METHOD AND SYSTEM FOR PREDICTING CUSTOMER FLOW AND ARRIVAL TIMES USING POSITIONAL TRACKING OF MOBILE DEVICES

• US 20110246209A1
• Filed: 03/31/2010
• Published: 10/06/2011
• Est. Priority Date: 03/31/2010
• Status: Abandoned Application

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Jagannathan, Sridhar, Hicks, Terry
• Application Number:
  US12/750,926
• Publication Number:
  US 20110246209A1
• Time in Patent Office: Days
• US Class Current: 705/1.1
• CPC Class Codes: G06Q 10/04 Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem" market predictions or forecasting for commercial activities G06Q30/0202
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method and system for predicting customer flow and arrival times using positional tracking of mobile devices whereby data associated with one or more participating businesses is obtained including, but not limited to, the business name and the business location. The positions of one or more mobile devices associated with one or more consumers are tracked and an estimated direction/path and speed of the one or more consumers is thereby determined. A probability that the one or more consumers will utilize a particular participating business and/or products/services associated with a participating business, is then determined and the estimated arrival times at the particular participating business of consumers deemed probable to utilize the particular participating business is calculated. Data representing the number of consumers deemed probable to utilize the particular participating business and/or the estimated arrival times at the particular participating business of consumers deemed probable to utilize the particular participating business is then provided to the particular participating business.

Claims

1. A method for predicting customer flow and arrival times using positional tracking of mobile devices comprising:

obtaining location data for one or more participating businesses;

obtaining positional data for one or more mobile devices, each of the one or more mobile devices being associated with a consumer;

using the positional data for the one or more mobile devices to estimate a direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for one or more of the mobile devices and associated consumers, analyzing data representing the estimated direction or path and speed of the mobile device and associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and associated consumer;

for one or more of the mobile devices and associated consumers, and one or more of the participating business determined to be located within a defined distance of the estimated direction or path of the mobile device and associated consumer, calculating a probability that the associated consumer will utilize the participating business;

for one or more of the mobile devices and associated consumers, and one or more of the participating business determined to be located within a defined distance of the estimated direction or path of the mobile device and associated consumer, using the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time at the participating business; and

providing at least one the participating businesses data indicating the number of the associated consumers deemed probable to utilize the participating business and the estimated arrival times of the associated consumers deemed probable to utilize the participating business.

2. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for predicting customer flow and arrival times using positional tracking of mobile devices.

3. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

in addition to the location data for one or more participating businesses, one or more of the one or more participating businesses provide additional business related data selected from the group of business related data consisting of;

the participating business name;

products or services provided by the participating business;

the participating business hours of operation; and

logistical data associated with the participating business such as parking availability, and seating capacity.

4. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

the positional data for one or more mobile devices is obtained at least twice.

5. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

6. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 5, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

7. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

calendar data and scheduled meeting locations associated with an associated consumer is used to modify the estimated direction or path and speed of the associated consumer.

8. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

how close the estimated direction or path and speed of an associated consumer brings the associated consumer to a participating business is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

9. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

calendar data and the location of scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

10. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

calendar data and the time scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

11. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

financial data and historical financial transactions associated with the associated consumers is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

12. The method for predicting customer flow and arrival times using positional tracking of mobile devices of claim 1, wherein;

at least part of the data indicating the number of the associated consumers deemed probable to utilize the participating business and the estimated arrival times of the associated consumers deemed probable to utilize the participating business is provided to at least one the participating businesses as a probability function display.

13. A computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices comprising:

using one or more processors associated with one or more computing systems to obtain location data for one or more participating businesses;

using one or more processors associated with one or more computing systems to obtain positional data for one or more mobile devices, each of the one or more mobile devices being associated with a consumer;

using one or more processors associated with one or more computing systems to estimate a direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, using the positional data for the one or more mobile devices;

for one or more of the mobile devices and associated consumers, using one or more processors associated with one or more computing systems to analyze data representing the estimated direction or path and speed of the mobile device and associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and associated consumer;

for one or more of the mobile devices and associated consumers, and one or more of the participating business determined to be located within a defined distance of the estimated direction or path of the mobile device and associated consumer, using one or more processors associated with one or more computing systems to calculate a probability that the associated consumer will utilize the participating business;

for one or more of the mobile devices and associated consumers, and one or more of the participating business determined to be located within a defined distance of the estimated direction or path of the mobile device and associated consumer, using one or more processors associated with one or more computing systems and the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time at the participating business; and

using one or more processors associated with one or more computing systems to provide at least one the participating businesses data indicating the number of the associated consumers deemed probable to utilize the participating business and the estimated arrival times of the associated consumers deemed probable to utilize the participating business.

14. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for predicting customer flow and arrival times using positional tracking of mobile devices.

15. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

in addition to the location data for one or more participating businesses, one or more of the one or more participating businesses provide additional business related data selected from the group of business related data consisting of;

the participating business name;

products or services provided by the participating business;

the participating business hours of operation; and

logistical data associated with the participating business such as parking availability, and seating capacity.

16. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

the positional data for one or more mobile devices is obtained at least twice.

17. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

18. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 17, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

19. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

calendar data and scheduled meeting locations associated with an associated consumer is used to modify the estimated direction or path and speed of the associated consumer.

20. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

how close the estimated direction or path and speed of an associated consumer brings the associated consumer to a participating business is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

21. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

calendar data and the location of scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

22. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

calendar data and the time scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

23. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

financial data and historical financial transactions associated with the associated consumers is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

24. The computing system implemented process for predicting customer flow and arrival times using positional tracking of mobile devices of claim 13, wherein;

at least part of the data indicating the number of the associated consumers deemed probable to utilize the participating business and the estimated arrival times of the associated consumers deemed probable to utilize the participating business is provided to at least one the participating businesses as a probability function display.

25. A system for predicting customer flow and arrival times using positional tracking of mobile devices comprising:

one or more participating businesses;

one or more mobile devices, each of the one or more mobile devices being associated with a consumer; and

one or more processors associated with one or more computing systems, the one or more computing systems implementing at least part of a process for predicting customer flow and arrival times using positional tracking of mobile devices, the process for predicting customer flow and arrival times using positional tracking of mobile devices including;

using the one or more processors associated with the one or more computing systems to obtain location data for the one or more participating businesses;

using the one or more processors associated with the one or more computing systems to obtain positional data for the one or more mobile devices;

using the one or more processors associated with the one or more computing systems to estimate a direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, using the positional data for the one or more mobile devices;

for one or more of the mobile devices and associated consumers, using the one or more processors associated with the one or more computing systems to analyze data representing the estimated direction or path and speed of the mobile device and associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and associated consumer;

for one or more of the mobile devices and associated consumers, and one or more of the participating business determined to be located within a defined distance of the estimated direction or path of the mobile device and associated consumer, using the one or more processors associated with the one or more computing systems to calculate a probability that the associated consumer will utilize the participating business;

for one or more of the mobile devices and associated consumers, and one or more of the participating business determined to be located within a defined distance of the estimated direction or path of the mobile device and associated consumer, using the one or more processors associated with the one or more computing systems and the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time at the participating business; and

using the one or more processors associated with the one or more computing systems to provide at least one the participating businesses data indicating the number of the associated consumers deemed probable to utilize the participating business and the estimated arrival times of the associated consumers deemed probable to utilize the participating business.

26. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for predicting customer flow and arrival times using positional tracking of mobile devices.

27. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

in addition to the location data for one or more participating businesses, one or more of the one or more participating businesses provide additional business related data selected from the group of business related data consisting of;

the participating business name;

products or services provided by the participating business;

the participating business hours of operation; and

logistical data associated with the participating business such as parking availability, and seating capacity.

28. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

the positional data for one or more mobile devices is obtained at least twice.

29. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

30. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 29, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

31. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

calendar data and scheduled meeting locations associated with an associated consumer is used to modify the estimated direction or path and speed of the associated consumer.

32. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

how close the estimated direction or path and speed of an associated consumer brings the associated consumer to a participating business is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

33. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

calendar data and the location of scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

34. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

calendar data and the time scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

35. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

financial data and historical financial transactions associated with the associated consumers is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business.

36. The system for predicting customer flow and arrival times using positional tracking of mobile devices of claim 25, wherein;

at least part of the data indicating the number of the associated consumers deemed probable to utilize the participating business and the estimated arrival times of the associated consumers deemed probable to utilize the participating business is provided to at least one the participating businesses as a probability function display.