting the received commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the keyword advertisement content on the user computer,a third method of, by at least one of the commercial tag generation system, the content producer system of a producer producing the digital content, the content circulator system of a circulator circulating the digital content, the content distributor system for distributing the digital content to a user computer, the digital content service system providing the user computer with a digital content, the keyword advertisement content providing system, the content syndication system for managing transference of the digital content, the user computer, and a preset program executed in the user computer, transmitting a program having a function of obtaining a keyword advertisement content from the keyword advertisement content providing system by using the commercial tag set and a function of obtaining a commercial tag set corresponding to the digital content to the user computer, and by the program, obtaining the commercial tag set corresponding to the digital content, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, obtaining at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the keyword advertisement content on the user computer, anda fourth method of, by at least one of a commercial tag generation system, the content producer system of a producer producing the digital content, the content circulator system of a circulator circulating the digital content, the content distributor system for distributing the digital content to a user computer, the digital content service system providing the user computer with a digital content, the keyword advertisement content providing system, the content syndication system for managing transference of the digital content, the user computer, and a preset program executed in the user computer, including a program having a function of obtaining a keyword advertisement content from the keyword advertisement content providing system by using the commercial tag set and a function of obtaining a commercial tag set corresponding to the digital content in the digital content and transmitting the program to the user computer, and by the program, obtaining the commercial tag set corresponding to the digital content, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving the commercial tag set from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the keyword advertisement content on the user computer.

55. A method for information processing by a content syndication system which participates in a transference of a digital content by using a wired/wireless network, so as to provide a keyword advertisement service based on meta information by using a commercial tag set, the method comprising:

(A) obtaining request information of at least one commercial tag set information corresponding to at least one digital content information from a preset first system;

(B) obtaining the commercial tag set information corresponding to the digital content information; and

(C) transmitting the commercial tag set information to a preset second system,

in which the commercial tag set information is information related to a commercial tag set, and the commercial tag set consists of at least one commercial tag belonging to a category of a tag, and the commercial tag guarantees an existence of at least one keyword advertisement content corresponding to the commercial tag in at least one time point between a generation time point of the commercial tag or a calling time point of a keyword advertisement through a keyword advertisement content providing system by using the commercial tag, and

the tag includes at least one text string of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser, and

when the keyword advertisement content providing system receives a text string, the keyword advertisement content providing system inquires of a keyword advertisement content DB about an existence of the keyword advertisement content corresponding to the text string and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores a keyword advertisement content of an advertiser corresponding to a keyword registered by the advertiser.

56. The method as claimed in claim 55, wherein the commercial tag set is generated using a commercial tag set generation system, and the commercial tag set generation system provides at least one between existence information of a keyword advertisement content corresponding to the tag and commerciality information of the tag.

57. The method as claimed in claim 55, wherein the digital content information includes at least one of physical digital content data, digital content identification information capable of identifying the physical digital content data, and digital content location information capable of accessing the physical digital content data through a wired/wireless network, and the commercial tag set information includes at least one of physical commercial tag set data, commercial tag set identification information capable of identifying the physical commercial tag set data, and commercial tag set location information capable of accessing the physical commercial tag set data through a wired/wireless network.

58. The method as claimed in claim 55, wherein the first system and the second system include at least one of the digital content service system providing a user computer with a digital content, the content syndication system, the keyword advertisement content providing system, the user computer, and a preset program executed in the user computer, and

the digital content service system includes at least one of the multimedia content service system providing the user computer with a multimedia content, the broadcasting service system providing the user computer with a broadcasting content, a digital publication system providing the user computer with a digital publication, and a media service system providing the user computer with a media service.

59. The method as claimed in claim 55, wherein the content syndication system belongs to one of a content producer system of the producer producing the digital content, the content circulator system of a circulator circulating the digital content, the content distributor system for distributing the digital content to a user computer, the digital content service system providing a user computer with a digital content, the keyword advertisement content providing system, the user computer, and a preset program executed in the user computer,

the content syndication system is independent of the content producer system, the content circulator system, the content distributor system, the digital content service system, the keyword advertisement content providing system, the user computer, and the preset program executed in the user computer and is wired/wirelessly connected with them, and

the digital content service system includes at least one of the multimedia content service system providing the user computer with a multimedia content, the broadcasting service system providing the user computer with a broadcasting content, the digital publication system providing the user computer with a digital publication, and the media service system providing the user computer with a media service.

60. The method as claimed in claim 55, wherein the first system is the content syndication system, the content syndication system binds the digital content information with the obtained commercial tag set information prior to performing the (C), and in the (C) process, the content syndication system transmits the digital content information to the second system together with the commercial tag set information.

61. The method as claimed in claim 60, wherein, in the binding the digital content information with the obtained commercial tag set information, the digital content information including at least one of the physical digital content data, the digital content identification information for identifying the physical digital content data, and the digital content location information for accessing the physical digital content data through a wired/wireless network with the commercial tag set information including at least one of the physical commercial tag set data, the commercial tag set identification information capable of identifying the physical commercial tag set data, and the commercial tag set location information capable of accessing the physical commercial tag set data through a wired/wireless network.

62. The method as claimed in claim 61, wherein the binding of the digital content information with the obtained commercial tag set information includes at least one of a first method of connecting digital content information with the commercial tag set information and storing the connected digital content information and commercial tag set information, a second method of using a same key value for the digital content information and the commercial tag set information so as to connect the digital content information with the commercial tag set information, a third method of using identification information of one between the digital content information and the commercial tag set information serving as a key value for another information so as to connect the digital content information with the commercial tag set information, and a fourth method of calling, by one information between the digital content information and the commercial tag set information, another information, so as to connect the digital content information with the commercial tag set information.

63. The method as claimed in claim 55, wherein the commerciality information of the tag includes at least one of, with respect to the tag, 1) a total number of exposures/a total number of calls, 2) an increase/decrease rate of the total number of exposures/calls, 3) a total number of advertisers, 4) an average advertisement unit price, 5) a highest advertisement unit price, 6) a lowest advertisement unit price, 7) an average number of advertisers, 8) an average number of keyword advertisement contents, 9) an increase/decrease rate of the average number of advertisers, and 10) an increase/decrease rate of the average advertisement unit price, and with respect to the keyword advertisement contents corresponding to the tag, 11) a number of exposures, 12) a click generation rate of a keyword advertisement content with respect to exposure, 13) a total number of clicks, 14) a generated advertisement profit, 15) an increase/decrease rate of the number of exposures, 16) an increase/decrease rate of a click generation rate with respect to exposures, 17) an increase/decrease rate of a total number of clicks, 18) an increase/decrease rate of a generated advertisement profit, and at least one preset function value using at least one of the 1) to 18).

64. The method as claimed in claim 55, wherein the generating the commercial tag set for the digital content by the commercial tag set generation system comprises:

(a1) obtaining at least one commercial tag for the digital content;

(a2) obtaining commerciality information of the commercial tag candidate;

(a3) generating at least one commercial tag set including at least one commercial tag candidate corresponding to the received selection information among the commercial tag candidates for the digital content; and

(a4) corresponding the generated commercial tag set to identification information of the digital content and storing the commercial tag set and identification information, or transmitting the commercial tag set to a preset system together with the identification information.

65. The method as claimed in claim 55, wherein the commercial tag set includes at least one of rank information, time information, and condition information applied to at least one commercial tag constituting the commercial tag set.

66. The method as claimed in claim 55, wherein the commercial tag constituting the commercial tag set is used for the obtaining of a keyword advertisement content, the keyword advertisement content is exposed on a user computer together with the digital content, and

a method of exposing of the digital content and the keyword advertisement content on the user computer comprises;

1) a first method of, by one of the content syndication system, the first system, and the second system, transmitting the commercial tag set to the keyword advertisement content providing system in a direct manner or via a third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and then transmitting the digital content and the received keyword advertisement content to the user computer;

2) a second method of, by one of the content syndication system, the first system, and the second system, transmitting a program having a function of obtaining the commercial tag set and a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system to the user computer, and by the program, transmitting the received commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the keyword advertisement content on the user computer;

3) a third method of, by one of the content syndication system, the first system, and the second system, transmitting a program having a function of obtaining a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system and a function of obtaining a commercial tag set corresponding to the digital content to the user computer, and by the program, obtaining the commercial tag set corresponding to the digital content by the program, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the keyword advertisement content on the user computer; and

4) a fourth method of, by one of the content syndication system, the first system, and the second system, including a program having a function of obtaining a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system and a function of obtaining a commercial tag set corresponding to the digital content in the digital content and transmitting the program to the user computer, and by the program, obtaining the commercial tag set corresponding to the digital content by the program, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the keyword advertisement content on the user computer.

67. A method for providing a keyword advertisement service based on meta information by an exposed keyword management server comprising an exposed keyword advertisement management server, which manages information of at least one commercial tag set and at last one keyword advertisement content exposed on a user computer, the method comprising:

performing at least one of exposing at least one commercial tag set and exposing at least one keyword advertisement content on the user computer;

when the commercial tag set is exposed on the user computer, providing a commercial tag set storage means for storing the commercial tag set exposed on the user computer, and when the keyword advertisement content is exposed on the user computer, providing a keyword advertisement content reservation means for reserving the keyword advertisement content exposed on the user computer and reproducing the reserved keyword advertisement content again upon a request;

performing at least one of receiving selection information of the commercial tag set storage means from the user computer and storing the commercial tag set corresponding to the received selection information, and receiving selection information of the keyword advertisement content reservation means from the user computer and storing the keyword advertisement content corresponding to the received selection information; and

performing at least one of exposing at least one of at least one stored commercial tag set and at least one keyword advertisement content corresponding to the stored commercial tag set on the user computer, and exposing the reserved keyword advertisement content on the user computer,

the commercial tag set is generated by a commercial tag set generation system and consists of at least one commercial tag belonging to a category of a tag, and the commercial tag guarantees an existence of at least one keyword advertisement content corresponding to the commercial tag in at least one time point between a generation time point of the commercial tag or a calling time point of a keyword advertisement through a keyword advertisement content providing system by using the commercial tag, and

the tag includes at least one text string of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser,

the commercial tag set generation system provides at least one of existence of a keyword advertisement content corresponding to the tag and commerciality information of the tag, and

when the keyword advertisement content providing system receives a text string, the keyword advertisement content providing system inquires of a keyword advertisement content DB about an existence of the keyword advertisement content corresponding to the text string and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores a keyword advertisement content of the advertiser corresponding to a keyword registered by the advertiser.

68. The method as claimed in claim 67, wherein the exposed keyword management server performs at least one of:

(1) a first method of performing the steps of claim 67 while the exposed keyword management server is included in a preset system including or using the exposed keyword advertisement management server; and

(2) a second method of transmitting a program having a function of the exposed keyword advertisement management server to the user computer by a preset system including or using the exposed keyword advertisement management server performs, and performing the steps of claim 67 in connection with the system by the program executed in the user computer,

and the system includes one of the multimedia content service system providing the user computer with a multimedia content while being in connected with the keyword advertisement content providing system, the content syndication system managing distribution of the multimedia content while being in connected with the keyword advertisement content providing system, the commercial tag set generation system generating the commercial tag set while being in connected with the keyword advertisement content providing system, and the keyword advertisement content providing system.

70. The method as claimed in claim 67, wherein in the performing of at least one of the exposing at least one of the stored commercial tag set and the keyword advertisement content corresponding to the stored commercial tag set on the user computer and the exposing the reserved keyword advertisement content on the user computer comprises at least one of:

1) a first method of exposing screen information of the multimedia content corresponding to the time of receiving selection information of the storage of the commercial tag set and the reservation of the keyword advertisement content on the user computer, and

2) a second method of arranging the stored commercial tag set, a keyword advertisement content corresponding to the stored commercial tag set, and the reserved keyword advertisement content in order of a time of receiving selection information of the storage of the commercial tag set and the reservation of the keyword advertisement content.

69. The method as claimed in 67, wherein the commercial tag set and the keyword advertisement content are changed in connection with a reproduction time point and a reproduction section of a multimedia content exposed on the user computer, and

in the performing at least one of the storing of the commercial tag set corresponding to the received selection information and the storing of the keyword advertisement content corresponding to the received selection information, the commercial tag set and the keyword advertisement content includes information of the reproduction time point and the reproduction section of the multimedia content corresponding to a time of receiving the selection information, to be stored.

71. A method for information processing by a broadcasting service system including a keyword advertisement content, the broadcasting service system providing a user computer with at least one audio broadcasting content or audio-visual broadcasting content through a wired/wireless network, so as to provide a keyword advertisement service based on meta information, the method comprising:

obtaining at least one commercial tag set corresponding to the broadcasting content, the commercial tag set being generated by the broadcasting service system by using a commercial tag generation system;

corresponding the obtained commercial tag set to a broadcasting content identifier corresponding to the broadcasting content and storing the commercial tag set and broadcasting content identifier; and

exposing the broadcasting content and at least one keyword advertisement content called through a keyword advertisement content providing system in a direct manner or via a third system by using the commercial tag set on the user computer,

wherein the commercial tag set is generated by a commercial tag set generation system, and the commercial tag set consists of at least one commercial tag belonging to a category of a tag, and the commercial tag guarantees an existence of at least one keyword advertisement content corresponding to the commercial tag in at least one time point between a generation time point of the commercial tag or a calling time point of a keyword advertisement through the keyword advertisement content providing system by using the commercial tag, and

the tag includes at least one text string of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser, and

the commercial tag set generation system provides at least one between existence information of a keyword advertisement content corresponding to the commercial tag and commerciality information of the commercial tag,

when the keyword advertisement content providing system receives a text string, the keyword advertisement content providing system inquires of a keyword advertisement content DB about an existence of the keyword advertisement content corresponding to the text string and obtains at least one keyword advertisement content, and

the keyword advertisement content DB stores a keyword advertisement content of the advertiser corresponding to a keyword registered by the advertiser.

72. The method as claimed in claim 71, wherein a broadcasting provided from the broadcasting service system is a real-time broadcasting, a commercial tag set generated by the commercial tag generation system is a real-time commercial tag set generated during a real time broadcasting, and the exposed keyword advertisement content is exposed on the user computer during broadcasting of the real-time broadcasting.

73. The method as claimed in claim 71, wherein the commercial tag set is generated by at least one of:

1) a first method of directly inputting the commercial tag set to the commercial tag generation system by a person operating or managing the broadcasting service system, a person progressing the real-time broadcasting, or an entrusted person of the person operating or managing the broadcasting service system;

2) a second method of analyzing text information included in a continuity included in the broadcasting content and extracting at least one commercial tag by the commercial tag generation system, and receiving a selection of a commercial tag set from a person operating or managing the broadcasting service system, a person progressing the real-time broadcasting, or an entrusted person of the person operating or managing the broadcasting service system; and

3) a third method of recognizing voice information included in the broadcasting content, analyzing text information included in the voice information, and extracting at least one commercial tag by the commercial tag generation system, and receiving a selection of a commercial tag set from a person operating or managing the broadcasting service system, a person progressing the real-time broadcasting, or an entrusted person of the person operating or managing the broadcasting service system.

74. The method as claimed in claim 71, wherein, in the corresponding the obtained commercial tag set to a broadcasting content identifier corresponding to the broadcasting content and the storing the commercial tag set and broadcasting content identifier, time information corresponding to the commercial tag set is included and stored.

75. The method as claimed in claim 71, wherein the commerciality information of the tag includes at least one of, with respect to the tag, 1) a total number of exposures/a total number of calls, 2) an increase/decrease rate of the total number of exposures/calls, 3) a total number of advertisers, 4) an average advertisement unit price, 5) a highest advertisement unit price, 6) a lowest advertisement unit price, 7) an average number of advertisers, 8) an average number of keyword advertisement contents, 9) an increase/decrease rate of the average number of advertisers, and 10) an increase/decrease rate of the average advertisement unit price, and with respect to the keyword advertisement contents corresponding to the tag, 11) a number of exposures, 12) a click generation rate of a keyword advertisement content with respect to exposure, 13) a total number of clicks, 14) a generated advertisement profit, 15) an increase/decrease rate of the number of exposures, 16) an increase/decrease rate of a click generation rate with respect to exposures, 17) an increase/decrease rate of a total number of clicks, 18) an increase/decrease rate of a generated advertisement profit, and at least one preset function value using at least one of the 1) to 18).

76. The method as claimed in claim 71, wherein the exposing of the broadcasting content and the keyword advertisement content on the user computer comprises at least one of:

1) a first method of, by the broadcasting service system, transmitting a program requesting obtainment of a keyword advertisement content in a preset time interval to the user computer;

receiving a transmission request of a keyword advertisement content in a preset time interval through the program executed in the user computer;

transmitting the commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system and receiving at least one keyword advertisement content from a keyword advertisement content providing system in a direct manner or via the third system; and

transmitting the received keyword advertisement content to the user computer;

2) a second method of, by the broadcasting service system, transmitting a program having a function of obtaining the commercial tag set and a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system to the user computer; and

by the program, transmitting the commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer;

3) a third method of by the broadcasting service system, transmitting a program having a function of obtaining a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system and making a request of a commercial tag set corresponding to the broadcasting content to the broadcasting service system in a preset time interval and obtaining the commercial tag set to the user computer; and

by the program, obtaining the commercial tag set corresponding to the broadcasting content;

transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system;

receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer; and

4) a fourth method of by the broadcasting service system, including a program having a function of obtaining a keyword advertisement content from the keyword advertisement content providing system by using the commercial tag set and making a request of a commercial tag set corresponding to the broadcasting content to the broadcasting service system in a preset time interval and obtaining the commercial tag set corresponding to the broadcasting content from the broadcasting service system in the broadcasting content when the broadcasting content is initially transmitted to the user computer and transmitting the program to the user computer; and

by the program, obtaining the commercial tag set corresponding to the broadcasting content;

transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer.

77. The method as claimed in 76, wherein, in the first method, when the broadcasting service is a real-time broadcasting, the broadcasting service system obtains the keyword advertisement content by using a commercial tag set corresponding to the time point of receiving the transmission request of the keyword advertisement content from the user computer, and the commercial tag set corresponding to the time point of receiving the transmission request of the keyword advertisement content is a commercial tag set generated just before a time of receiving the transmission request of the keyword advertisement content,

in the second method, when the broadcasting service is a real-time broadcasting, the commercial tag set is generated before the real-time broadcasting and further includes time zone information used for obtainment of a keyword advertisement content by using the commercial tag set, and the program further has a function capable of selecting a commercial tag set used for obtainment of a keyword advertisement content with reference to information of a current time point of the reproduction of the broadcasting content, and

in one of the third method and the fourth method, when the broadcasting service is a real-time broadcasting, the broadcasting service system transmits a commercial tag set corresponding to the time point of receiving the transmission request of the commercial tag set from the user computer, to the user computer, and the transmitted commercial tag set is a commercial tag set generated just before a time of receiving the transmission request of the commercial tag set.

78. A method for information processing by a media service system, which provides multiple user computers accessing through a wired/wireless network with at least one content and at least one online service, so as to provide a keyword advertisement service based on meta information, the method comprising:

allowing a content manager managing at least one content by using a media service system to use a commercial tag generation system and obtaining at least one commercial tag set corresponding to at least one content managed by the content manager by using the commercial tag generation system from the content manager;

corresponding the obtained commercial tag set to a content identifier corresponding to the content and storing the commercial tag set;

obtaining request information of a content managed by the content manager from at least one user computer;

obtaining the commercial tag set corresponding to a content corresponding to the received request information; and

exposing the content corresponding to the received request information and at least one keyword advertisement content called through a keyword advertisement content providing system in a direct manner or a third system by using the commercial tag set on the user computer, and

the commercial tag set is generated by a commercial tag set generation system and consists of at least one commercial tag belonging to a category of a tag, and

the commercial tag guarantees an existence of at least one keyword advertisement content corresponding to the commercial tag in at least one time point between a generation time point of the commercial tag or a calling time point of the keyword advertisement through a keyword advertisement content providing system by using the commercial tag, and

the tag includes at least one text string of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser, and

the commercial tag set generation system provides at least one between existence information of a keyword advertisement content corresponding to at least one tag and commerciality information of at least one tag, and

when the keyword advertisement content providing system receives a text string, the keyword advertisement content providing system inquires of a keyword advertisement content DB about an existence of the keyword advertisement content corresponding to the text string and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores a keyword advertisement content of an advertiser corresponding to a keyword registered by the advertiser.

79. The method as claimed in claim 78, wherein the media service system provides at least one of a blog service, a community service, a social network service, and one person media service including a one-person broadcasting, and the content manager is a person generating and managing a digital type content consisting of at least one of texts, images, moving pictures, and sounds by using the blog service, a café

service, the community service, the social network service.

80. The method as claimed in claim 78, wherein the tag subjected to the provision of information of the existence of the keyword advertisement content and the commerciality information of the tag is generated by at least one of:

1) a first method of directly inputting the commercial tag by the content manager;

2) a second method of extracting at least one commercial tag for the content by the commercial tag generation system; and

3) a third method of extracting at least one commercial tag for the content by the commercial tag generation system and receiving a selection of the tag from the content manager.

81. The method as claimed in claim 78, wherein when a number of tags are more than one, the commercial tag generation system receives selection information of at least one tag among multiple tags from the content manager.

82. The method as claimed in claim 78, wherein the commerciality information of the tag includes at least one of, with respect to the tag, 1) a total number of exposures/a total number of calls, 2) an increase/decrease rate of the total number of exposures/calls, 3) a total number of advertisers, 4) an average advertisement unit price, 5) a highest advertisement unit price, 6) a lowest advertisement unit price, 7) an average number of advertisers, 8) an average number of keyword advertisement contents, 9) an increase/decrease rate of the average number of advertisers, and 10) an increase/decrease rate of the average advertisement unit price, and with respect to the keyword advertisement contents corresponding to the tag, 11) a number of exposures, 12) a click generation rate of a keyword advertisement content with respect to exposure, 13) a total number of clicks, 14) a generated advertisement profit, 15) an increase/decrease rate of the number of exposures, 16) an increase/decrease rate of a click generation rate with respect to exposures, 17) an increase/decrease rate of a total number of clicks, 18) an increase/decrease rate of a generated advertisement profit, and at least one preset function value using at least one of the 1) to 18).

83. The method as claimed in claim 78, wherein the content is a content including at least one of a sound and a moving picture requiring a time for a reproduction of a content, and the commercial tag corresponding to a content requiring a time for a reproduction is a time dependent commercial tag additionally including at least one time information.

84. The method as claimed in claim 78, wherein the exposing of the keyword advertisement content on the user computer comprises at least one of:

1) a first method of, by the media service system, transmitting the commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and transmitting the content and the received keyword advertisement content to the user computer;

2) a second method of, by the media service system, transmitting a program having a function of obtaining the commercial tag set and a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system to the user computer, and by the program, transmitting the received commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer; and

3) a third method of, by the media service system, transmitting a program having a function of obtaining a keyword advertisement content from the keyword advertisement content providing system by using the commercial tag set and a function of obtaining a commercial tag set corresponding to the content to the user computer, and by the program, obtaining the commercial tag set corresponding to the content, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer.

85. A method for information processing by a digital publication service system, which directly or indirectly provides a user computer with at least one digital publication content through a wired/wireless network, so as to provide a keyword advertisement service based on meta information, the method comprising:

obtaining at least one commercial tag set corresponding to the digital publication content, the commercial tag set being generated by the digital publication service system using the commercial tag generation system;

corresponding the obtained commercial tag set to a digital publication content identifier corresponding to the digital publication content and storing the commercial tag set and digital publication content identifier; and

exposing the digital publication content and at least one keyword advertisement content called through a keyword advertisement content providing system in a direct manner or via a third system on the user computer by using the commercial tag set,

the commercial tag set is generated by a commercial tag set generation system and consists of at least one commercial tag belonging to a category of a tag, and the commercial tag guarantees an existence of at least one keyword advertisement content corresponding to the commercial tag in at least one time point between a generation time point of the commercial tag or a calling time point of the keyword advertisement through a keyword advertisement content providing system by using the commercial tag,

the tag includes at least one text string of a product name, a service name, a proper noun, and a keyword registered in the keyword advertisement content providing system by an advertiser,

the commercial tag set generation system provides at least one between existence information of a keyword advertisement content corresponding to at least one tag and commerciality information of at least one tag,

when the keyword advertisement content providing system receives a text string, the keyword advertisement content providing system inquires of a keyword advertisement content DB about an existence of the keyword advertisement content corresponding to the text string and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores a keyword advertisement content of the advertiser corresponding to a keyword registered by the advertiser

86. The method as claimed in claim 85, wherein the digital publication service system provides at least one of a news publication service for publishing an on-line news, an article publication service for publishing an on-line article, an electronic book publication service for publishing an on-line digital type book or magazine, and a document publication service for publishing an on-line digital type document file, and the digital publication content consists of at least one of digital type texts, images, moving pictures, and sounds.

87. The method as claimed in claim 86, wherein when the digital publication service system provides the electronic book publication service, the electronic book publication consists of at least two partial electronic book publications and the commercial tag set is generated and stored in accordance with the partial electronic book publication constituting the electronic book publication, and at least two partial electronic book publications belong to any one of a type including a commercial tag set corresponding to the partial electronic book publication and a type not including a commercial tag set corresponding to the partial electronic book publication.

88. The method as claimed in claim 86, wherein when the digital publication service system provides the news publication service, the news publication consists of at least two unit news publications and the commercial tag set is generated and stored in accordance with a unit news publication constituting the news publication, and at least two unit news publications belong to any one of a type including a commercial tag set corresponding to the unit news publication and a type not including a commercial tag set corresponding to the unit news publication, and

when the digital publication service system provides the article publication service, the article publication consists of at least two unit article publications and the commercial tag set is generated and stored in accordance with a unit article publication constituting the article publication, and at least two unit article publications belong to any one of a type including a commercial tag set corresponding to the unit article publication and a type not including a commercial tag set corresponding to the unit article publication, and

when the digital publication service system provides the document publication service, the document publication consists of at least two document pages and the commercial tag set is generated and stored in accordance with a document page constituting the document publication, and at least two document pages belong to any one of a type including a commercial tag set corresponding to the document page and a type not including a commercial tag set corresponding to the document page.

89. The method as claimed in claim 85, wherein the tag subjected to the provision of at least one of information of the existence of the keyword advertisement content and the commerciality information of the tag is generated by at least one of:

1) a first method of directly inputting the commercial tag by a person operating or managing the digital publication service system or generating the digital publication content;

2) a second method of analyzing text information included in the digital publication content and extracting at least one commercial tag for the digital publication content by the commercial tag generation system; and

3) a third method of analyzing the digital publication content and extracting at least one commercial tag for the digital publication content by the commercial tag generation system, and receiving a selection of the tag from a person operating or managing the digital publication service system or generating the digital publication content.

90. The method as claimed in claim 85, wherein the commerciality information of the tag includes at least one of, with respect to the tag, 1) a total number of exposures/a total number of calls, 2) an increase/decrease rate of the total number of exposures/calls, 3) a total number of advertisers, 4) an average advertisement unit price, 5) a highest advertisement unit price, 6) a lowest advertisement unit price, 7) an average number of advertisers, 8) an average number of keyword advertisement contents, 9) an increase/decrease rate of the average number of advertisers, and 10) an increase/decrease rate of the average advertisement unit price, and with respect to the keyword advertisement contents corresponding to the tag, 11) a number of exposures, 12) a click generation rate of a keyword advertisement content with respect to exposure, 13) a total number of clicks, 14) a generated advertisement profit, 15) an increase/decrease rate of the number of exposures, 16) an increase/decrease rate of a click generation rate with respect to exposures, 17) an increase/decrease rate of a total number of clicks, 18) an increase/decrease rate of a generated advertisement profit, and at least one preset function value using at least one of the 1) to 18).

91. The method as claimed in claim 85, wherein the digital publication content is a content including at least one of a sound and a moving picture requiring a time point for a reproduction of a content, and the commercial tag corresponding to a content requiring a time point for a reproduction is a time dependent commercial tag additionally including at least one time information.

92. The method as claimed in claim 85, wherein the exposing the digital publication content and the keyword advertisement content on the user computer comprises at least one of:

1) a first method of, by the digital publication service system, transmitting the commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and transmitting the digital publication content and the received keyword advertisement content to the user computer;

2) a second method of by the digital publication service system, transmitting a program having a function of obtaining the commercial tag set and a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system to the user computer, and by the program, transmitting the received commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer;

3) a third method of, by the digital publication service system, transmitting a program having a function of obtaining a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system and a function of a commercial tag set corresponding to the digital publication content to the user computer, and by the program, obtaining the commercial tag set corresponding to the digital publication content, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer; and

4) a fourth method of, by the digital publication service system, including a program having a function of obtaining a keyword advertisement content by using the commercial tag set from the keyword advertisement content providing system and a function of obtaining a commercial tag set corresponding to the digital publication content in the digital publication content and transmitting the program to the user computer, and by the program, obtaining the commercial tag set corresponding to the broadcasting content, transmitting the obtained commercial tag set to the keyword advertisement content providing system in a direct manner or via the third system, receiving at least one keyword advertisement content from the keyword advertisement content providing system in a direct manner or via the third system, and exposing the received keyword advertisement content on the user computer.

93. A system for providing a keyword advertisement service based on meta information, comprising:

a multimedia content ID DB unit including multimedia content identifier information capable of identifying the multimedia content;

a commercial tag DB unit including commercial tag set identifier information capable of identifying the commercial tag set; and

a content syndication control unit comprising at least one of a commercial tag set obtainment module for obtaining the commercial tag set corresponding to the multimedia content, a commercial tag set binding module for corresponding the obtained commercial tag set to the multimedia content, a commercial tag set providing module for providing a requestor of the commercial tag set with information on the commercial tag set, and a commercial tag set call module for calling a commercial tag set by using the multimedia content identifier information,

in which at least one commercial tag constituting the commercial tag set is a text type tag transmitted to a keyword advertisement content providing system and used for obtainment of at least one keyword advertisement content from the keyword advertisement content providing system, and

when the keyword advertisement content providing system receives the commercial tag, the keyword advertisement content providing system inquires of a keyword advertisement content DB about the commercial tag and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores at least one keyword advertisement content corresponding to a text-type commercial tag of at least one advertiser.

94. A method for providing a keyword advertisement service based on meta information by a content syndication system, which participates in transferring at least one multimedia content to a user computer in a direct manner or via a third system through a wired/wireless network on a network, the method comprising:

(A) obtaining multimedia content identifier information capable of identifying the multimedia content;

(B) obtaining at least one of the commercial tag set corresponding to the multimedia content and commercial tag set identifier information capable of identifying the commercial tag set;

(C) corresponding the multimedia content identifier information to at least one of the commercial tag set and the commercial tag set identifier information and storing;

(D) obtaining multimedia content identifier information capable of identifying the multimedia content from at least one of the user computer and a third computer; and

(E) obtaining at least one of the commercial tag set and the commercial tag set identifier information corresponding to the multimedia content identifier information stored in the (C) by using the multimedia content identifier information obtained from at least one of the user computer and the third computer in the (D),

in which at least one commercial tag constituting the commercial tag set is a text type tag transmitted to a keyword advertisement content providing system and used for obtainment of at least one keyword advertisement content from the keyword advertisement content providing system, and

when the keyword advertisement content providing system receives the commercial tag, the keyword advertisement content providing system inquires of a keyword advertisement content DB about the commercial tag and obtains at least one keyword advertisement content, and the keyword advertisement content DB stores at least one keyword advertisement content corresponding to the text type commercial tag of at least one advertiser.