Distributing Content

• US 20110239246A1
• Filed: 03/23/2010
• Published: 09/29/2011
• Est. Priority Date: 03/23/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Birkenhead, Simon, Woodward, Josh, Arini, Nicholas S.
• Granted Patent: US 8,402,482 B2
• Time in Patent Office: Days
• US Class Current: 725/35
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26225 involving billing parameters, e.g. priority for subscribers of premium services
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

Activity involving content distributed in a first content distribution channel, such as viewership of a content item, is used to determine how related content, such as another content item, should be distributed in a second content distribution channel. The determination can be made based on a model of the relationship between activity in the first content distribution channel and activity in the second content distribution channel. Distribution information regarding how the related content is to be distributed can be created or modified based on the determination, and the related content can be distributed according to the distribution information for the related content.

Claims

1. A computer-implemented method for distributing content, the method comprising:

receiving advertisement scheduling information for a television advertisement;

receiving channel tune information regarding television viewing activity of television viewers;

determining, by at least one processor, a number of viewers who viewed an airing of the advertisement;

generating, by at least one processor, a number of search queries including one or more terms associated with the television advertisement, the number of search queries being generated based on a model of a relationship between the number of viewers who viewed the airing of the television advertisement and search query volume for searches that include one or more of the terms associated with the television advertisement;

determining, by at least one processor, a budget amount for a campaign for a search advertisement, the campaign including a bid for one or more of the terms associated with the television advertisement; and

distributing the search advertisement using the determined budget.

2. The computer-implemented method of claim 1, further comprising receiving information regarding search query volume for search queries including one or more of the terms associated with the television advertisement, and at least one of adjusting the budget for the search advertisement based on the information regarding search query volume and modifying the model based on the information regarding search query volume.

3. The computer-implemented method of claim 1, wherein channel tune information includes information regarding a selected channel and information regarding a time of the channel selection.

4. A system for distributing content, the system comprising:

a receiver that receives first content distribution information regarding how a first content item is to be distributed in a first content distribution channel and that receives activity information regarding user activity in the first content distribution channel;

one or more processors that;

determine content activity information regarding user activity in the first content distribution channel that involves the first content item based on the first content distribution information and the content activity information, and

determine second content distribution information regarding how a second content item is to be distributed in a second content distribution channel based on the content activity information; and

a transmitter that transmits the second content distribution information for use in distributing the second content item in the second content distribution channel.

5. The system of claim 4, wherein at least one of the first content item and the second content item include advertising content.

6. The system of claim 4, wherein the activity information includes television viewership information.

7. The system of claim 6, wherein the television viewership information includes channel tune information and time information.

8. The system of claim 6, wherein the content activity information includes information regarding a number of viewers of the first content item.

9. The system of claim 6, wherein the second content distribution information includes information regarding how content is to be distributed by a search engine provider.

10. The system of claim 9, wherein the second content distribution information includes at least one of bid price information and campaign budget information.

11. The system of claim 4, wherein the receiver further receives second channel activity information regarding activity in the second content distribution channel, and further comprising at least one processor that adjusts how the second content distribution information is determined based on the second channel activity information.

12. The system of claim 11, wherein the second content distribution information is determined, at least in part, by predicting a search query volume for a search queries relating to the first content item, and wherein the determination of the second content distribution information is adjusted, at least in part, by comparing actual search query volume to the predicted search query volume.

13. A computer-implemented method for distributing content, the method comprising:

receiving first content distribution information regarding how a first content item is to be distributed in a first content distribution channel;

receiving activity information regarding user activity in the first content distribution channel;

determining, by at least one processor, content activity information regarding user activity in the first content distribution channel that involves the first content item, the content activity information being determined based on the first content distribution information and the activity information;

determining, by at least one processor, second content distribution information regarding how a second content item is to be distributed in a second content distribution channel, the second content distribution information being determined based, at least in part, on the determined content activity information in the first content distribution channel; and

transmitting the second content distribution information for use in distributing the second content item in the second content distribution channel.

14. The computer-implemented method of claim 13, wherein at least one of the first content item and the second content item include advertising content.

15. The computer-implemented method of claim 13, wherein the activity information includes television viewership information.

16. The computer-implemented method of claim 15, wherein the television viewership information includes channel tune information and time information.

17. The computer-implemented method of claim 15, wherein the content activity information includes information regarding a number of viewers of the first content item.

18. The computer-implemented method of claim 15, wherein the second content distribution information includes information regarding how content is to be distributed by a search engine provider.

19. The computer-implemented method of claim 18, wherein the second content distribution information includes at least one of bid price information and campaign budget information.

20. The computer-implemented method of claim 13, further comprising receiving second channel activity information regarding activity in the second content distribution channel and adjusting how the second content distribution information is determined based on the second channel activity information.

21. The computer-implemented method of claim 20, wherein determining the second content distribution information includes predicting a search query volume for queries relating to the first content item, and wherein adjusting how the second content distribution information is determined includes comparing actual search query volume to the predicted search query volume.