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SYSTEM AND METHOD FOR MANAGING A MARKETING CAMPAIGN

  • US 20110246287A1
  • Filed: 04/01/2010
  • Published: 10/06/2011
  • Est. Priority Date: 04/01/2010
  • Status: Abandoned Application
First Claim
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1. A method for implementing a campaign, comprising:

  • registering in a database each of a plurality of registered users to receive notifications sent on behalf of a business customer;

    creating a given campaign for the business customer by storing campaign data that parameterizes at least timing and content for the given campaign; and

    in response to determining to begin distribution of the campaign based on the campaign data;

    sending a unique campaign code associated with the given campaign to a point-of-sale (POS) system to enable tracking of financial activity motivated by the campaign; and

    causing at least one notification to be sent to each of the plurality registered users about the campaign, the notification comprising an offer code that is based on at least a portion of the unique campaign code associated with the given campaign.

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