SYSTEM, METHOD AND COMPUTER PROGRAM FOR RETENTION AND OPTIMIZATION OF GAMING REVENUE AND AMELIORATION OF NEGATIVE GAMING BEHAVIOUR

• US 20110250972A1
• Filed: 03/06/2009
• Published: 10/13/2011
• Est. Priority Date: 03/06/2008
• Status: Abandoned Application

• Current Assignee: 2169244 Ontario, Inc.
• Original Assignee: 2169244 Ontario, Inc.
• Inventors: Plumley, Ian, Scherman, Tony, Martin, Theodore, Horbay, Roger P.
• Application Number:
  US12/920,880
• Publication Number:
  US 20110250972A1
• Time in Patent Office: Days
• US Class Current: 463/42
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 50/34 Betting or bookmaking, e.g. Internet betting
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players

Abstract

A method of ameliorating negative gaming behaviour is provided. One or more gaming users are monitored, or monitoring data regarding their gaming behaviour is obtained. The gaming behaviour is analyzed to identify behaviour that may result in potentially harmful or addictive gaming behaviour (negative gaming behaviour). In the event of occurrence of such negative gaming behaviour, based on the specific negative behaviour one or more interactions are initiated between a system and the one or more users, such interactions being directed to ameliorating the negative gaming behaviour by preventative action. The gaming behaviour is analyzed based on a plurality of gaming behaviour risk indicators.

Claims

1. A computer implemented method of ameliorating negative gaming behaviour, characterized in that the method comprises the steps of:

(a) monitoring the gaming behaviour of one or more users;

(b) analyzing the gaming behaviour to identify behaviour that may result in potentially harmful or addictive gaming behaviour (negative gaming behaviour); and

(c) in the event of occurrence of such negative gaming behaviour, initiating based on the specific negative behaviour one or more interactions between a system and the one or more users, such interactions being directed to ameliorating the negative gaming behaviour by preventative action.

2. The computer implemented method claimed in claim 1 characterized in that the gaming behaviour is analyzed based on a plurality of gaming behaviour risk indicators.

3. The computer implemented method claimed in claim 2 characterized in that the plurality of gaming behaviour risk indicators include a user'"'"'s individual player values and player type values as input parameters for the analysis.

4. The computer implemented method claimed in claim 1 characterized in that the interactions are targeted at the one or more users based on the one or more users'"'"' player type, risk level and outcome of a plurality of condition checks.

5. The computer implemented method claimed in claim 4 characterized in that the plurality of condition checks are obtained by operation of one or more processes for calculating one or more of the users'"'"' raw gaming session data, updated calculated player values and player type values as input parameters.

6. The computer implemented method claimed in claim 4 characterized in that the interaction is initiated by a player interaction trigger wherein the player interaction trigger is an active individualized agent designed to analyze the gaming behaviour for a specific user.

7. The computer implemented method claimed in claim 1 characterized in that the monitoring and analyzing of the gaming behaviour and the interaction between the system and the one or more users occur in real-time.

8. A system for ameliorating negative gaming behaviour characterized in that the system comprises:

(a) a server computer linked to one or more remote computers for obtaining gaming behaviour data for one or more users;

(b) the server computer including or being linked to a risk management utility that embodies a plurality of risk indicators for identifying gaming behaviour that may result in potentially harmful or addictive gaming behaviour or negative gaming behaviour;

(i) wherein the risk management utility is operable to analyze the gaming behaviour data to identify negative gaming behaviour based on the risk indicators; and

(c) the server computer further including or being linked to a communication utility that is operable to initiate one or more communications between the user and the server computer, such communications defining one or more interactions defined by the risk management utility for ameliorating the negative gaming behaviour by preventative action.

9. The system of claim 8 characterized in that the risk management utility is operable to define a player type value for a user, and the system is operable to monitor the user'"'"'s gaming behaviour relative to the player type value.

10. The system of claim 8 characterized in that the communications utility is operable to define the interactions such that they are targeted to the one or more users based on the one or more users'"'"' player type, risk level and outcome of a plurality of condition checks.

11. The system of claim 10 characterized in that the communications utility is operable to define the plurality of condition checks obtained by operation of one or more processes for calculating one or more of the users'"'"' raw gaming session data, updated calculated player values and player type values as input parameters.

12. The system of claim 8 characterized in that the interaction is initiated by a player interaction trigger wherein the player interaction trigger is an active individualized agent designed to analyze the gaming behaviour for a specific user.

13. The system of claim 8 characterized in that the obtaining and identifying of gaming behaviour data and the initiating of interactions between the user and the server computer occur in real-time.

14. A computer implemented method of ameliorating negative gaming behaviour, characterized in that the method comprises the steps of:

(a) monitoring the gaming behaviour of one or more users;

(b) analyzing the gaming behaviour to identify behaviour that may result in potentially harmful or addictive gaming behaviour (negative gaming behaviour);

(c) in the event of occurrence of such negative gaming behaviour, initiating based on the specific negative behaviour one or more interactions between a system and the one or more users, such interactions being directed to ameliorating the negative gaming behaviour by preventative action; and

(d) generating a report to a gaming operator and/or a government entity or government appointed entity detailing the potentially harmful and addictive gaming behaviour of one or more users of the gaming operator'"'"'s services.

15. The computer implemented method claimed in claim 14 characterized in that the gaming behaviour is analyzed based on a plurality of gaming behaviour risk indicators.

16. The computer implemented method claimed in claim 15 characterized in that the plurality of gaming behaviour risk indicators include a user'"'"'s individual player values and player type values as input parameters for the analysis.

17. The computer implemented method claimed in claim 14 characterized in that the interactions are targeted at the one or more users based on the one or more users'"'"' player type, risk level and outcome of a plurality of condition checks.

18. The computer implemented method claimed in claim 17 characterized in that the plurality of condition checks are obtained by operation of one or more processes for calculating one or more of the users'"'"' raw gaming session data, updated calculated player values and player type values as input parameters.

19. The computer implemented method claimed in claim 17 characterized in that the interaction is initiated by a player interaction trigger wherein the player interaction trigger is an active individualized agent designed to analyze the gaming behaviour for a specific user.

20. The computer implemented method claimed in claim 14 characterized in that the report details are designed to aid in the monitoring and adjusting the gaming behaviour of one or more users of the gaming operator'"'"'s services.

21. The computer implemented method claimed in claim 14 characterized in that the monitoring and analyzing of the gaming behaviour and the interaction between the system and the one or more users occur in real-time.

22. A system for ameliorating negative gaming behaviour characterized in that the system comprises:

(a) a server computer linked to one or more remote computers for obtaining gaming behaviour data for one or more users;

(b) the server computer including or being linked to a risk management utility that embodies a plurality of risk indicators for identifying gaming behaviour that may result in potentially harmful or addictive gaming behaviour or negative gaming behaviour;

(i) wherein the risk management utility is operable to analyze the gaming behaviour data to identify negative gaming behaviour based on the risk indicators;

(c) the server computer further including or being linked to a communication utility that is operable to initiate one or more communications between the user and the server computer, such communications defining one or more interactions defined by the risk management utility for ameliorating the negative gaming behaviour by preventative action; and

(d) the server computer further including or being linked to a reporting utility that generates reports for a gaming operator and/or a government entity or government appointed entity detailing the potentially harmful and addictive gaming behaviour of one or more users of the gaming operator'"'"'s services.

23. The system of claim 22 characterized in that the risk management utility is operable to define a player type value for a user, and the system is operable to monitor the user'"'"'s gaming behaviour relative to the player type value.

24. The system of claim 22 characterized in that the communications utility is operable to define the interactions such that they are targeted to the one or more users based on the one or more users'"'"' player type, risk level and outcome of a plurality of condition checks.

25. The system of claim 24 characterized in that the communications utility is operable to define the plurality of condition checks obtained by operation of one or more processes for calculating one or more of the users'"'"' raw gaming session data, updated calculated player values and player type values as input parameters.

26. The system of claim 22 characterized in that the interaction is initiated by a player interaction trigger wherein the player interaction trigger is an active individualized agent designed to analyze the gaming behaviour for a specific user.

27. The system of claim 22 characterized in that the reporting utility is operable to make the report details which are designed to aid in the monitoring and adjusting the gaming behaviour of one or more users of the gaming operator'"'"'s services.

28. The system of claim 22 characterized in that the obtaining and identifying of gaming behaviour data and the initiating of interactions between the user and the server computer occur in real-time.