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Endorsements Used in Ranking Ads

  • US 20110258042A1
  • Filed: 04/16/2010
  • Published: 10/20/2011
  • Est. Priority Date: 04/16/2010
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method, comprising:

  • receiving a request for an advertisement from a user device associated with a first user;

    identifying advertisements responsive to the request;

    determining that;

    one of the advertisements describes a good or service that is associated with an endorsement provided by an endorser, andthe endorser is recommended by a second user that belongs to a same social network as the first user;

    ranking the advertisements based on one or more signals associated with each advertisement, wherein one of the signals for the one advertisement is the endorsement and is used in the ranking in response to the determination; and

    providing the ranked advertisements in response to the request.

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