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Systems and Methods for Generating Data from Mobile Applications and Dynamically Delivering Advertising Based on Generated Data

  • US 20110238496A1
  • Filed: 02/22/2011
  • Published: 09/29/2011
  • Est. Priority Date: 02/23/2010
  • Status: Abandoned Application
First Claim
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1. A computer readable medium for storing a plurality of programmatic instructions which, when executed by a processor, perform the following functions:

  • a. Transmit, from a server, a portion of said programmatic instructions to a user in response to said user'"'"'s request to access said portion of said programmatic instructions;

    b. Communicate with at least one application developed by said user, wherein said communication occurs between the at least one application and the transmitted portion of said programmatic instructions and wherein the at least one application and portion of programmatic instructions are adapted to concurrently execute on a mobile device; and

    c. Based on said communication, collect data, wherein said data comprises at least one of device identification data, application identification data, application usage data, advertisement display data, advertisement response data, or feedback data and wherein at least a portion of said data is caused to be transmitted by the portion of programmatic instructions executing on the mobile device to the server or another server.

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