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SCORING, MODIFYING SCORES OF, AND/OR FILTERING ADVERTISEMENTS USING ADVERTISER INFORMATION

  • US 20110264508A1
  • Filed: 06/30/2011
  • Published: 10/27/2011
  • Est. Priority Date: 03/29/2002
  • Status: Abandoned Application
First Claim
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1. A computer-implemented method for controlling the serving of ads from a set of relevant ads, each of the ads corresponding to an advertiser, the method comprising:

  • a) accepting, by a computer system including at least one computer, information about an advertiser quality for each of the ads;

    b) scoring, by the computer system, the ads using at least the information about the advertiser quality which includes at least three of the following (i) charge-back information associated with the advertiser, (ii) complaints logged against the advertiser, the complaints being associated with the advertiser, (iii) information of at least one repeat visit by a given user, the repeat visit information being associated with the advertiser, (iv) information of at least one repeat purchase by a given user, the repeat purchase information being associated with the advertiser, (v) abnormally high price information associated with the advertiser, and (vi) abnormally high advertising budget associated with the advertiser; and

    c) controlling, by the computer system, the serving of the ads using the respective scores of the ads.

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