SYSTEM AND METHOD FOR PROVIDING FEEDBACK FOR TARGETED COMMUNICATIONS

• US 20110258040A1
• Filed: 04/16/2010
• Published: 10/20/2011
• Est. Priority Date: 04/16/2010
• Status: Abandoned Application

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: GNANASAMBANDAM, Shanmuganathan
• Application Number:
  US12/761,985
• Publication Number:
  US 20110258040A1
• Time in Patent Office: Days
• US Class Current: 705/14.45
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: H04L 2209/56 Financial cryptography, e.g. electronic payment or e-cash
• CPC Class Codes: H04L 2209/805 Lightweight hardware, e.g. radio-frequency identification [RFID] or sensor
• CPC Class Codes: H04L 9/3271 using challenge-response

Abstract

A method of providing a targeted communication to a first device having data communication capabilities and for verifying usage of the targeted communication by a user, the method including: receiving and storing communication generation criteria from a first party; receiving target information from the first device, wherein the target information is associated with the user or the first device; comparing the target information with the communication generation criteria; generating the targeted communication based on results of the step of comparing; delivering the targeted communication to the first device, wherein the targeted communication comprises a verification action; determining if the verification action has been performed; and, storing the targeted communication on the first device or on a second device.

Claims

1. A method for providing a targeted communication to a first device having data communication capabilities and for verifying usage of the targeted communication by a user, said method comprising:

a) receiving and storing communication generation criteria from a first party;

b) receiving target information from the first device, wherein the target information is associated with the user or the first device;

c) comparing the target information with the communication generation criteria;

d) generating the targeted communication based on results of the step of comparing;

e) delivering the targeted communication to the first device, wherein the targeted communication comprises a verification action;

f) determining if the verification action has been performed; and

,

g) storing the targeted communication on the first device or on a second device.

2. The method of claim 1 wherein the communication generation criteria and the target information are selected from the group consisting of:

an age of the user;

a sex of the user;

a first location of the user;

a second location of the first device;

an association of the user;

a selection of the user;

a keyword;

a period of time the user is at a third location;

at least one interest category;

a current event;

a current offer;

a current event related to a fourth location;

a facility proximate a fifth location; and

, combinations thereof.

3. The method of claim 2 wherein the target information is the keyword and the keyword comprises a portion of a title, a portion of the content, or metadata of a document received by the first device.

4. The method of claim 1 further comprising providing the targeted communication to the user after the step of delivering the targeted communication to the first device.

5. The method of claim 4 wherein the targeted communication is provided in a form selected from the group consisting of:

a printed document;

a video display;

an audio signal; and

, combinations thereof.

6. The method of claim 1 wherein the verification action is selected from the group consisting of:

forming a small image near the targeted communication;

forming a small image on the targeted communication;

forming a color variation on or near the targeted communication;

tagging or encircling all or a portion of the targeted communication;

marking the targeted communication with an ink;

scratching all or a portion of the targeted communication;

striking through all or a portion of the targeted communication;

forming a check mark on or near the targeted communication;

providing a biometric information on or near the targeted communication;

removing a portion of a document on or near the targeted communication;

typing a hyperlink into a user interface;

clicking on a hyperlink with an input device;

measuring a length of a document comprising the targeted communication;

tapping a portion of the document comprising the targeted communication when the document is placed on a pressure sensitive reader;

disfiguring a portion of the document comprising the targeted communication;

scratching off a portion of an ink on the document comprising the targeted communication;

producing a specific sound by striking the document comprising the targeted communication;

providing at least one specific electromagnetic frequency to the first device;

detecting a folded portion of the document comprising the targeted communication;

scanning a one dimensional bar code, a two dimensional bar code, a color code, a glyph or a QR code;

facsimile transferring all or a portion of the document comprising the targeted communication;

placing a RFID device proximate the first device wherein the RFID device is associated with the user; and

, combinations thereof.

7. The method of claim 1 wherein the verification action is selected from the group consisting of:

a first action performed on the first device;

a second action performed on the second device; and

, combinations thereof.

8. The method of claim 1 wherein the first and second devices are each selected from the group consisting of:

a multi-function device;

a printer;

a GPS;

a cellular phone;

a facsimile machine;

a webserver;

a computer;

a database;

a portable electronic device; and

, combinations thereof.

9. The method of claim 1 further comprising storing the verification information on the first device or on the second device

10. The method of claim 1 further comprising providing the user access to the targeted communication after the step of storing the targeted communication.

11. The method of claim 10 wherein the user accesses the targeted communication via a computer, a printer, a web browser, an email, a cellular phone or a combination thereof.

12. The method of claim 1 wherein said first party is an advertiser or an advertising aggregator.

13. The method of claim 1 wherein the communication is an advertisement.

14. The method of claim 1 wherein the verification action comprises a plurality of actions and the first party receives a compensation based on the plurality of actions.

15. A method for providing a targeted communication and for verifying usage of the targeted communication by a user, said method comprising:

a) receiving and storing communication generation criteria from a first party;

b) receiving target information from a first device, wherein the target information is associated with the user or the first device;

c) comparing the target information with the communication generation criteria;

d) generating the targeted communication based on results of the step of comparing;

e) delivering the targeted communication to the first device, wherein the targeted communication comprises a verification action;

f) transmitting the targeted communication to a second device after performance of the verification action and storing the targeted communication on the second device;

g) providing the targeted communication comprising the verification action at a third device; and

,

h) comparing the targeted communication stored on the second device with the targeted communication provided to the third device.

16. The method of claim 15 wherein the first and third devices are selected from the group consisting of:

a multi-function device;

a printer;

a GPS;

a cellular phone;

a facsimile machine;

a webserver;

a computer;

a database;

a portable electronic device; and

, combinations thereof.

17. The method of claim 15 wherein the second device is a computer associated with the first party.

18. The method of claim 15 wherein the first and third devices are positioned in different locations.

19. A method for providing a targeted communication and for verifying usage of the targeted communication by a user, said method comprising:

a) receiving and storing a set of information associated with the user on a first device;

b) providing the set of information associated with the user to a first party;

c) generating a custom message based on the set of information associated with the user;

d) storing the custom message on the first device;

e) receiving at least a portion of the set of information associated with the user on a multi-function device;

f) retrieving the custom message based on the at least a portion of the set of information associated with the user; and

,

g) providing the custom message to the user via the multi-function device.

20. The method of claim 19 wherein the custom message is encrypted between the steps of storing the custom message and providing the custom message.

21. The method of claim 19 wherein the first device comprises a public key used to encrypt and decrypt a set of data and the multi-function device comprises a private key used to encrypt and decrypt the set of data passing between the multi-function device and the first device.

22. The method of claim 19 wherein the first device is a computer arranged to interface with the multi-function device via a network.

23. The method of claim 19 wherein the multi-function device comprises a first random number seed which changes over time and is convertible to a first hash value, the first device comprises a second random number seed which changes over time and is convertible to a second hash value, the first device is arranged to compare the first and second hash values and if the first hash value is within a tolerance of the second hash value the first device logs a successful match.

24. The method of claim 19 wherein said first device is an advertising aggregator device.

25. The method of claim 19 wherein said first party is an advertiser.