METHOD AND SYSTEM FOR PROVIDING TARGETED ADVERTISEMENTS BASED ON POSITIONAL TRACKING OF MOBILE DEVICES AND FINANCIAL DATA

• US 20110246304A1
• Filed: 03/31/2010
• Published: 10/06/2011
• Est. Priority Date: 03/31/2010
• Status: Abandoned Application

• Current Assignee: Intuit, Inc.
• Original Assignee: Intuit, Inc.
• Inventors: Hicks, Terry, Jagannathan, Sridhar
• Application Number:
  US12/750,961
• Publication Number:
  US 20110246304A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A method and system for providing targeted advertisements based on positional tracking of mobile devices and financial data whereby data associated with one or more participating businesses is obtained including, but not limited to, the business name and the business location. A mobile device associated with a consumer is associated with financial data associated with the consumer and the position of the mobile device associated with the consumer is tracked. A probability that the consumer will respond to an offer or advertisement for a particular participating business, and/or specific products and/or services associated with a particular participating business, is then determined for the consumer based, at least in part on the financial data associated with the consumer. The consumer'"'"'s estimated arrival time at a defined point in the vicinity of the particular participating business is then calculated and the participating business is provided the opportunity to send the consumer one or more offers and/or information regarding the participating business in relative “real-time”.

Claims

1. A method for providing targeted advertisements based on positional tracking of mobile devices comprising:

obtaining location data for one or more participating businesses;

obtaining positional data for mobile devices associated with one or more consumers;

using the positional data for the mobile devices associated with each one of the one or more consumers to estimate a direction or path and speed of the mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for each one of the one or more mobile devices;

analyzing data representing the estimated direction or path and speed of the mobile device and the associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and the associated consumer;

using the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time of the associated consumer at location within a defined distance of a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer; and

providing at least one of the associated consumers with an offer, advertisement, or information associated with a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer through the mobile device associated with the consumer and at a time determined, at least in part, by the estimated arrival time of the associated consumer at location within a defined distance of the participating business.

2. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 1, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for providing targeted advertisements based on positional tracking of mobile devices and financial data.

3. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 1, wherein;

the positional data for one or more mobile devices is obtained at least twice.

4. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 1, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

5. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 4, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

6. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 1, wherein;

calendar data and scheduled meeting locations associated with an associated consumer are used to modify the estimated direction or path and speed of the associated consumer.

7. A method for providing targeted advertisements based on positional tracking of mobile devices and financial data comprising:

obtaining location data for one or more participating businesses;

obtaining financial data associated with one or more consumers;

linking the financial data for each one of the one or more consumers with mobile devices associated with each one of the one or more consumers;

obtaining positional data for the mobile devices associated with each one of the one or more consumers;

using the positional data for the mobile devices associated with each one of the one or more consumers to estimate a direction or path and speed of the mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for each one of the one or more mobile devices;

analyzing data representing the estimated direction or path and speed of the mobile device and the associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and the associated consumer;

using the financial data associated with the associated consumer to determine a probability that the associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business;

using the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time of the associated consumer at location within a defined distance of the participating business; and

based, at least in part, on the probability that an associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business, providing the associated consumer with an offer, advertisement, or information associated with the participating business at a time determined, at least in part, on the estimated arrival time of the associated consumer at location within a defined distance of the participating business.

8. The method for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 7, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for providing targeted advertisements based on positional tracking of mobile devices and financial data.

9. The method for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 7, wherein;

the positional data for one or more mobile devices is obtained at least twice.

10. The method for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 7, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

11. The method for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 10, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

12. The method for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 7, wherein;

calendar data and scheduled meeting locations associated with an associated consumer are used to modify the estimated direction or path and speed of the associated consumer.

13. A method for providing targeted advertisements based on positional tracking of mobile devices comprising:

obtaining location data for one or more participating businesses;

obtaining positional data for mobile devices associated with one or more consumers;

using the positional data for the mobile devices associated with each one of the one or more consumers to estimate a direction or path and speed of the mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for each one of the one or more mobile devices;

analyzing data representing the estimated direction or path and speed of the mobile device and the associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and the associated consumer;

using one or more probability of use parameters associated with the associated consumer to determine a probability that the associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business;

using the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time of the associated consumer at location within a defined distance of the participating business; and

based, at least in part, on the probability that an associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business, providing the associated consumer with an offer, advertisement, or information associated with the participating business at a time determined, at least in part, on the estimated an arrival time of the associated consumer at location within a defined distance of the participating business.

14. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 13, wherein;

the positional data for one or more mobile devices is obtained at least twice.

15. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 13, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

16. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 15, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

17. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 13, wherein;

calendar data and scheduled meeting locations associated with an associated consumer are used to modify the estimated direction or path and speed of the associated consumer.

18. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 13, wherein;

how close the estimated direction or path and speed of the associated consumer brings the associated consumer to a participating business is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business in response to receiving an offer,

advertisement, or information associated with the participating business.

19. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 13, wherein;

calendar data and the location of scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business in response to receiving an offer, advertisement, or information associated with the participating business.

20. The method for providing targeted advertisements based on positional tracking of mobile devices of claim 13, wherein;

calendar data and the time scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business in response to receiving an offer, advertisement, or information associated with the participating business.

21. A system for providing targeted advertisements based on positional tracking of mobile devices comprising:

one or more participating businesses;

one or more mobile devices associated with one or more consumers, each of the one or more mobile devices being associated with a consumer of the one or more consumers; and

one or more processors associated with one or more computing systems, the one or more computing systems implementing at least part of a process for providing targeted advertisements based on positional tracking of mobile devices, the process for providing targeted advertisements based on positional tracking of mobile devices including;

obtaining location data for the one or more participating businesses using the one or more processors associated with one or more computing systems;

obtaining positional data for the mobile devices associated with one or more consumers using the one or more processors associated with one or more computing systems;

using the one or more processors associated with one or more computing systems and the positional data for the mobile devices associated with each one of the one or more consumers to estimate a direction or path and speed of the mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for each one of the one or more mobile devices;

using the one or more processors associated with one or more computing systems to analyze data representing the estimated direction or path and speed of the mobile device and the associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and the associated consumer;

using the one or more processors associated with one or more computing systems and the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time of the associated consumer at location within a defined distance of a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer; and

using the one or more processors associated with one or more computing systems to provide at least one of the associated consumers with an offer, advertisement, or information associated with a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer through the mobile device associated with the consumer and at a time determined, at least in part, by the estimated arrival time of the associated consumer at location within a defined distance of the participating business.

22. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 21, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for providing targeted advertisements based on positional tracking of mobile devices and financial data.

23. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 21, wherein;

the positional data for one or more mobile devices is obtained at least twice.

24. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 21, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

25. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 24, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

26. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 21, wherein;

calendar data and scheduled meeting locations associated with an associated consumer are used to modify the estimated direction or path and speed of the associated consumer.

27. A system for providing targeted advertisements based on positional tracking of mobile devices and financial data comprising:

one or more participating businesses;

one or more mobile devices associated with one or more consumers, each of the one or more mobile devices being associated with a consumer of the one or more consumers; and

one or more processors associated with one or more computing systems, the one or more computing systems implementing at least part of a process for providing targeted advertisements based on positional tracking of mobile devices and financial data, the process for providing targeted advertisements based on positional tracking of mobile devices and financial data including;

obtaining location data for the one or more participating businesses using the one or more processors associated with one or more computing systems;

obtaining financial data associated with the one or more consumers using the one or more processors associated with one or more computing systems;

linking the financial data for each one of the one or more consumers with the mobile devices associated with each one of the one or more consumers using the one or more processors associated with one or more computing systems;

obtaining positional data for the mobile devices associated with each one of the one or more consumers using the one or more processors associated with one or more computing systems;

using the one or more processors associated with one or more computing systems and the positional data for the mobile devices associated with each one of the one or more consumers to estimate a direction or path and speed of the mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for each one of the one or more mobile devices;

using the one or more processors associated with one or more computing systems to analyze data representing the estimated direction or path and speed of the mobile device and the associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and the associated consumer;

using the one or more processors associated with one or more computing systems and the financial data associated with the associated consumer to determine a probability that the associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business;

using the one or more processors associated with one or more computing systems and the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time of the associated consumer at location within a defined distance of the participating business; and

based, at least in part, on the probability that an associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business, using the one or more processors associated with one or more computing systems to provide the associated consumer with an offer, advertisement, or information associated with the participating business at a time determined, at least in part, on the estimated arrival time of the associated consumer at location within a defined distance of the participating business.

28. The system for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 27, wherein;

the location data for one or more participating businesses is obtained as part of a registration or subscription to a service for providing targeted advertisements based on positional tracking of mobile devices and financial data.

29. The system for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 27, wherein;

the positional data for one or more mobile devices is obtained at least twice.

30. The system for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 27, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

31. The system for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 30, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

32. The system for providing targeted advertisements based on positional tracking of mobile devices and financial data of claim 27, wherein;

calendar data and scheduled meeting locations associated with an associated consumer are used to modify the estimated direction or path and speed of the associated consumer.

33. A system for providing targeted advertisements based on positional tracking of mobile devices comprising:

one or more participating businesses;

one or more mobile devices associated with one or more consumers, each of the one or more mobile devices being associated with a consumer of the one or more consumers; and

one or more processors associated with one or more computing systems, the one or more computing systems implementing at least part of a process for providing targeted advertisements based on positional tracking of mobile devices, the process for providing targeted advertisements based on positional tracking of mobile devices including;

obtaining location data for the one or more participating businesses using the one or more processors associated with one or more computing systems;

obtaining positional data for the mobile devices associated with one or more consumers using the one or more processors associated with one or more computing systems;

using the one or more processors associated with one or more computing systems and the positional data for the mobile devices associated with each one of the one or more consumers to estimate a direction or path and speed of the mobile devices, and therefore an estimated direction or path and speed of the associated consumers;

for each one of the one or more mobile devices;

using the one or more processors associated with one or more computing systems to analyze data representing the estimated direction or path and speed of the mobile device and the associated consumer, and the location data for the one or more participating businesses to determine which of the one or more participating businesses is located within a defined distance of the estimated direction or path of the mobile device and the associated consumer;

using the one or more processors associated with one or more computing systems and one or more probability of use parameters associated with the associated consumer to determine a probability that the associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business;

using the one or more processors associated with one or more computing systems and the data representing the estimated direction or path and speed of the mobile device and associated consumer to estimate an arrival time of the associated consumer at location within a defined distance of the participating business; and

based, at least in part, on the probability that an associated consumer will utilize a participating business located within a defined distance of the estimated direction or path of the mobile device and the associated consumer in response to receiving an offer, advertisement, or information associated with the participating business, using the one or more processors associated with one or more computing systems to provide the associated consumer with an offer, advertisement, or information associated with the participating business at a time determined, at least in part, on the estimated an arrival time of the associated consumer at location within a defined distance of the participating business.

34. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 33, wherein;

the positional data for one or more mobile devices is obtained at least twice.

35. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 33, wherein;

the positional data for one or more mobile devices is obtained at regular intervals.

36. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 35, wherein;

the positional data for one or more mobile devices obtained at regular intervals is used to update the estimated direction or path and speed of the one or more mobile devices, and therefore an estimated direction or path and speed of the associated consumers, at regular intervals.

37. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 33, wherein;

calendar data and scheduled meeting locations associated with an associated consumer are used to modify the estimated direction or path and speed of the associated consumer.

38. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 33, wherein;

how close the estimated direction or path and speed of the associated consumer brings the associated consumer to a participating business is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business in response to receiving an offer,

advertisement, or information associated with the participating business.

39. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 33, wherein;

calendar data and the location of scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business in response to receiving an offer, advertisement, or information associated with the participating business.

40. The system for providing targeted advertisements based on positional tracking of mobile devices of claim 33, wherein;

calendar data and the time scheduled meetings associated with an associated consumer is used as at least one probability of use parameter to calculate the probability that the associated consumer will utilize a participating business in response to receiving an offer, advertisement, or information associated with the participating business.