System And Method For Providing Short Message Targeted Advertisements Over A Wireless Communications Network

• US 20110251900A1
• Filed: 06/23/2011
• Published: 10/13/2011
• Est. Priority Date: 04/02/2001
• Status: Active Grant

• Current Assignee: Knapp Investment Company Limited
• Original Assignee: AT&T Intellectual Property I LP (AT&T, Inc.)
• Inventors: Meadows, Vernon, Link, Charles M. II, Cardina, Donald M.
• Granted Patent: US 8,249,565 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/14 Short messaging services, e.g. short message services [SMS] or unstructured supplementary service data [USSD]
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

A method and system for providing targeted advertisement information to consumers over a wireless communications network. In one embodiment, local advertisers register to advertise on certain wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device that is specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser'"'"'s account is charged for transmission of the advertisement. In a further embodiment, each of the messages stored in the database is also associated with one or more demographic codes, and users of wireless communications device select from one more demographic codes to describer their advertisement preferences. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographics codes that are associated with the messages.

Claims

1. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:

storing a message in a database, the message being associated with a location, the message stored in the database including advertising information sponsored by a respective advertiser having a business associated with the location associated with the message;

detecting location information of a wireless communications device;

selecting the message in the database associated with the location information;

transmitting the message to the wireless communications device;

receiving an acknowledgement from the wireless communications device of receipt of the message; and

storing a confirmation of the message.

2. The method of transmitting a message according to claim 1, wherein the wireless communications device is associated in the database with a field indicating to block transmission of the message to the wireless communications device, whereby the message that is associated in the database with the field indicating to block the transmission of the message is not transmitted to the wireless communications device.

3. The method of transmitting a message according to claim 1, wherein the message is comprised of text.

4. The method of transmitting a message according to claim 1, wherein the wireless communications device is a cellular telephone.

5. The method of transmitting a message according to claim 1, wherein the message stored in the database is associated with a demographic code, the wireless communications device operating in the wireless network is associated with the demographic code, and wherein the message to be transmitted is associated with the demographic code associated with the wireless communications device.

6. A method for transmitting an advertisement over a wireless network to a wireless communications device, the method comprising:

storing a plurality of advertisements in an advertisements database;

storing in an advertisers database a list of advertisers requesting transmission of advertisements stored in the advertisements database, wherein the advertisers are associated with advertiser account information;

detecting the presence of the wireless communications device in a location;

detecting an identification of the wireless communications device;

selecting a selected advertisement in the database associated with the location;

identifying the selected advertisement to be transmitted to the wireless communications device as pending;

transmitting the selected advertisement to the wireless communications device;

deleting the selected advertisement as pending; and

storing a confirmation of the selected advertisement.

7. The method of claim 6, further comprising updating the advertiser account information of the advertiser requesting transmission of the selected advertisement.

8. The method of claim 6, wherein advertisers access the advertisers database to add requests to transmit advertisements through a network page.

9. The method of claim 6, wherein users of wireless communications devices access a devices database to select from category codes that correspond to preferences for receiving advertisements.

10. The method of claim 6, wherein the advertisements database is created from requests to transmit advertisements stored in the advertisers database.

11. The method of claim 6, wherein the advertisements contain coupons to be redeemed with a respective advertiser.

12. A method for transmitting an advertisement over a wireless network to a wireless communications device, the method comprising:

detecting presence of the wireless communications device in a location;

detecting an identification of the wireless communications device;

selecting a selected advertisement associated with the location in an advertisement database;

identifying the selected advertisement to be transmitted to the wireless communications devices as pending;

transmitting the selected advertisement to the wireless communications device;

deleting the selected advertisement as pending; and

storing a confirmation of the selected advertisement.

13. The method of claim 12, wherein advertisers access an advertisers database to add requests to transmit advertisements through a network page.

14. The method of claim 12, wherein location information of a wireless communications device is detected from registration information.

15. The method of claim 14, wherein the location is detected from data comprising a cell site identifier.

16. A method for transmitting advertisements over a wireless network to wireless communications devices, the method comprising:

detecting in a users database identification information of a wireless communications device;

selecting a selected advertisement in an advertisements database associated with a category code that is associated with the wireless communications device in the users database;

transmitting the selected advertisement to the wireless communications device;

receiving an acknowledgement from the wireless communications device of receipt of the selected advertisement; and

storing a confirmation of the selected advertisement.

17. The method of claim 16, wherein the category code indicates a category pertaining to an offering associated with a respective advertisement.

18. The method of claim 17, wherein the category code associated with the wireless communications device indicates a preference in receiving advertisements.

19. The method of claim 16, wherein the category code indicates a category pertaining to a time period.

20. The method of claim 16, wherein the wireless network is in communication with an advertisers database containing account information of advertisers sponsoring advertisements in the advertisements database, the method further comprising:

receiving a response from the wireless communications device; and

providing notification of the response to the advertiser sponsoring the transmitted advertisement.

21. The method of claim 20, wherein the advertisement is a coupon, and the response is a notification to redeem the coupon.

22. The method of claim 16, wherein the wireless communications device is operating on a wireless network in a cell location that is associated with the selected advertisement.

23. A method for transmitting advertisement coupons over a wireless network to a wireless communications device, the method comprising:

detecting identification information of the wireless communications device;

transmitting a transmitted advertisement coupon to the wireless communications device;

receiving an acknowledgement from the wireless communications device of receipt of the transmitted advertisement coupon;

storing a confirmation of the transmitted advertisement coupon.

24. A system for transmitting messages over a wireless network to wireless communications devices, comprising:

an advertisements queue for storing a plurality of advertisements to be transmitted to wireless communications devices, wherein the advertisements are associated with a location;

a processor for receiving location information of a wireless communications device and selecting a selected advertisement in the advertisements queue associated with the location of the wireless communications device;

a transmitter for transmitting the selected advertisement to the wireless communications device; and

an acknowledgements processor for receiving an acknowledgement from the wireless communications device,

wherein the transmitter re-transmits the selected advertisement to the wireless communications device until an acknowledgement is received in the acknowledgements processor.

25. The system of claim 24, further comprising:

a consumer response processor for receiving responses to transmitted advertisements from wireless communications devices,

wherein responses are provided to respective advertisers requesting transmission of the respective advertisements.

26. A system for transmitting messages over a wireless network to a wireless communications device, comprising:

an advertisements queue for storing a plurality of advertisements to be transmitted to wireless communications devices, wherein the advertisements are associated with a category code;

a users database for storing user identification information of wireless communications devices operating on the wireless network, wherein the user identification information includes the category code associated with preferences of the respective user;

a processor for receiving user identification information of the wireless communications device and selecting a selected advertisement in the advertisements queue associated with the category code in the user identification information;

a transmitter for transmitting the selected advertisement to the wireless communications device; and

a consumer response processor receiving an acknowledgement from the wireless communications device of receipt of the selected advertisement.

27. A method for transmitting a message over a wireless network to a wireless communications device, the method comprising:

storing a message in a database, wherein the message is associated with a location, the message stored in the database including advertising information sponsored by a respective advertiser having a place of business associated with the location associated with the message;

detecting location information of a wireless communications device;

selecting a selected message in the database associated with the detected location;

transmitting the selected message to the wireless communications device; and

keeping a history log of transmitted messages in an account associated with the respective advertiser sponsoring the message.