System of Online Trading Through Intermediary Platform and Methods Thereof

• US 20110238570A1
• Filed: 11/19/2009
• Published: 09/29/2011
• Est. Priority Date: 12/15/2008
• Status: Abandoned Application

• Current Assignee: Alibaba Group Holding Ltd.
• Original Assignee: Alibaba Group Holding Ltd.
• Inventors: Li, Shanfa, Kong, Xufang
• Application Number:
  US12/863,647
• Publication Number:
  US 20110238570A1
• Time in Patent Office: Days
• US Class Current: 705/40
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

System and methods of conducting an online transaction through an intermediary platform are provided. In one aspect, a system of conducting online transactions comprises an intermediary platform that includes an intermediary platform server and an intermediary platform database. The intermediary platform server includes a synchronous processing unit that receives information of a product from a merchant selling the product causes the information of the product of the merchant to be displayed at a predetermined linked position in a user interface. The intermediary platform server also includes a transaction request processing unit that receives a transaction request to purchase the product from a user, sends the transaction request to the merchant, and receives a transaction result from the merchant. The intermediary platform server further includes an interaction unit that establishes communications with the merchant and the user. The intermediary platform database includes a merchant information storage unit that stores contact information of the merchant and a correlation between the information of the product of the merchant and the merchant. The intermediary platform database also includes a transaction information storage unit that stores information of a transaction, which includes one or more of merchant information, user information, product information, transaction result information of the transaction, or a combination thereof.

Claims

1. A system of conducting online transactions, the system comprising:

an intermediary platform that includes an intermediary platform server and an intermediary platform database,

wherein the intermediary platform server comprises;

a synchronous processing unit configured to receive information of a product from a merchant selling the product, and cause the information of the product of the merchant to be displayed at a predetermined linked position in a user interface;

a transaction request processing unit configured to receive a transaction request to purchase the product from a user, send the transaction request to the merchant, and receive a transaction result from the merchant; and

an interaction unit configured to establish communications with the merchant and the user, and

wherein the intermediary platform database comprises;

a merchant information storage unit configured to store contact information of the merchant and a correlation between the information of the product of the merchant and the merchant; and

a transaction information storage unit configured to store information of a transaction, the information of the transaction including one or more of merchant information, user information, product information, transaction result information of the transaction, or a combination thereof.

2. The system of claim 1, wherein the intermediary platform server further comprises:

a payment platform processing unit coupled to the transaction request processing unit, the payment platform processing unit configured to send the transaction request to a payment platform and receive a payment feedback from the payment platform.

3. The system of claim 1, wherein the intermediary platform server further comprises:

a registered payment platform user processing unit configured to receive a login request from a second user for logging onto the intermediary platform, the login request including a username registered in a payment platform, the registered payment platform user processing unit further configured to send the login request to the payment platform and permit the second user to log onto the intermediary platform in response to successful verification of the second user by the payment platform.

4. The system of claim 1 further comprising:

a payment platform that includes a payment platform server and a payment platform database,

wherein the payment platform server comprises;

a user processing unit configured to receive a user identity request including at least one of a user registration or a user login, and

wherein the payment platform database comprises;

a user information storage unit configured to store correlations among a plurality of user characteristics with a plurality of users, the user characteristics correlated with a respective user including a username, a password, user identity information, a user address, and a payment account of the respective user.

5. The system of claim 4, wherein the payment platform server further comprises:

an intermediary platform transaction request processing unit configured to receive the transaction request from the intermediary platform, the intermediary platform transaction request processing unit further configured to recognize the transaction request to be the same as a separate transaction request received from the merchant based on a serial trading number and send the transaction result to the intermediary platform.

6. The system of claim 4, wherein the payment platform server further comprises:

a profit-sharing unit configured to perform profit-sharing operations with the intermediary platform according to a predetermined profit-sharing setting.

7. A system of conducting online transactions, the system comprising:

an intermediary platform that includes an intermediary platform server and an intermediary platform database,

wherein the intermediary platform server comprises;

a synchronous processing unit configured to receive information of a product from a merchant selling the product, and cause the information of the product to be displayed at a predetermined linked position in a user interface;

a transaction request processing unit configured to receive a transaction request to purchase the product from a user and generate a purchase order in response to receiving the transaction request;

a payment platform processing unit configured to send the purchase order to a payment platform and receive a payment result from the payment platform;

a merchant processing unit coupled to the payment platform processing unit, the merchant processing unit configured to send a transaction message of successful payment to the merchant; and

an interaction unit configured to establish communications with the merchant and the user, and

wherein the intermediary platform database comprises;

a merchant information storage unit configured to store contact information of the merchant and a correlation between the information of the product and the merchant; and

a transaction information storage unit configured to store information of a transaction, the information of the transaction including one or more of merchant information, user information, product information, transaction result information of the transaction, or a combination thereof.

8. The system of claim 7, wherein the intermediary platform server further comprises:

a registered payment platform user processing unit configured to receive a login request from a second user for logging onto the intermediary platform, the login request including a username registered in a payment platform, the registered payment platform user processing unit further configured to send the login request to the payment platform and permit the second user to log onto the intermediary platform in response to successful verification of the second user by the payment platform.

9. The system of claim 7 further comprising:

a payment platform that includes a payment platform server and a payment platform database,

wherein the payment platform server comprises;

a user processing unit configured to receive a user identity request including at least one of a user registration or a user login, and

wherein the payment platform database comprises;

a user information storage unit configured to store correlations among a plurality of user characteristics with a plurality of users, the user characteristics correlated with a respective user including a username, a password, user identity information, a user address, and a payment account of the respective user.

10. The system of claim 9, wherein the payment platform server further comprises:

a profit-sharing unit configured to perform profit-sharing operations with the intermediary platform according to a predetermined profit-sharing setting.

11. A method of conducting an online transaction through an intermediary platform, the method comprising:

receiving product information of a product from a merchant selling the product;

causing the product information to be displayed at a predetermined position in a user interface;

receiving a transaction request to purchase the product from a user;

sending information related to the transaction request to the merchant;

receiving a payment result from a payment platform indicative of a payment by the user to purchase the product;

receiving a login request from the user, the login request including a username of the user that is registered with the payment platform;

sending the login request to the payment platform; and

permitting the user to login in response to successful verification of the user by the payment platform.

12. The method of claim 11 further comprising:

sending the username of the user that is registered with the payment platform to the merchant.

13. The method of claim 11 further comprising:

sending the transaction request to the merchant, the transaction request including a serial trading number.

14. The method of claim 11 further comprising:

sending the transaction request to the payment platform, the transaction request including a serial trading number.

15. The method of claim 14 further comprising:

receiving a payment result from the payment platform in response to the payment platform determining the payment platform verifying the transaction request based on the serial trading number.

16. The method of claim 11 further comprising:

receiving a profit-sharing result from the payment platform upon the payment platform performing profit-sharing operations based on a predetermined profit-sharing setting.

17. A method of conducting an online transaction through an intermediary platform, the method comprising:

establishing a communication link between the intermediary platform and a merchant;

receiving product information of a product from the merchant;

causing the product information to be displayed at a predetermined position in a user interface;

synchronizing the displayed product information with updates to the product information from the merchant;

receiving a transaction request to purchase the product from a user;

creating a purchase order using information related to the transaction request;

receiving a payment result indicative of a successful payment by the user from a payment platform in response to the payment platform receiving a payment from the user; and

sending to the merchant a transaction message indicative of the successful payment by the user.

18. The method of claim 17 further comprising:

sending the transaction request to at least one of the merchant or the payment platform, the transaction request including a serial trading number.

19. The method of claim 17 further comprising:

receiving a login request from the user, the login request including a username of the user that is registered with the payment platform;

sending the login request to the payment platform; and

permitting the user to login in response to successful verification of the user by the payment platform.

20. The method of claim 17 further comprising:

sending the username of the user that is registered with the payment platform to the merchant.