System And Method for Communicating Media Content

• US 20110258048A1
• Filed: 05/27/2011
• Published: 10/20/2011
• Est. Priority Date: 03/28/2000
• Status: Active Grant

• Current Assignee: RPX Corporation
• Original Assignee: Kevin R. Imes, Russell W. White
• Inventors: White, Russell W., Imes, Kevin R.
• Granted Patent: US 8,521,140 B2
• Time in Patent Office: Days
• US Class Current: 705/14.64
• CPC Class Codes: G06F 3/0482 Interaction with lists of selectable items, e.g. menus
• CPC Class Codes: G06F 3/04842 Selection of displayed objects or displayed text elements G06F3/0482 takes precedence
• CPC Class Codes: G06F 3/0488 using a touch-screen or digitiser, e.g. input of commands through traced gestures
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G11B 31/02 with automatic musical instruments
• CPC Class Codes: H04H 60/27 Arrangements for recording or accumulating broadcast information or broadcast-related information
• CPC Class Codes: H04L 41/22 comprising specially adapted graphical user interfaces [GUI]
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04L 65/70 Media network packetisation
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1095 Replication or mirroring of data, e.g. scheduling or transport for data synchronisation between network nodes
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04M 1/6091 including a wireless interface
• CPC Class Codes: H04M 1/72406 by software upgrading or downloading
• CPC Class Codes: H04M 1/72412 using two-way short-range wireless interfaces
• CPC Class Codes: H04M 1/7243 with interactive means for internal management of messages
• CPC Class Codes: H04M 1/72433 for voice messaging, e.g. dictaphones for answering incoming calls H04M1/64
• CPC Class Codes: H04M 1/72442 for playing music files
• CPC Class Codes: H04M 1/72445 : for supporting Internet browser applications
• CPC Class Codes: H04M 1/72469 : for operating the device by selecting functions from two or more displayed items, e.g. menus or icons
• CPC Class Codes: H04M 2250/64 : file transfer between terminals download of applications H04M1/72406; transfer of messages, e.g. SMS, e-mail or MMS H04M1/7243
• CPC Class Codes: H04W 28/14 : using intermediate storage
• CPC Class Codes: H04W 4/06 : Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/12 : Messaging; Mailboxes; Announcements
• CPC Class Codes: H04W 84/12 : WLAN [Wireless Local Area Networks]
• CPC Class Codes: H04W 88/06 : adapted for operation in multiple networks or having at least two operational modes, e.g. multi-mode terminals

Abstract

A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

Claims

1. A method for targeted advertising, comprising:

accessing at least one piece of demographic information associated with a user of a portable device comprising a display, a non-volatile memory, a processing device operable to execute instructions stored in the non-volatile memory, a portion of instructions saved locally at the portable device and configured to facilitate accessing of a network based resource, and at least one wireless transceiver;

selecting an advertisement to be delivered to the user based at least in part on the at least one piece of demographic information; and

initiating communication of a version of the advertisement that is configured for presentation at the portable device.

2. The method of claim 1, wherein the at least one piece of demographic information is selected from a group consisting of a gender demographic, an age demographic, and an ethnic demographic.

3. The method of claim 1, wherein the at least one piece of demographic information is derived from information input by the user.

4. The method of claim 1, further comprising selecting the advertisement to be delivered to the user based at least in part on a second piece of demographic information.

5. The method of claim 4, further comprising selecting the advertisement to be delivered to the user based at least in part on a third piece of demographic information.

6. The method of claim 1, further comprising formatting the advertisement for receipt by a cellular telephone, wherein the portable device is operable as a cellular telephone.

7. The method of claim 1, further comprising accepting a user inputting of the at least one piece of demographic information.

8. The method of claim 1, further comprising recognizing that the portable device is communicating with a network resource.

9. The method of claim 8, wherein the network resource is operable to communicate a streamed delivery of a media originating in a geographic location remote from a then current location of the portable device.

10. The method of claim 9, wherein the at least one piece of demographic information is a current location of the portable device.

11. A targeted advertisement system, comprising:

a memory maintaining a piece of demographic information about a user who has a cellular telephone;

a first resource communicatively coupled to the memory and configured to select a particular advertisement that is targeted for a particular demographic group of which the user is a part according to the piece of demographic information; and

a communication resource communicatively coupled to the first resource and configured to initiate a sending of the particular advertisement to the cellular telephone.

12. The system of claim 11, wherein the communication resource is further configured to format information representing the particular advertisement into a format receivable by the cellular telephone.

13. The system of claim 11, wherein the communication resource is operable to utilize hyper text markup language.

14. The system of claim 11, wherein the memory is maintaining a second piece of demographic information about the user, further wherein the first piece relates to a gender of the user and the second piece relates to an age of the user.

15. The system of claim 11, wherein the piece of demographic information is derived from information input by the user.

16. The system of claim 11, further comprising the cellular telephone, wherein the cellular telephone comprises a processor, a communication module configured to receive a wirelessly communicated collection of digital data packets, a display configured to present a user interface, a memory operable to store an over the air downloaded application, and a Bluetooth communication module.

17. A computer readable medium to store computer executable modules for use by an advertising resource, the computer executable modules comprising:

a computer executable demographic module to identify a first and a second piece of demographic information about a user with a portable device that is capable of communicating with a wireless network; and

a computer executable advertising module to select a targeted advertisement to be sent to the portable device, wherein the targeted advertisement is selected based upon at least the first piece of demographic information.

18. The computer readable medium of claim 17, further comprising a computer executable database module to maintain a user name and password for the user.

19. The computer readable medium of claim 17, further comprising an insertion module to initiate communication of the targeted advertisement to the portable device.

20. The computer readable medium of claim 17, further comprising a formatting module to ensure that the targeted advertisement is presentable by the portable device.