SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO ELECTRONIC DEVICES BASED ON LEVELS OF ACTIVITY OF THE DEVICES

• US 20110251898A1
• Filed: 04/08/2010
• Published: 10/13/2011
• Est. Priority Date: 04/08/2010
• Status: Abandoned Application

• Current Assignee: Blackberry Limited
• Original Assignee: Research In Motion Corporation (Blackberry Limited), Research In Motion Limited (Blackberry Limited)
• Inventors: Knowles, Michael, SCOTT, Sherryl Lee Lorraine, Marks, Bradley Michael, Kaul, Bhavuk
• Application Number:
  US12/756,651
• Publication Number:
  US 20110251898A1
• Time in Patent Office: Days
• US Class Current: 705/14.62
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/20 Services signaling; Auxiliary data signalling, i.e. transmitting data via a non-traffic channel
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

The present disclosure described herein relates to a system and method for distributing messages to electronic devices. The method comprises: identifying a set of devices that meet a first criteria regarding an activity level; and transmitting a set of advertisements to the set of devices based on activity levels of the set of devices. For at least one of the devices, the activity data may relate to at least one communication log of communications processed by at least one device.

Claims

1. A method for distributing messages to electronic devices, said method comprising:

identifying a set of devices that meet a first criteria regarding an activity level; and

transmitting a set of advertisements to said set of devices based on activity levels of members of said set of devices.

2. The method for distributing messages to electronic devices as claimed in claim 1, wherein for at least one member in said set, said activity data relates to at least one communication log of communications processed by said at least one member.

3. The method for distributing messages to electronic devices as claimed in claim 2, wherein after transmitting said advertisement to said device, said advertisement is generated on said device.

4. The method for distributing messages to electronic devices as claimed in claim 1, wherein a first member in said set is provided with a first advertisement based on its activity level and a second member in said set is provided with a second advertisement based on its activity level.

5. The method for distributing messages to electronic devices as claimed in claim 2, wherein said first criteria defines a minimum number of processed communications by said at least one member in said set within a predetermined time period.

6. The method for distributing messages to electronic devices as claimed in claim 5, wherein said processed communications relate to one or more of email messages or text messages.

7. The method for distributing messages to electronic devices as claimed in claim 2, wherein said first criteria relates to a minimum number of processed communications by said at least one member in said group within a predetermined time period.

8. The method for distributing messages to electronic devices as claimed in claim 1, wherein said activity data relates to a location of said at least one member.

9. The method for distributing messages to electronic devices as claimed in claim 2, wherein said first criteria relates to data provided from a social network website.

10. The method for distributing advertisements to electronic devices as claimed in claim 3, wherein said activity data provides an activity context of said at least one member.

11. The method for distributing advertisements to electronic devices as claimed in claim 10, wherein said activity context relates to movement data of said at least one member.

12. The method for distributing advertisements to electronic devices as claimed in claim 10, wherein:

if said movement data indicates movement of said at least one device that exceeds a speed threshold then said advertisement includes an audio component; and

if said movement data indicates movement of said at least one device that does not exceed said speed threshold then said advertisement provides audio and visual components.

13. The method for distributing advertisements to electronic devices as claimed in claim 12, wherein:

if said activity context indicates that said at least one device is associated with a driver of a vehicle then said advertisement includes only an audio component.

14. A server for distributing messages to electronic devices, said server comprising:

an activity analysis module for identifying a set of devices that meet a first criteria regarding an activity level; and

an advertisement transmission module for transmitting a set of advertisements to said set of devices based on activity levels of said set of devices.

15. The server for distributing messages to electronic devices as claimed in claim 14, wherein for said activity analysis module said activity data relates to at least one communication log of communications processed by at least one member in said devices.

16. The server for distributing messages to electronic devices as claimed in claim 14, wherein said advertisement transmission module provides a first member in said set with a first advertisement based on its activity level and a second member in said set with a second advertisement based on its activity level.

17. The server for distributing messages to electronic devices as claimed in claim 15, wherein said first criteria defines a minimum number of processed communications by said at least one member in said group within a predetermined time period.

18. The server for distributing messages to electronic devices as claimed in claim 14, wherein said activity data relates to a location of said at least one member.

19. The server for distributing messages to electronic devices as claimed in claim 15, wherein said first criteria relates to data provided from a social network website.

20. The server for distributing messages to electronic devices as claimed in claim 14, wherein:

said activity data also provides an activity context of said at least one member;

if said movement data indicates movement of said at least one device that exceeds a speed threshold then said advertisement includes an audio component; and

if said movement data indicates movement of said at least one device that does not exceed said speed threshold then said advertisement provides audio and visual components.