VISUALIZING SENTIMENT OF ONLINE CONTENT

• US 20110246921A1
• Filed: 03/30/2010
• Published: 10/06/2011
• Est. Priority Date: 03/30/2010
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Mercuri, Marc E., Tisdale, James O.
• Application Number:
  US12/749,529
• Publication Number:
  US 20110246921A1
• Time in Patent Office: Days
• US Class Current: 715/771
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance

Abstract

A sentiment visualization system provides a method for identifying content sentiment visually, and does so in a way that is also relevant to individuals who are colorblind. The system provides multiple visual cues that identify sentiment. In some embodiments, the visualization shows a bar that displays a color gradient. The color gradient is anchored by a positive color on one end and a negative color on the other end. The bar contains a color-neutral notch that represents where the sentiment value lies. The system may also allow a viewing user to reclassify an automatically determined sentiment of an item, such as by dragging a notch or other control on the visual display to a new location. Thus, the sentiment visualization system allows users to quickly sift through a large amount of content and identify high priority items for which a fast response is warranted.

Claims

1. A computer-implemented method for displaying a visual sentiment indicator for online content, the method comprising:

receiving a content item for which to display the sentiment visualization;

receiving a determined sentiment value associated with the received content item;

creating a sentiment visualization that visually conveys the sentiment value to a user;

setting visualization display properties to indicate the sentiment value of the sentiment visualization;

overlaying a visual indicator over the sentiment visualization that conveys the sentiment value in a color-neutral manner; and

displaying the sentiment visualization with the overlaid visual indicator, wherein the preceding steps are performed by at least one processor.

2. The method of claim 1 wherein receiving the content item comprises receiving a list of content items to be displayed with sentiment visualizations in a graphical list.

3. The method of claim 1 wherein receiving the content item comprises receiving a selection from a user of one or more content items for which to display sentiment visualizations.

4. The method of claim 1 wherein receiving a determined sentiment value comprises upon receiving the content item, querying the sentiment value from a data store.

5. The method of claim 1 wherein receiving a determined sentiment value comprises receiving an automatically determined baseline sentiment value.

6. The method of claim 1 wherein receiving a determined sentiment value comprises receiving a sentiment value modified based on one or more user opinions.

7. The method of claim 1 wherein creating the sentiment visualization includes creating a control with a configurable color based on the determined sentiment value.

8. The method of claim 1 wherein setting visualization display properties comprises modifying a color of the visualization to display one color for positive sentiment, a second color for negative sentiment, and a blend of the two colors for sentiment in between, based on the determined sentiment value.

9. The method of claim 1 wherein overlaying the visual indicator comprises overlaying a notch along one edge of the sentiment visualization where the proximity of the notch to each end of the edge indicates how positive or negative the sentiment indicated by the sentiment value is.

10. The method of claim 1 wherein displaying the sentiment visualization comprises displaying a list of content items with visual sentiment information displayed beside each content item.

11. The method of claim 1 wherein displaying the sentiment visualization comprises displaying a summary of a content item adjacent to the sentiment visualization.

12. A computer system for visually indicating content item sentiment, the system comprising:

a processor and memory configured to execute software instructions;

a sentiment input component configured to receive a sentiment value for each of multiple content items;

a sentiment data store configured to store sentiment values for one or more content items;

a create visualization component configured to create one or more controls for displaying sentiment visualization information to a user;

a visualization properties component configured to modify properties of displayed visualizations based on configuration settings;

an indicator overlay component configured to overlay a non-color based visual indicator over the created visualization controls that allows colorblind users to view the sentiment visualization;

a user interface component configured to provide a user interface through which users can view sentiment visualizations and interact with displayed sentiment controls to receive detail information and update sentiment values;

a sentiment detail component configured to provide additional details about a sentiment value; and

a sentiment modification component configured to receive input from a user to modify a displayed sentiment value.

13. The system of claim 12 wherein the sentiment input component is further configured to receive a sentiment value automatically generated by a baseline evaluation component that automatically determines a rating sentiment for a content item.

14. The system of claim 12 wherein the sentiment input component is further configured to receive a stream of sentiment values for new content items as they are discovered by the system.

15. The system of claim 12 wherein the create visualization component is further configured to display a list of content items that each includes a neighboring sentiment visualization that indicates the received sentiment of the neighboring content item.

16. The system of claim 12 wherein the visualization properties component is further configured to set a color of the created sentiment visualization based on a positivity or negativity of the sentiment value.

17. The system of claim 12 wherein the indicator overlay component is further configured to display the visual indicator along one edge of the control so that the indicator'"'"'s proximity to one end of the control or the other indicates whether the sentiment value is higher or lower.

18. A computer-readable storage medium comprising instructions for controlling a computer system to receive user interaction with a displayed sentiment visualization, wherein the instructions, when executed, cause a processor to perform actions comprising:

receiving a content item selection that identifies a content item among multiple content items with which a user requests interacting with sentiment information;

identifying a sentiment value associated with the received content item selection;

upon detecting that the user is requesting detail information for the received content item and identified sentiment, displaying sentiment detail information for the received content item selection based on the identified sentiment value; and

upon detecting that the user is requesting to modify the sentiment value, updating the displayed sentiment visualization based on the determined user modifications.

19. The medium of claim 18 wherein receiving the content item selection comprises receiving an indication that a user hovered a cursor over a content item.

20. The medium of claim 18 wherein updating the displayed sentiment visualization comprises updating a displayed visual indicator to indicate a new sentiment value in a manner that can be viewed by colorblind users.