Systems and Methods for Generating Data from Mobile Applications and Dynamically Delivering Advertising Based on Generated Data

• US 20110238496A1
• Filed: 02/22/2011
• Published: 09/29/2011
• Est. Priority Date: 02/23/2010
• Status: Abandoned Application

• Current Assignee: Axonix Ltd. (Telefonaktiebolaget LM Ericsson)
• Original Assignee: Axonix Ltd. (Telefonaktiebolaget LM Ericsson)
• Inventors: Verma, Sunil, Rai, Sumit, Gilliland, Allen, Subramanian, Krishna, Liang, Jonathan Wen-Jay, Gurbuxani, Vishal
• Application Number:
  US13/032,597
• Publication Number:
  US 20110238496A1
• Time in Patent Office: Days
• US Class Current: 705/14.49
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

The present invention provides a platform for mobile application developers to optimize their applications based on usage data and user feedback. It also allows advertisement providers to deliver targeted advertisements through applications, on the basis of application usage data. The platform further allows application developers to obtain advertisements that provide the best revenue and are optimized for the application type and bandwidth.

Claims

1. A computer readable medium for storing a plurality of programmatic instructions which, when executed by a processor, perform the following functions:

a. Transmit, from a server, a portion of said programmatic instructions to a user in response to said user'"'"'s request to access said portion of said programmatic instructions;

b. Communicate with at least one application developed by said user, wherein said communication occurs between the at least one application and the transmitted portion of said programmatic instructions and wherein the at least one application and portion of programmatic instructions are adapted to concurrently execute on a mobile device; and

c. Based on said communication, collect data, wherein said data comprises at least one of device identification data, application identification data, application usage data, advertisement display data, advertisement response data, or feedback data and wherein at least a portion of said data is caused to be transmitted by the portion of programmatic instructions executing on the mobile device to the server or another server.

2. The computer readable medium of claim 1 wherein the programmatic instructions are adapted to receive said data and use said data to identify, select, or transmit an advertisement to the mobile device.

3. The computer readable medium of claim 2 wherein said programmatic instructions dynamically select said advertisement based on said data and transmit said advertisement to said mobile device for display during execution of said application.

4. The computer readable medium of claim 3 wherein said advertisement is selected from a plurality of advertisements from more than one advertising network.

5. The computer readable medium of claim 3 wherein said dynamic selection is based on matching attributes of the application to attributes of the advertisement wherein said attributes comprise at least one of audience profile, type of application, or cost of application.

6. The computer readable medium of claim 3 wherein said dynamic selection is adapted to select the advertisement that would generate a highest amount of payment to said user.

7. The computer readable medium of claim 3 wherein said dynamic selection is adapted to select the advertisement based on a number of times the advertisement has already been displayed during execution of said application and a maximum number of times the advertisement is permitted to be displayed during execution of said application.

8. The computer readable medium of claim 1 wherein said data is transmitted to the server or another server in encrypted form using Extensive Markup Language.

9. The computer readable medium of claim 1 wherein said data is only transmitted to the server or another server when a Wi-Fi connection is available to said mobile device.

10. The computer readable medium of claim 1 wherein said data is only transmitted to the server or another server when a wireless connection is available to said mobile device and when the processor usage of the mobile device is below 30%.

11. The computer readable medium of claim 1 wherein said data is scheduled to be transmitted to said server based upon contents of said data, wherein said data comprises at least one of mobile device type, network latency, connection type, or application type.

12. The computer readable medium of claim 1 wherein said portion of programmatic instructions comprises a payload routine, wherein said payload routine determines an optimal amount of data for transmission.

13. The computer readable medium of claim 1 wherein said portion of programmatic instructions comprises a payload transmitter routine, wherein said payload transmitter routine transmits data to the server in response to a request from said user.

14. The computer readable medium of claim 1 wherein said portion of programmatic instructions comprises a payload creator routine, wherein said payload creator routine removes non-dynamic information from data and causes only dynamically changing data to be sent to the server.

15. The computer readable medium of claim 14 wherein said non-dynamic information includes at least one of a type of mobile device, model of the mobile device, device identifier of the mobile device, or connection type with the mobile device.

16. The computer readable medium of claim 1 wherein said application usage data comprises at least one of level, class, event, description, location of the mobile device, date of use, time of use, amount of time the application is used, or demographics of a user of the application.

17. The computer readable medium of claim 16 wherein the event data comprises at least one of when a user of the mobile device accesses data, when the user of the mobile device accesses a network, when the user of the mobile device touches the mobile device, or when the user of the mobile device activates an accelerometer in the mobile device.

18. The computer readable medium of claim 1 wherein said portion of programmatic instructions comprises a common method, an application method, an events method, and a feedback method.

19. The computer readable medium of claim 18 wherein said common method provides common data to the application method, events method, or feedback method, wherein said common data comprises at least one of mobile device location data, date data, time data, phone type data, network connection type, or session data.

20. The computer readable medium of claim 18 wherein said events method monitors for an occurrence of predefined events in said application, wherein said predefined events comprise at least one of an instance of a mobile device user touching a screen of the mobile device, an instance of the mobile device user tapping the screen of the mobile device, an instance of the mobile device user tilting the screen of the mobile device, an instance of the mobile device user moving the screen of the mobile device horizontally, an instance of the mobile device user moving the screen of the mobile device vertically, or an instance of the mobile device user inputting data into the mobile device.

21. The computer readable medium of claim 20 wherein at least one of the mobile device location, the mobile device network connection, or timestamp is associated with a monitored occurrence of a predefined event.

22. The computer readable medium of claim 18 wherein said feedback method obtains an evaluation from a user of said application and wherein said evaluation comprises at least one of ratings, recommend to a friend, or comments.

23. The computer readable medium of claim 18 wherein said feedback method generates an alert based on events logged by said application and wherein said alert is transmitted to said server and causes said server to transmit an alert email to said user.

24. A method for dynamically selecting and transmitting advertisements from a server to a mobile device for execution on the mobile device comprising:

a. Registering an application developer;

b. Receiving a request from the application developer to access a plurality of routines;

c. Transmitting said plurality of routines to the application developer, wherein said routines are adapted to communicate with at least one application developed by the application developer and wherein the at least one application and transmitted routines are adapted to concurrently execute on a mobile device;

d. Receiving data caused to be transmitted from the mobile device by said plurality of routines, wherein a portion of said data is collected by the routines communicating with the application during execution of the application and wherein said data comprises at least one of device identification data, application identification data, application usage data, advertisement display data, advertisement response data, or feedback data; and

e. Using said data to identify, select, and transmit an advertisement to the mobile device for display during execution of said application, wherein said the advertisement is dynamically selected based on said data.

25. The method of claim 24 wherein said advertisement is selected from a plurality of advertisements from more than one advertising network.

26. The method of claim 24 wherein said selection is based on matching attributes of the application to attributes of the advertisement wherein said attributes comprise at least one of audience profile, type of application, or cost of application.

27. The method of claim 24 wherein said selection selects the advertisement that would generate a highest amount of payment to said application developer.

28. The method of claim 24 wherein said selection selects the advertisement based on a number of times the advertisement has already been displayed during execution of said application and a maximum number of times the advertisement is permitted to be displayed during execution of said application.

29. The method of claim 24 wherein said data is only transmitted to the server when a wireless connection is available to said mobile device and when the processor usage of the mobile device is below 30%.

30. The method of claim 24 wherein the routines comprise an events method and wherein said events method monitors for an occurrence of predefined events in said application, wherein said predefined events comprise at least one of an instance of a mobile device user touching a screen of the mobile device, an instance of the mobile device user tapping the screen of the mobile device, an instance of the mobile device user tilting the screen of the mobile device, an instance of the mobile device user moving the screen of the mobile device horizontally, an instance of the mobile device user moving the screen of the mobile device vertically, or an instance of the mobile device user inputting data into the mobile device.