Methods for Transmitting Multimedia Files and Advertisements
First Claim
1. A method comprising transmitting in a streaming session from a server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising a first advertising-sponsored content portion and an associated first obligatory advertising portion, the first streaming data having a play sequence with the first obligatory advertising portion designated to precede the first advertising-sponsored content portion, upon the server detecting that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the device a message with data storage medium control information for the purpose of inhibiting the first advertising-sponsored content portion stored in the data storage medium from being played by the multimedia player.
4 Assignments
0 Petitions
Accused Products
Abstract
In one implementation a method of transmitting a file having an advertising portion and a requested portion different from the advertising portion is provided. The method includes receiving a request to transmit the file, via a streaming protocol allowing non-sequential access, transmitting the advertising portion of the file, receiving a request to transmit a portion of the requested portion of the file prior to completing transmitting the advertising portion of the file, completing the transmission of the advertising portion of the file, and transmitting the requested portion of the file. In another implementation a method of transmitting streaming data from a server to the data storage medium of a device having a multimedia player is provided. The streaming data having at least one advertising-sponsored content portion and at least one associated obligatory advertising portion. Upon the server determining that the playing of all or part of the obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the multimedia player or device a message with data storage medium control information for the purpose of inhibiting the advertising-sponsored content portion stored in the data storage medium from being played by multimedia player.
-
Citations
58 Claims
- 1. A method comprising transmitting in a streaming session from a server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising a first advertising-sponsored content portion and an associated first obligatory advertising portion, the first streaming data having a play sequence with the first obligatory advertising portion designated to precede the first advertising-sponsored content portion, upon the server detecting that the playing of all or part of the first obligatory advertising portion is attempting to be avoided by the multimedia player, the server sends to the device a message with data storage medium control information for the purpose of inhibiting the first advertising-sponsored content portion stored in the data storage medium from being played by the multimedia player.
- 18. A method comprising transmitting in a streaming session from a server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising a first advertising-sponsored content portion and an associated first obligatory advertising portion, the first streaming data having a play sequence with the first obligatory advertising portion designated to precede the first advertising-sponsored content portion when played by the multimedia player, the first obligatory advertising portion having a start time T1 and the first advertising-sponsored content portion having a start time T2, start time T1 and start time T2 each having an association with a normal play time of the obligatory advertising portion and advertising-sponsored content portion, respectively, when played by the multimedia player, the server maintaining a time variable that changes in response to multimedia player navigation messages received in the server so that the time variable maintains a known relationship with start time T1 and start time T2, the server maintaining a record derived from the time variable that comprises a value associated with the most advanced normal play time moment of the first streaming data by the multimedia player during the streaming session.
-
35. A method comprising:
-
transmitting from a first server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising an advertising-sponsored content portion, transmitting from a second server second streaming data to the data storage medium, the second streaming data comprising an obligatory advertising portion associated with the advertising-sponsored content portion, the first server and/or second server communicating with the device using a communications protocol that enables the first server and/or the second server to regulate, at least in part, the accessibility of at least part of the data storage medium by the multimedia player; and upon detecting in the first server or the second server that the playing of all or part of the obligatory advertising portion is attempting to be avoided by the multimedia player, the first server or second server inhibits the advertising-sponsored content portion stored in the local memory from being played by the multimedia player. - View Dependent Claims (36, 37, 38, 39, 40)
-
-
41. A method comprising transmitting streaming data to a data storage medium of a device having a multimedia player, the streaming data comprising an advertising-sponsored content portion and an associated obligatory advertising portion, the obligatory advertising portion being first transmitted to the data storage medium;
- and upon determining that the obligatory advertising portion has been played in the multimedia player, transmitting the advertising-sponsored content portion to the data storage medium.
- View Dependent Claims (42, 43, 44)
-
45. A method comprising transmitting streaming data to a data storage medium of a device having a multimedia player, the streaming data comprising an advertising-sponsored content portion and an associated obligatory advertising portion, the obligatory advertising portion being first transmitted to the data storage medium;
- and upon determining that the obligatory advertising portion has been played in the multimedia player, transmitting the advertising-sponsored content portion to the data storage medium upon receiving a play request from the multimedia player.
- View Dependent Claims (46, 47)
-
48. A method comprising transmitting from a first server first streaming data to a data storage medium of a device having a multimedia player, the first streaming data comprising an obligatory advertising portion;
- and upon determining that the obligatory advertising portion has been played in the multimedia player, transmitting from a second server second streaming data comprising an advertising-sponsored content portion to the data storage medium upon the second server receiving a play request from the multimedia player.
- View Dependent Claims (49, 50)
- 51. A method comprising transmitting streaming data to a data storage medium of a device having a multimedia player, the streaming data comprising an advertising-sponsored content portion and an associated obligatory advertising portion, the obligatory advertising portion being transmitted to the data storage medium at a first transmission rate and the advertising-sponsored content portion being transmitted to the data storage medium at a second transmission rate slower than the first transmission rate at least prior to all, or substantially all, of the obligatory advertising portion is played by the multimedia player.
Specification