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System and Method for Managing Tailored Marketing to Users of Wireless Devices

  • US 20110251888A1
  • Filed: 04/09/2010
  • Published: 10/13/2011
  • Est. Priority Date: 04/09/2010
  • Status: Abandoned Application
First Claim
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1. A system for managing tailored marketing to users of wireless devices adapted to wirelessly access a computer network, comprising:

  • a user database storing a plurality of user data, each user data including a user identifier and a device identifier that identifies a wireless device of a user;

    a management module executable by a processor, the management module being adapted to;

    transmit marketing information to a selected wireless device;

    receive an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device;

    store the received financial account identifier in the user database so as to associate the selected wireless device to the received financial account identifier, the association being used in generating tailored marketing information for transmission to the selected wireless device.

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