SYSTEM AND METHOD FOR DISTRIBUTING MESSAGES TO COMMUNICATING ELECTRONIC DEVICES BASED ON PROFILE CHARACTERISTICS OF USERS OF THE DEVICES

• US 20110264523A1
• Filed: 04/27/2010
• Published: 10/27/2011
• Est. Priority Date: 04/27/2010
• Status: Abandoned Application

• Current Assignee: Malikie Innovations Limited (Key Patent Innovations Limited)
• Original Assignee: Blackberry Limited
• Inventors: Marks, Bradley Michael, Kaul, Bhavuk, Knowles, Michael, SCOTT, Sherryl Lee Lorraine
• Application Number:
  US12/768,180
• Publication Number:
  US 20110264523A1
• Time in Patent Office: Days
• US Class Current: 705/14.52
• CPC Class Codes: G06Q 10/101 Collaborative creation, e.g. joint development of products or services
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04L 12/189 in combination with wireless systems selective distribution or broadcast in wireless communication networks H04W4/06
• CPC Class Codes: H04L 12/1895 for short real-time information, e.g. alarms, notifications, alerts, updates
• CPC Class Codes: H04L 51/222 using geographical location information, e.g. messages transmitted or received in proximity of a certain spot or area
• CPC Class Codes: H04L 51/58 Message adaptation for wireless communication
• CPC Class Codes: H04W 4/06 Selective distribution of broadcast services, e.g. multimedia broadcast multicast service [MBMS]; Services to user groups; One-way selective calling services
• CPC Class Codes: H04W 4/18 Information format or content conversion, e.g. adaptation by the network of the transmitted or received information for the purpose of wireless delivery to users or terminals

Abstract

The present disclosure related to a system, method and device for distributing messages to electronic devices is provided. The method comprises: identifying two devices that have been communicating with each other and that have at least one common attribute; identifying an advertisement campaign that matches the at least one common attribute; and transmitting a set of advertisements relating to the advertisement campaign to the two devices.

Claims

1. A method for distributing messages to electronic devices, said method comprising:

identifying two devices that have been communicating with each other and that have at least one common attribute;

identifying an advertisement campaign that matches said at least one common attribute; and

transmitting a set of advertisements relating to said advertisement campaign to said two devices.

2. The method for distributing messages to electronic devices as claimed in claim 1, further comprising:

utilizing additional data relating to said two devices to determine an activity state for at least one of said two devices; and

identifying a format of an advertisement in said advertisement campaign to be included in said set of advertisements based on said additional data.

3. The method for distributing messages to electronic devices as claimed in claim 1, wherein said at least one common attribute relates to a preference provided from a social network site.

4. The method for distributing messages to electronic devices as claimed in claim 2, wherein said at least one common attribute is a threshold of common contacts shared by users of accounts for said social network site for the two devices.

5. The method for distributing messages to electronic devices as claimed in claim 1, wherein after transmitting said advertisement to said device, said advertisement is generated on said device.

6. The method for distributing messages to electronic devices as claimed in claim 2, wherein a first member in said group is provided with a first advertisement based on its activity state and a second member in said group is provided with a second advertisement based on its activity state.

7. The method for distributing messages to electronic devices as claimed in claim 6, wherein said identifying two devices that have been communicating with each other and that have at least one common attribute comprises:

examining a record of a communication is sent by a sending device to identify the recipients of said communication;

identifying an attribute associated with said sending device;

identifying a receiving device of said communication;

determining whether said receiving device has a matching attribute to said attribute associated with said sending device; and

identifying said sending device and send receiving device as said two devices if said receiving device has a matching attribute to said attribute associated with said sending device.

8. The method for distributing messages to electronic devices as claimed in claim 7, wherein said identifying an advertisement campaign that matches said at least one common attribute comprises initiating a query to find an advertisement in a database of advertisement campaigns that matches said at least one common attribute.

9. The method for distributing messages to electronic devices as claimed in claim 6, wherein an activity state for said first member relates to a location of said first member.

10. The method for distributing messages to electronic devices as claimed in claim 6, wherein an activity state for said first member relates to movement data of said first member.

11. The method for distributing advertisements to electronic devices as claimed in claim 10, wherein:

if said movement data indicates movement of said first member that exceeds a speed threshold then said advertisement includes an audio component; and

if said movement data indicates movement of said first member that does not exceed said speed threshold then said advertisement provides audio and visual components.

12. The method for distributing advertisements to electronic devices as claimed in claim 11, wherein:

if said activity state indicates that said first member is associated with a driver of a vehicle then said advertisement includes only an audio component.

13. The method for distributing messages to electronic devices as claimed in claim 6, wherein said identifying two devices that have been communicating with each other and that have at least one common attribute comprises:

using cluster analysis to identify said two devices from a larger group of devices to analyze a number of overlapping interests between any two devices in the larger group to identify the two devices.

14. The method for distributing messages to electronic devices as claimed in claim 2, wherein said two devices have been communicating through asynchronous communications.

15. The method for distributing messages to electronic devices as claimed in claim 2, wherein said two devices have been communicating through synchronous communications.

16. A server for distributing messages to electronic devices, said server comprising:

an activity analysis module for identifying two devices that have been communicating with each other and that have at least one common attribute; and

identifying an advertisement campaign that matches said at least one common attribute; and

an advertisement transmission module for transmitting a set of advertisements relating to said advertisement campaign to said two devices.

17. The server for distributing messages to electronic devices as claimed in claim 16, wherein said activity analysis module:

utilizes additional data relating to said two devices to determine an activity state for at least one of said two devices; and

identifies a format of an advertisement in said advertisement campaign to be included in said set of advertisements based on said additional data.

18. The server for distributing messages to electronic devices as claimed in claim 16, wherein said at least one common attribute relates to a preference provided from a social network site.

19. The server for distributing messages to electronic devices as claimed in claim 17, wherein said activity analysis module identifies said two devices that have been communicating with each other by:

examining a record of a communication is sent by a sending device to identify the recipients of said communication;

identifying an attribute associated with said sending device;

identifying a receiving device of said communication;

determining whether said receiving device has a matching attribute to said attribute associated with said sending device; and

identifying said sending device and send receiving device as said two devices if said receiving device has a matching attribute to said attribute associated with said sending device.

20. The server for distributing messages to electronic devices as claimed in claim 16, wherein said attribute analysis module uses cluster analysis to identify said two devices from a larger group of devices to analyze a number of overlapping interests between any two devices in the larger group to identify the two devices.