Central Web-Based Data Exchange

• US 20110258064A1
• Filed: 04/15/2011
• Published: 10/20/2011
• Est. Priority Date: 04/16/2010
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: AGARWAL, ANURAG, MOONKA, RAJAS, ZAMIR, OREN E.
• Granted Patent: US 9,076,153 B2
• Time in Patent Office: Days
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

In general, a computer-implemented method of managing data exchange includes registering a plurality of data sellers with a computer-implemented data exchange; registering a plurality of data buyers with the computer-implemented data exchange; mediating data sharing arrangements between pairs of the buyers and sellers, the arrangement defining prices and permitted uses of data provided by a data seller to a data buyer; and enforcing, on behalf of the data seller, restrictions imposed by the negotiations on data use by the data buyer.

Claims

1. A computer-implemented method of managing data exchange, the method comprising:

electronically registering a plurality of data sellers with a computer-implemented data exchange;

electronically registering a plurality of data buyers with the computer-implemented data exchange;

mediating data sharing arrangements between pairs of the buyers and sellers, the arrangements defining prices and permitted uses of data provided by a data seller to a data buyer; and

enforcing, on behalf of the data seller, restrictions imposed by the negotiations on data use by the data buyer.

2. A method performed on a data exchange entity, the method comprising:

receiving, at a data exchange entity from a data seller, a user data list that comprises a plurality of user identities and one or more characteristics associated with the plurality of user identities;

receiving, at the data exchange entity, one or more seller-defined terms that govern the use of the user data list by one or more data buyers, the seller-defined terms comprising a price for accessing the list;

presenting the user data list and the seller-defined terms to one or more data buyers;

receiving a selection of the user data list from the one or more data buyers, the selection comprising an agreement with the seller-defined terms;

compensating the data seller based at least in part on a determination that the one or more data buyers have used the user data list to target one or more content items to a user.

3. The method of claim 2, wherein the one or more characteristics comprise Internet browsing habits associated with the plurality of user identities.

4. The method of claim 2, wherein receiving a selection of the user data list comprises receiving, from the one or more data buyers, an agreement to pay a subscription fee specified by the seller-defined terms.

5. The method of claim 2, wherein receiving a selection of the user data list comprises receiving, from the one or more data buyers, an agreement to pay the data seller based on a determination that a content item has been presented to a user associated with the plurality of user identities.

6. A method comprising:

electronically registering a plurality of data sellers with a computer-implemented data exchange;

electronically registering a plurality of data buyers with the computer-implemented data exchange;

mediating data sharing arrangements between pairs of the data buyers and data sellers, the arrangements defining prices and permitted uses of a first data list provided by a data seller to a data buyer, the first data list being for use in targeting content to users;

providing access to the first data list to the data buyer for use in targeting content items to users;

receiving additional data associated with the data buyer that has been uploaded for use in targeting content items to users by the data buyer; and

determining, based at least in part on the additional data, that the data buyer has violated one or more of the permitted uses of the first data.

7. The method of claim 6, wherein the additional data comprises a second data list, and wherein the determining comprises comparing the second data list to one or more additional data lists to determine whether a similarity exists between the second data list and the one or more additional data lists.

8. The method of claim 7, further comprising identifying the data buyer as being in violation of the one or more permitted uses of the first data when the similarity exceeds a threshold.

9. The method of claim 6, wherein the first data list comprises a plurality of user identities and one or more characteristics associated with the plurality of user identities.

10. The method of claim 9, wherein the one or more characteristics comprise Internet browsing habits associated with the plurality of user identities.

11. The method of claim 6, wherein the additional data comprises a dummy cookie received from the data buyer.

14. The method of claim 6, wherein the additional data comprises a dummy cookie received from a user.

15. The method of claim 14, wherein determining that the data buyer has violated one or more of the permitted uses of the first data comprises determining that the data buyer has transmitted the dummy cookie to the user.

12. The method of claim 12, wherein determining that the data buyer has violated one or more of the permitted uses of the first data comprises detecting a possession of the dummy cookie by the data buyer.

13. The method of claim 12, wherein detecting possession of the dummy cookie comprises performing a data synchronization operation with the data buyer.

16. A computer storage device comprising executable instructions that, when executed, cause a processing device to perform operations comprising:

electronically registering a plurality of data sellers with a computer-implemented data exchange;

electronically registering a plurality of data buyers with the computer-implemented data exchange;

mediating data sharing arrangements between pairs of the data buyers and data sellers, the arrangements defining prices and permitted uses of a first data list provided by a data seller to a data buyer, the first data list being for use in targeting content to users;

providing access to the first data list to the data buyer for use in targeting content items to users;

receiving additional data associated with the data buyer that has been uploaded for use in targeting content items to users by the data buyer; and

determining, based at least in part on the additional data, that the data buyer has violated one or more of the permitted uses of the first data.

17. A system comprising:

a registration engine configured to;

electronically register a plurality of data sellers with a computer-implemented data exchange; and

electronically register a plurality of data buyers with the computer-implemented data exchange;

a mediation engine to mediate data sharing arrangements between pairs of the data buyers and data sellers, the arrangements defining prices and permitted uses of a first data list provided by a data seller to a data buyer, the first data list being for use in targeting content to users;

a data list manager configured to;

provide access to the first data list to the data buyer for use in targeting content items to users; and

receive additional data associated with the data buyer that has been uploaded for use in targeting content items to users by the data buyer; and

an audit engine to determine, based at least in part on the additional data, that the data buyer has violated one or more of the permitted uses of the first data.