SYSTEM FOR EVENT-BASED INTELLIGENT-TARGETING

• US 20110238647A1
• Filed: 03/23/2011
• Published: 09/29/2011
• Est. Priority Date: 03/23/2010
• Status: Abandoned Application

• Current Assignee: Mavizon, Inc.
• Original Assignee: Samtecx Incorporated
• Inventors: INGRAM, Marc, EE, Wooyong
• Application Number:
  US13/070,459
• Publication Number:
  US 20110238647A1
• Time in Patent Office: Days
• US Class Current: 707/706
• CPC Class Codes: G06F 16/244 Grouping and aggregation
• CPC Class Codes: G06F 16/24575 using context
• CPC Class Codes: G06F 16/248 Presentation of query results
• CPC Class Codes: G06F 16/285 Clustering or classification
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G08G 1/20 Monitoring the location of vehicles belonging to a group, e.g. fleet of vehicles, countable or determined number of vehicles
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

An event-based intelligent targeting engine is capable of delivering highly relevant content, including, but not limited to, advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine (M2M) telemetry, entertainment/media, and any communications thereof, etc. based on real-time situations (i.e., observed events) of a user as well as, historical preferences both explicitly stated or observed in behavior including demographics, psychographics, and sociographics.

Claims

1. An event-based intelligently-targeted engine capable of delivering highly relevant content based on real-time data and location data of a user.

2. An event-based intelligently-targeted engine according to claim 1, wherein the highly relevant content is at least one of advertisements, alerts, messages, notifications, warnings, signals, machine-to-machine telemetry.

3. An event-based intelligently-targeted engine according to claim 1, wherein the highly relevant content is further based on one or more of demographics, psychographics, and sociographics.