Interactive Product Package that Forms a Node of a Product-Centric Communications Network

• US 20110239497A1
• Filed: 03/31/2010
• Published: 10/06/2011
• Est. Priority Date: 03/31/2010
• Status: Active Grant

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: DuVal, Dean Larry, McGuire, Kenneth Stephen
• Granted Patent: US 8,446,252 B2
• Time in Patent Office: Days
• US Class Current: 40/299.01
• CPC Class Codes: G09F 2003/0241 Repositionable or pressure sensitive adhesive
• CPC Class Codes: G09F 2003/0272 Labels for containers
• CPC Class Codes: G09F 3/0288 Labels or tickets consisting of more than one part, e.g. with address of sender or other reference on separate section to main label; Multi-copy labels
• CPC Class Codes: G09F 3/0297 including a machine-readable marking, e.g. a bar code digitally marked record carriers in general G06K19/00
• CPC Class Codes: G09F 3/208 Electronic labels, Labels integrating electronic displays

Abstract

A communications-enabled packaged product allows a consumer to partake of communications within a product-centric network. The packaged product performs the functions of a communications node in the network. The packaged product may include two portions, one portion being a reactive label which may be affixed to the packaging and a second part being a “smart communications card” that is separate from the packaging and portable. Each part includes a communications element and an information storage and retrieval element and may include various means for downloading and uploading information into the storage and retrieval elements. In one aspect of its use, the invention allows the consumer to transmit and receive information about the product. In another aspect of its use, the invention allows the consumer to carry information about other similarly enabled products in their possession for use in shopping trips.

Claims

1. A packaged product comprising a reactive label, the label comprising;

a) a display,

b) control logic,

c) an input sensor, and

d) an electronic communications element.

2. The packaged product according to claim 1 wherein the label allows a consumer to communicate with other consumers in a product-centric network about the product on topics selected from the group consisting of:

instructions for use, optimizing product performance, the product'"'"'s manufacturer, loyalty programs, synergistic products, discounts/promotions, and combinations thereof.

3. The packaged product according to claim 1 wherein the label allows a consumer to communicate with the product'"'"'s manufacturer via a product-centric consumer network about the product on topics selected from the group consisting of:

instructions for use, optimizing product performance, the product'"'"'s manufacturer, loyalty programs, synergistic products, discounts/promotions, product registrations, warrantees, and combinations thereof.

4. The packaged product according to claim 1 wherein the label allows the product'"'"'s manufacturer or distributor to communicate to the consumer about the product on topics selected from the group consisting of:

instructions for use, optimizing product performance, loyalty programs, synergistic products, discounts/promotions, warrantee programs, new products, participation in consumer research programs, and combinations thereof.

5. The packaged product according to claim 1 wherein the input sensor senses product consumption rates or remaining product levels and communicates with other consumer-based communication devices selected from the group consisting of:

communications cards, personal communication devices, computers, cellular phones, and combinations thereof about the need to repurchase the packaged product.

6. The packaged product according to claim 1 wherein the label allows the product'"'"'s manufacturer to track product distribution through transportation systems, warehouses, store shelves, and/or check-out systems for purposes selected from the group consisting of:

tracking store shelf-life, store promotions, product promotion efficiencies, store display utilization rates, cross-aisle purchasing rates, distribution efficiencies, home usage rates, and combinations thereof.

7. The packaged product according to claim 1 wherein the label comprises a portion of an anti-counterfeiting system.

12. The packaged product according to claim 1 wherein the label is communicatively-coupled to a plurality of labels of similarly communication-enabled package products containing different packaged products that are tailored to different intended consumer uses.

13. The packaged product according to claim 1 wherein the label displays information about different products that are part of a joint promotion, loyalty program, or feature when the packaged product is physically displaced.

14. The packaged product according to claim 13 wherein the label activates the label of different packaged products that are part of a joint promotion, loyalty program, or feature when the packaged product is physically displaced.

15. The packaged product according to claim 13 wherein the label activates a display containing the different packaged products that are part of a joint promotion, loyalty program, or feature when the packaged product is physically displaced.

8. A plurality of packaged products, each member of the plurality comprising a reactive label, the reactive label comprising:

a) a display,

b) control logic,

c) an input sensor, and

d) an electronic communications element,

wherein each member of the plurality of packaged products comprises a product selected from a group consisting of a variations of a common product type, and each label is communicatively coupled to the plurality of labels.

9. The plurality of packaged products according to claim 8 wherein the display of at least one member of the plurality is altered in response to input received by the label of another member of the plurality.

10. The array of packaged products containing according to claim 8 wherein the displays of at least apportion of the array changes in response to a received communication.

11. The array of packaged products according to claim 10 wherein the change of the displays comprises at least a portion of each display lighting up and/or generating a moving picture, graphic, or animation.