System and method for personalized dynamic web content based on photographic data

• US 20110238503A1
• Filed: 03/24/2010
• Published: 09/29/2011
• Est. Priority Date: 03/24/2010
• Status: Active Grant

• Current Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Original Assignee: Disney Enterprises Incorporated (The Walt Disney Company)
• Inventors: Naini, Roya
• Granted Patent: US 9,123,061 B2
• Time in Patent Office: Days
• US Class Current: 705/14.66
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

There is provided a system and method for providing personalized dynamic online content based on photographic data. There is provided a method comprising receiving photographic data of a user, determining user preferences by analyzing the photographic data, generating personalized dynamic online content using the user preferences and a profile associated with the user, and providing the personalized dynamic online content for output on a display of the user. In particular, the photographic data may be analyzed to identify creative properties, such as favored brands and characters. Through the immediate user preference feedback provided by the photographic content, a higher degree of optimal targeted content can be provided to the user without requiring conventional burdensome procedures such as manually completed user surveys or lengthy periods of behavioral monitoring.

Claims

1. A method of providing personalized dynamic online content based on photographic data, the method comprising:

receiving photographic data of a user;

determining user preferences by analyzing the photographic data;

generating the personalized dynamic online content using the user preferences and a profile associated with the user; and

providing the personalized dynamic online content for output on a display of the user.

2. The method of claim 1, wherein photographic data include an image obtained from a video stream.

3. The method of claim 1, wherein the determining of the user preferences further includes analyzing metadata of the photographic data.

4. The method of claim 3, wherein the metadata includes a location associated with the photographic data.

5. The method of claim 3, wherein the metadata includes a timestamp associated with the photographic data.

6. The method of claim 1, wherein the determining of the user preferences includes analyzing the photographic data to recognize a creative property.

7. The method of claim 1, wherein the determining of the user preferences includes analyzing physical features of the user within the photographic data.

8. The method of claim 1, wherein the determining of the user preferences includes analyzing a surrounding environment of the user within the photographic data.

9. The method of claim 1, wherein the generating of the personalized dynamic online content includes a website having a layout and design related to the user preferences.

10. The method of claim 1, wherein the generating of the personalized dynamic online content includes advertising content related to the user preferences.

11. A server for providing personalized dynamic online content based on photographic data, the server comprising:

a processor configured to;

receive photographic data of a user;

determine user preferences by analyzing the photographic data;

generate the personalized dynamic online content using the user preferences and a profile associated with the user; and

provide the personalized dynamic online content for output on a display of the user.

12. The server of claim 11, wherein photographic data include an image obtained from a video stream.

13. The server of claim 11, wherein the processor is further configured to determine the user preferences by analyzing metadata of the photographic data.

14. The server of claim 13, wherein the metadata includes a location associated with the photographic data.

15. The server of claim 13, wherein the metadata includes a timestamp associated with the photographic data.

16. The server of claim 11, wherein the processor is further configured to determine the user preferences by analyzing the photographic data to recognize a creative property.

17. The server of claim 11, wherein the processor is further configured to determine the user preferences by analyzing physical features of the user within the photographic data.

18. The server of claim 11, wherein the processor is further configured to determine the user preferences by analyzing a surrounding environment of the user within the photographic data.

19. The server of claim 11, wherein the processor is further configured to generate the personalized dynamic online content by including a website having a layout and design related to the user preferences.

20. The server of claim 11, wherein the processor is further configured to generate the personalized dynamic online content by including advertising content related to the user preferences.