System and Method for Managing Tailored Marketing to Users of Wireless Devices
First Claim
1. A system for managing tailored marketing to users of wireless devices adapted to wirelessly access a computer network, comprising:
- a user database storing a plurality of user data, each user data including a user identifier and a device identifier that identifies a wireless device of a user;
a management module executable by a processor, the management module being adapted to;
transmit marketing information to a selected wireless device;
receive an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device;
store the received financial account identifier in the user database so as to associate the selected wireless device to the received financial account identifier, the association being used in generating tailored marketing information for transmission to the selected wireless device.
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Accused Products
Abstract
A system for managing tailored marketing to users of wireless devices adapted to wirelessly access a computer network. The system includes a user database storing a plurality of user data, each user data including a user identifier and a device identifier that identifies a wireless device of a user. A management module transmits marketing information to a selected wireless device, and receives an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device. The module stores this identifier in the user database so as to associate the selected wireless device to the received financial account identifier. The financial account identifier can now be used to obtain personal information about the user such as the user'"'"'s purchase history to generate tailored marketing information to the selected wireless device.
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Citations
39 Claims
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1. A system for managing tailored marketing to users of wireless devices adapted to wirelessly access a computer network, comprising:
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a user database storing a plurality of user data, each user data including a user identifier and a device identifier that identifies a wireless device of a user; a management module executable by a processor, the management module being adapted to; transmit marketing information to a selected wireless device; receive an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device; store the received financial account identifier in the user database so as to associate the selected wireless device to the received financial account identifier, the association being used in generating tailored marketing information for transmission to the selected wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A system for managing tailored marketing to holders of Internet enabled wireless devices adapted to wirelessly access the Internet, the system comprising:
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a user database storing a plurality of user data, each user data including a device identifier that identifies an Internet enabled wireless device of a user; a management module program executable by a processor, the management module being adapted to; transmit marketing information to a selected wireless device; receive an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device; store the received financial account identifier in the user database so as to associate the selected wireless device to the received financial account identifier; after the received financial account identifier is associated with the selected wireless device; retrieve user information related to the financial account identified by the received financial account identifier; and generate tailored marketing information for transmission to the selected wireless device based on the retrieved user information. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. A method for managing tailored marketing to users of wireless devices adapted to wirelessly access a computer network, the method comprising:
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transmitting, through a wireless communication network, marketing information to a selected wireless device; receiving an identifier of a financial account that was used to perform a financial transaction in response to the marketing information transmitted to the selected wireless device; storing the received financial account identifier in a user database so as to associate the selected wireless device to the received financial account identifier, the user database storing a plurality of user data with each user data including a user identifier and a device identifier that identifies a wireless device of a user, the association being used to generate tailored marketing information for transmission to the selected wireless device. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification