SYSTEM AND METHOD FOR MANAGING A MARKETING CAMPAIGN
First Claim
1. A method for implementing a campaign, comprising:
- registering in a database each of a plurality of registered users to receive notifications sent on behalf of a business customer;
creating a given campaign for the business customer by storing campaign data that parameterizes at least timing and content for the given campaign; and
in response to determining to begin distribution of the campaign based on the campaign data;
sending a unique campaign code associated with the given campaign to a point-of-sale (POS) system to enable tracking of financial activity motivated by the campaign; and
causing at least one notification to be sent to each of the plurality registered users about the campaign, the notification comprising an offer code that is based on at least a portion of the unique campaign code associated with the given campaign.
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Accused Products
Abstract
A method for implementing a campaign can include registering in a database each of a plurality of registered users to receive notifications sent on behalf of a business customer. A given campaign can be created for the business customer by storing campaign data that parameterizes at least timing and content for the given campaign. In response to determining to begin distribution of the campaign based on the campaign data, a unique campaign code associated with the given campaign can be sent to a point-of-sale (POS) system to enable tracking of transactional activity motivated by the campaign. At least one notification can also be sent to each of the plurality registered users about the campaign. The notification further can include an offer code that is based on at least a portion of the unique code associated with the given campaign.
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Citations
20 Claims
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1. A method for implementing a campaign, comprising:
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registering in a database each of a plurality of registered users to receive notifications sent on behalf of a business customer; creating a given campaign for the business customer by storing campaign data that parameterizes at least timing and content for the given campaign; and in response to determining to begin distribution of the campaign based on the campaign data; sending a unique campaign code associated with the given campaign to a point-of-sale (POS) system to enable tracking of financial activity motivated by the campaign; and causing at least one notification to be sent to each of the plurality registered users about the campaign, the notification comprising an offer code that is based on at least a portion of the unique campaign code associated with the given campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A system for managing a campaign, comprising:
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a campaign manager, the campaign manager comprising program instructions executable by a server for performing a method that comprises; storing campaign data in a data store in response to a request from a business customer, the stored campaign data comprising rules for implementing at least one given campaign on behalf of the business customer; and sending a campaign code associated with the at least one given campaign to at least one point-of-sale (POS) system to enable tracking of transactional activity related to the at least one given campaign; and causing at least one notification to be sent to each of a plurality registered users about the at least one given campaign, the notification comprising an offer code that is part of the at least one given campaign; the POS system being configured to conduct a transaction involving presentation of the offer code by a given one of the registered users within the at least one given campaign. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification