Target Area Based Content and Stream Monetization Using Feedback

• US 20110251902A1
• Filed: 04/07/2011
• Published: 10/13/2011
• Est. Priority Date: 04/11/2010
• Status: Abandoned Application

• Current Assignee: Ntangle Labs, Inc.
• Original Assignee: Transaxtions LLC
• Inventors: Nagarajayya, Nagendra
• Application Number:
  US13/081,605
• Publication Number:
  US 20110251902A1
• Time in Patent Office: Days
• US Class Current: 705/14.71
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method to increase monetization of event streams with relevant content such as advertising, games, puzzles, sensory output, etc. using target areas on a client device. The target area enables contextually relevant advertisement objects to be streamed in from a server device. The target areas enable the event streams and user generated content to be sold as cost-per-time, click-sale, click, impressions, etc. increasing monetization revenue, brand awareness and traffic.

Claims

1. A method for monetizing content, including streaming content with advertisements in a computer based system comprising:

(a) a client device with a clock signal means, a display means and program code execution means;

said clock signal means generates a signal periodically;

said client device provides a means for said program code to sign up;

said sign up triggers said program code to be executed at said signal;

said display shows content;

said content can be text or graphics [etc.], (b) a server device that waits for client devices to communicate;

said server device sends back a plurality of data objects and program code as response;

said program code is executed on said client device;

said data object has a plurality of attributes;

said attributes make up an advertisement, whereby said program code execution renders said data objects on said client display;

said execution also enables program code to sign up with said client device to be triggered at said clock signal;

said clock signal trigger enables said program code to be executed and change said data objects on the said display;

said execution also enables program code to communicate with said server device;

said communication with server device includes parameters clock tick and identifier attributes;

said server device uses said clock tick and said identifier attributes to match feedback input and send back more data objects and program code;

(c) a site-owner owning content on the client device, said content is retrieved from a server device;

said content is created by the site-owner or a partner;

said content can be identified by said program code from said server device.

2. The method of claim 1 further comprising, selecting a plurality of target areas on said display by said program code;

said target area enables program code to change content on said display without affecting content in other areas on said display.

3. The method of claim 1 further comprising said server device to initiate communication with said program code being executed on said client device;

said communication enables server device to send said data objects and program code to said client device.

4. The method of claim 1, wherein said server device sends back data objects with a plurality of attributes;

one said attribute allows said program code to count said clock signals;

said count attribute enables program code to change data objects or communicate with server device when count thresholds are crossed.

5. The method of claim 2, further comprising trapping clicks on said client device in said target areas or on a link in said target area;

said link is an attribute of said data object;

said click means maybe an input or pointer device;

said click triggers said program code to be executed;

said execution enables said client device to communicate and receive content from a server device.

6. The method of claim 2 wherein said program code changes said data objects in said target areas at said clock signal and said count thresholds, whereby said cyclic change on said display creates a perception of change.

7. The method of claim 5, further comprising tracking said clicks, counts and client attributes;

said clicks, counts and client attributes are communicated back to said server device by said program code;

said server device persists these said clicks, counts and client attributes.

8. The method of claim 7 wherein, said clicks, counts and client attributes are used to bill customers for the advertisements shown on said client device;

said customers create said data objects sent by the said server device;

said customers use a client device communicating across a network to access said server device;

said communication enables said server device to send across content enabling customers to create said data objects with a plurality of attributes;

wherein said data objects created have at least attributes title, description, a shown link, a click link, a trigger count, target area, target terms, a bid price or fixed price or click-to-sale type or cost-per-time, a reference to another data object;

wherein said content sent back by said server device enables customer to connect data objects together;

said connections enable said program code to change data objects at said clock and count triggers;

wherein said attribute fixed price can be configured on said server device;

said fixed price can be increased or decreased based on demand and target area where data objects are to be displayed;

said fixed price has priority over said bid price;

said priority determines showing data object with fixed price type even when there is a competing data object with a higher price of bid price type;

wherein said attribute bid price is set by a forward auction;

said bid price increases or decreases through customer bidding;

wherein, said data object with a plurality of attributes may also include attributes a sale price, a discount percentage, a compare link, a compare identifier, image link, [etc.];

wherein said attribute link is a communication identifier comprising of an address;

said address may include numbers and text.

9. The method of claim 1, further comprising said client device sends said query terms to said server device;

wherein said server device uses said query term to match attributes target terms, title, description, [etc.] in said data objects and send back matching data objects relevant to query terms.

10. The method of claim 5 wherein, a click is trapped in a target area;

said click maybe on a link displayed in said target area;

said link type maybe a compare link;

said link type enables said client device to communicate with a server device with at least said compare identifier as a parameter;

said compare identifier enables said server device to send back comparison content to the client device;

said comparison content may further include a plurality of customer links.

11. The method of claim 8, wherein a customer is billed;

said billing is per impression or per click or click-to-sale or cost-per-time;

said billing type is fixed or bid or click-to-sale;

said impression is content rendered on client device a plurality of times;

said per click is a click in said target area;

said click-to-sale is a sale resulting from a said click;

said cost-per-time is a monetizing by time;

said time maybe seconds, days, weeks, months, quarters, years.

12. The method of claim 1 wherein, said advertisement is text or graphics and may include sound.

13. The method of claim 2, wherein said target area is an area on said display;

said area allows said content to be displayed without affecting other content on said display.

14. The method of claim 1 further comprising, identifying a plurality of target areas on said client device by site-owner and creating said target areas on said server device;

said target area is a display area on said client device;

said target area has a plurality of attributes;

said target area has at least attributes, “

target area type”

, cost type, billing type, billing frequency, billing period, motion, content generation, dimension, content type, display and layout attributes;

said “

target area type”

attribute enables plurality of target area behaviors to be created;

said attributes billing type, cost type, billing frequency, billing period allow target area to be monetized;

said content type enables different types of content like text/graphics/media/sensory output to be rendered in said target area;

said attribute content generation type allows said site-owner content/partner or advertisement content to be rendered in target area;

said site-owner adds program code generated by server device to content shown on client device;

said program code allows target area to be identified;

said program code allows said content sent by server device to be rendered in said target area.

15. The method of claim 1 further comprising, said feedback input is a collection of timelines and contexts;

said timeline is a period in time identifying the feedback input;

said context describes events, objects and actions associated with the timeline;

said actions describes input and output;

said input is user input communicated back to the server device from said client device and said output is output communicated to the user of the said client device;

said action also describes prioritization of events and objects;

said context enables matching data objects to be communicated back to said client device;

said data objects may include said actions.

16. The method of claim 1 further comprising, said clock ticks is an identifier in time space tracking time elapsed on the client device and said identifier attributes are attributes describing the client device, application, location, user, [etc.].

17. The method of claim 15 further comprising, said feedback input is generated with human and machine intelligence.

18. The method of claim 1 further comprising, said clock signal means and program code execution on said client device enable real time communication with said server device.

19. The method of claim 1, wherein said client device maybe a general purpose computer;

said client device executes a client application that can connect to a server device across a network;

said client application can render content and execute program code sent back by server device.

20. The method of claim 1, wherein said server device maybe a general purpose computer;

said server device executes a server application that accept requests from a plurality of client devices across a network and sends back a response.