METHOD, SYSTEM AND PROGRAM PRODUCT FOR PARTICIPATING IN SOCIAL MEDIA SITES ON BEHALF OF ENTITY

• US 20110258561A1
• Filed: 10/04/2010
• Published: 10/20/2011
• Est. Priority Date: 04/14/2010
• Status: Abandoned Application

• Current Assignee: Media Logic Incorporated
• Original Assignee: Media Logic Incorporated
• Inventors: Gebauer, Thomas M., Kobylar, Jennifer A., Ladouceur, Ronald P., Smith, Michael Thomas
• Application Number:
  US12/897,266
• Publication Number:
  US 20110258561A1
• Time in Patent Office: Days
• US Class Current: 715/753
• CPC Class Codes: G06Q 10/103 Workflow collaboration or project management
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: H04L 51/04 Real-time or near real-time messaging, e.g. instant messaging [IM]
• CPC Class Codes: H04L 51/52 for supporting social networking services

Abstract

A software-based dashboard interface on computing units enables user participation in social media sites on a global computer network on behalf of an entity. Contributors collaborate via the dashboards to have electronic conversations regarding existing postings and/or ideas for new postings on social media sites regarding or affecting the entity. One or more of the users develop a proposed posting(s) regarding or affecting the entity and intended for a social media site(s) on the global computer network. A computer-assisted approval process is performed by an Approver for one or more of the proposed posting(s). One or more approved postings are then posted to the social media site(s) via a computing unit(s). A Conversation Manager manages the collaboration, development and posting.

Claims

1. A computer-assisted method for participating in at least one social media site on a global computer network on behalf of an entity, the method comprising:

collaborating by at least two of a plurality of users via a plurality of computing units to have at least one electronic conversation regarding at least one of (a) one or more existing postings regarding or affecting the entity on at least one social media site on a global computer network and (b) one or more ideas for at least one new posting regarding or affecting the entity on the at least one social media site;

developing by at least one of the at least two of the plurality of users via at least one of the plurality of computing units at least one new posting regarding or affecting the entity on one or more social media sites on the global computer network;

approving by a predetermined user of the plurality of users via one of the plurality of computing units the at least one new posting; and

posting the at least one new posting after the approving on the at least one social media site via one of the plurality of computing units.

2. The method of claim 1, further comprising archiving the at least one new posting.

3. The method of claim 2, wherein the collaborating and developing comprise providing access to archived postings to the plurality of users.

4. The method of claim 2, wherein the archiving comprises storing information about the at least one new posting.

5. The method of claim 4, wherein the information comprises at least one of a date stamp, a time stamp, a platform for the posting and a posting authorization status.

6. The method of claim 1, wherein each of the plurality of users has at least one predetermined role, wherein the at least one predetermined role comprises at least one of a contributor, a conversation manager, and an approver, wherein a contributor contributes to one or more new conversations, wherein a conversation manager manages the collaborating, developing and posting, and wherein an approver manages the approving.

7. The method of claim 6, wherein the collaborating comprises private collaboration between a contributor and an approver, and wherein the developing comprises development of at least one new private posting by the contributor.

8. The method of claim 7, wherein the approver has discretion to allow one or more other contributors access to the at least one new private posting.

9. The method of claim 7, wherein the approver has discretion to move the development of the at least one new private posting from private to standard collaboration among all contributors.

10. The method of claim 6, wherein individual contributors can be added, terminated or reinstated.

11. The method of claim 6, wherein the approver has discretion to develop, approve and post a posting without involvement of the conversation manager.

12. The method of claim 6, wherein the conversation manager is also a contributor.

13. The method of claim 6, wherein the conversation manager reviews and writes or revises proposed posts against a plurality of criteria.

14. The method of claim 6, wherein the conversation manager determines whether and when to archive conversation entries.

15. The method of claim 6, wherein the approving comprises the approver and the conversation manager having a conversation regarding the at least one new posting between.

16. The method of claim 15, wherein the conversation between the approver and the conversation manager and the at least one new posting are visible to all contributors but can only be contributed to by the conversation manager and the approver.

17. The method of claim 6, wherein the authorizing comprises one of revising, rejecting and approving the at least one new posting.

18. The method of claim 6, wherein the approver has discretion to delegate posting authority to a contributor for pre-approved or minor commentary.

19. The method of claim 6, wherein the conversation manager has discretion to immediately post pre-approved responses to common questions.

20. The method of claim 6, wherein the collaborating, developing, authorizing and posting are performed via a software-based dashboard interface.

21. The method of claim 20, wherein the interface has different functionality for each of the at least one predetermined role.

22. The method of claim 21, wherein a separate interface is provided for each project.

23. The method of claim 20, wherein the interface includes security.

24. The method of claim 20, wherein the interface can be used for at least two currently active projects.

25. The method of claim 1, wherein at least some of the plurality of users receive notification of new conversation entries.

26. The method of claim 25, wherein the notification comprises an email or other electronic communication.

27. The method of claim 26, wherein the email or other electronic communication comprises a periodic digest of new conversation entries.

28. The method of claim 1, wherein the posting comprises at least one of scheduling an automated posting and scheduling a manual posting.

29. The method of claim 1, wherein the collaborating, developing, authorizing and posting are performed via a software-based dashboard interface.

30. The method of claim 29, wherein the interface has different functionality for each of the at least one predetermined role.

31. The method of claim 29, wherein a separate interface is provided for each project.

32. The method of claim 29, wherein the interface includes security.

33. The method of claim 29, wherein the interface can be used for at least two currently active projects.

34. The method of claim 1, wherein the collaborating comprises monitoring posts on the at least one social media site.

35. A computer system for participating in at least one social media site on a global computer network on behalf of an entity, the system comprising:

a memory; and

at least one processor in communication with the memory, wherein the computer system is programmed to perform a method, the method comprising;

collaborating by at least two of a plurality of users via a plurality of computing units to have at least one electronic conversation regarding at least one of (a) one or more existing postings regarding or affecting the entity on at least one social media site on a global computer network and (b) one or more ideas for at least one new posting regarding or affecting the entity on the at least one social media site;

developing by at least one of the at least two of the plurality of users via at least one of the plurality of computing units at least one new posting regarding or affecting the entity on one or more social media sites on the global computer network;

approving by a predetermined user of the plurality of users via one of the plurality of computing units the at least one new posting; and

posting the at least one new posting after the approving on the at least one social media site via one of the plurality of computing units.

36. The system of claim 35, further programmed for archiving the at least one new posting.

37. The system of claim 36, wherein the collaborating and developing comprise providing access to archived postings to the plurality of users.

38. The system of claim 36, wherein the archiving comprises storing information about the at least one new posting.

39. The system of claim 38, wherein the information comprises at least one of a date stamp, a time stamp, a platform for the posting and a posting authorization status.

40. The system of claim 35, wherein each of the plurality of users has at least one predetermined role, wherein the at least one predetermined role comprises at least one of a contributor, a conversation manager, and an approver, wherein a contributor contributes to one or more new conversations, wherein a conversation manager manages the collaborating, developing and posting, and wherein an approver manages the approving.

41. The system of claim 40, wherein the collaborating comprises private collaboration between a contributor and an approver, and wherein the developing comprises development of at least one new private posting by the contributor.

42. The system of claim 41, wherein the approver has discretion to allow one or more other contributors access to the at least one new private posting.

43. The system of claim 41, wherein the approver has discretion to move the development of the at least one new private posting from private to standard collaboration among all contributors.

44. The system of claim 40, wherein individual contributors can be added, terminated or reinstated.

45. The system of claim 40, wherein the approver has discretion to develop, approve and post a posting without involvement of the conversation manager.

46. The system of claim 40, wherein the conversation manager is also a contributor.

47. The system of claim 40, wherein the conversation manager reviews and writes or revises proposed posts against a plurality of criteria.

48. The system of claim 40, wherein the conversation manager determines whether and when to archive conversation entries.

49. The system of claim 40, wherein the approving comprises the approver and the conversation manager having a conversation regarding the at least one new posting between.

50. The system of claim 49, wherein the conversation between the approver and the conversation manager and the at least one new posting are visible to all contributors but can only be contributed to by the conversation manager and the approver.

51. The system of claim 40, wherein the authorizing comprises one of revising, rejecting and approving the at least one new posting.

52. The system of claim 40, wherein the approver has discretion to delegate posting authority to a contributor for pre-approved or minor commentary.

53. The system of claim 40, wherein the conversation manager has discretion to immediately post pre-approved responses to common questions.

54. The system of claim 40, wherein the collaborating, developing, authorizing and posting are performed via a software-based dashboard interface.

55. The system of claim 54, wherein the interface has different functionality for each of the at least one predetermined role.

56. The system of claim 55, wherein a separate interface is provided for each project.

57. The system of claim 54, wherein the interface includes security.

58. The system of claim 54, wherein the interface can be used for at least two currently active projects.

59. The system of claim 40, wherein at least some of the plurality of users receive notification of new conversation entries.

60. The system of claim 59, wherein the notification comprises an email or other electronic communication.

61. The system of claim 60, wherein the email or other electronic communication comprises a periodic digest of new conversation entries.

62. The system of claim 35, wherein the posting comprises at least one of scheduling an automated posting and scheduling a manual posting.

63. The system of claim 35, wherein the collaborating, developing, authorizing and posting are performed via a software-based dashboard interface.

64. The system of claim 63, wherein the interface has different functionality for each of the at least one predetermined role.

65. The system of claim 63, wherein a separate interface is provided for each project.

66. The system of claim 63, wherein the interface includes security.

67. The system of claim 63, wherein the interface can be used for at least two currently active projects.

68. The system of claim 35, wherein the collaborating comprises monitoring posts on the at least one social media site.

69. A computer program product for participating in at least one social media site on a global computer network on behalf of an entity, the computer program product comprising:

a physical storage medium readable by a processor and storing instructions for execution by the processor for performing a method, the method comprising;

collaborating by at least two of a plurality of users via a plurality of computing units to have at least one electronic conversation regarding at least one of (a) one or more existing postings regarding or affecting the entity on at least one social media site on a global computer network and (b) one or more ideas for at least one new posting regarding or affecting the entity on the at least one social media site;

developing by at least one of the at least two of the plurality of users via at least one of the plurality of computing units at least one new posting regarding or affecting the entity on one or more social media sites on the global computer network;

approving by a predetermined user of the plurality of users via one of the plurality of computing units the at least one new posting; and

posting the at least one new posting after the approving on the at least one social media site via one of the plurality of computing units.

70. The program product of claim 69, further comprising archiving the at least one new posting.

71. The program product of claim 69, wherein the collaborating and developing comprise providing access to archived postings to the plurality of users.

72. The program product of claim 69, wherein the archiving comprises storing information about the at least one new posting.

73. The program product of claim 72, wherein the information comprises at least one of a date stamp, a time stamp, a platform for the posting and a posting authorization status.

74. The program product of claim 69, wherein each of the plurality of users has at least one predetermined role, wherein the at least one predetermined role comprises at least one of a contributor, a conversation manager, and an approver, wherein a contributor contributes to one or more new conversations, wherein a conversation manager manages the collaborating, developing and posting, and wherein an approver manages the approving.

75. The program product of claim 74, wherein the collaborating comprises private collaboration between a contributor and an approver, and wherein the developing comprises development of at least one new private posting by the contributor.

76. The program product of claim 74, wherein the approver has discretion to allow one or more other contributors access to the at least one new private posting.

77. The program product of claim 75, wherein the approver has discretion to move the development of the at least one new private posting from private to standard collaboration among all contributors.

78. The program product of claim 74, wherein individual contributors can be added, terminated or reinstated.

79. The program product of claim 74, wherein the approver has discretion to develop, approve and post a posting without involvement of the conversation manager.

80. The program product of claim 74, wherein the conversation manager is also a contributor.

81. The program product of claim 74, wherein the conversation manager reviews and writes or revises proposed posts against a plurality of criteria.

82. The program product of claim 74, wherein the conversation manager determines whether and when to archive conversation entries.

83. The program product of claim 74, wherein the approving comprises the approver and the conversation manager having a conversation regarding the at least one new posting between.

84. The program product of claim 83, wherein the conversation between the approver and the conversation manager and the at least one new posting are visible to all contributors but can only be contributed to by the conversation manager and the approver.

85. The program product of claim 74, wherein the authorizing comprises one of revising, rejecting and approving the at least one new posting.

86. The program product of claim 74, wherein the approver has discretion to delegate posting authority to a contributor for pre-approved or minor commentary.

87. The program product of claim 74, wherein the conversation manager has discretion to immediately post pre-approved responses to common questions.

88. The program product of claim 74, wherein the collaborating, developing, authorizing and posting are performed via a software-based dashboard interface.

89. The program product of claim 88, wherein the interface has different functionality for each of the at least one predetermined role.

90. The program product of claim 89, wherein a separate interface is provided for each project.

91. The program product of claim 88, wherein the interface includes security.

92. The program product of claim 88, wherein the interface can be used for at least two currently active projects.

93. The program product of claim 69, wherein at least some of the plurality of users receive notification of new conversation entries.

94. The program product of claim 93, wherein the notification comprises an email or other electronic communication.

95. The program product of claim 94, wherein the email or other electronic communication comprises a periodic digest of new conversation entries.

96. The program product of claim 69, wherein the posting comprises at least one of scheduling an automated posting and scheduling a manual posting.

97. The program product of claim 69, wherein the collaborating, developing, authorizing and posting are performed via a software-based dashboard interface.

98. The program product of claim 97, wherein the interface has different functionality for each of the at least one predetermined role.

99. The program product of claim 97, wherein a separate interface is provided for each project.

100. The program product of claim 97, wherein the interface includes security.

101. The program product of claim 97, wherein the interface can be used for at least two currently active projects.

102. The program produce of claim 69, wherein the collaborating comprises monitoring posts on the at least one social media site.

103. A method of deploying an application, the deploying comprising providing computer infrastructure operable to perform a computer-assisted method for participating in at least one social media site on a global computer network on behalf of an entity, the computer-assisted method comprising:

collaborating by at least two of a plurality of users via a plurality of computing units to have at least one electronic conversation regarding at least one of (a) one or more existing postings regarding or affecting the entity on at least one social media site on a global computer network and (b) one or more ideas for at least one new posting regarding or affecting the entity on the at least one social media site;

developing by at least one of the at least two of the plurality of users via at least one of the plurality of computing units at least one new posting regarding or affecting the entity on one or more social media sites on the global computer network;

approving by a predetermined user of the plurality of users via one of the plurality of computing units the at least one new posting; and

posting the at least one new posting after the approving on the at least one social media site via one of the plurality of computing units.

104. The method of claim 103, wherein the deploying comprises integrating computer readable code into at least one computer system, wherein the code in combination with the at least one computer system is capable of performing the computer-assisted method.

105. The method of claim 104, the deploying further comprising determining a number of software-based dashboards to deploy and corresponding roles and functionality therefore prior to the integrating.