CONTEXTUAL RECOMMENDATIONS THROUGH PROPOSED ACTIONS

• US 20110264528A1
• Filed: 04/26/2010
• Published: 10/27/2011
• Est. Priority Date: 04/26/2010
• Status: Active Application

• Current Assignee: Qualcomm, Inc.
• Original Assignee: Qualcomm, Inc.
• Inventors: WHALE, Peter
• Application Number:
  US12/767,771
• Publication Number:
  US 20110264528A1
• Time in Patent Office: Days
• US Class Current: 705/14.58
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0282 Rating or review of business operators or products
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

Knowledge of a user'"'"'s profile (contextual and behavioral) can be used to predict the likely current real-time needs of the user. Confirmation of that need can be achieved by suggesting a number of personalized status updates (based on known profile information) in a form suitable for posting to micro-blogging sites. From this list, the user selects the most appropriate one to submit to a micro-blog. In doing so, valuable profile information is confirmed which allows real-time contextual recommendations to be generated to meet the recently identified need of the user. In one aspect, these recommendations comprise revenue generating opportunities.

Claims

1. A method for recommending an action to a user, comprising:

determining a human context corresponding to a user of a user device;

proposing a recommended action based on the human context;

receiving a response to the recommended action; and

communicating information based upon the response.

2. The method of claim 1, further comprising:

associating a third party with the user;

accessing a corresponding human context for the third party; and

determining the human context for the user based upon the corresponding human context for the third party.

3. The method of claim 1, further comprising:

proposing the recommended action by presenting a context message on a user interface of the user device;

receiving the response from the user via the user interface to the context message; and

communicating a posting to a social network based upon the response.

4. The method of claim 1, further comprising updating a profile of the user based upon the response from the user.

5. The method of claim 4, further comprising:

reporting contextual data to a network that maintains the profile of the user remote to the user device.

6. The method of claim 5, further comprising receiving the context message from the network.

7. The method of claim 5, further comprising receiving a transaction offer to present to the user via the user interface from the network based upon the profile, contextual message, and the response.

8. The method of claim 3, further comprising:

recommending a transaction offer related to the human context and the response; and

presenting the transaction offer on the user interface.

9. The method of claim 3, further comprising receiving a confirmation as the response to the context message.

10. The method of claim 9, further comprising:

proposing a plurality of context messages on the user interface of the user device;

receiving a confirmation of a selected one of the plurality of context messages; and

communicating the posting to the social network based on the selected one of the plurality of context messages.

11. The method of claim 9, further comprising filtering the posting prior to communicating to the social network.

12. The method of claim 11, further comprising determining the social network for receiving the posting.

13. The method of claim 12, further comprising:

accessing a constraint for communicating the posting to the social network; and

formatting the posting in accordance with the constraint.

14. The method of claim 3, further comprising:

determining a location of the user device; and

determining the human context based upon the location.

15. The method of claim 14, further comprising identifying the transaction offer based upon the location of the user device.

16. The method of claim 3, further comprising:

proposing a recommended action based on the human context related to a purchase transaction;

receiving the confirmation of the context messages to execute the purchase transaction; and

communicating the posting to the social network based upon the purchase transaction.

17. The method of claim 3, wherein the user device comprises a wireless device.

18. A computer program product for recommending an action to a user, comprising:

a computer-readable storage medium, comprising;

at least one instruction for causing a computer to determine a human context corresponding to a user of a user device;

at least one instruction for causing the computer to propose a recommended action based on the human context;

at least one instruction for causing the computer to receive a response to the recommended action; and

at least one instruction for causing the computer to communicate information based upon the response.

19. The computer program product of claim 18, further comprising:

at least one instruction for causing the computer to associate a third party with the user;

at least one instruction for causing the computer to access a corresponding human context for the third party; and

at least one instruction for causing the computer to determine the human context for the user based upon the corresponding human context for the third party.

20. The computer program product of claim 18, further comprising:

at least one instruction for causing the computer to propose the recommended action by presenting a context message on a user interface of the user device;

at least one instruction for causing the computer to receive the response from the user via the user interface to the context message; and

at least one instruction for causing the computer to communicate a posting to a social network based upon the response.

21. An apparatus for recommending an action to a user, comprising:

means for determining a human context corresponding to a user of a user device;

means for proposing a recommended action based on the human context;

means for receiving a response to the recommended action; and

means for communicating information based upon the response.

22. The apparatus of claim 21, further comprising:

means for associating a third party with the user;

means for accessing a corresponding human context for the third party; and

means for determining the human context for the user based upon the corresponding human context for the third party.

23. The apparatus of claim 21, further comprising:

means for proposing the recommended action by presenting a context message on a user interface of the user device;

means for receiving the response from the user via the user interface to the context message; and

means for communicating a posting to a social network based upon the response.

24. An apparatus for recommending an action to a user, comprising:

a user interface of a user device;

a computing platform for determining a human context corresponding to a user of the user device and for proposing a recommended action based on the human context, wherein the user interface is further for receiving a response to the recommended action; and

a network interface for communicating information based upon the response.

25. The apparatus of claim 24, wherein the computing platform is further for:

associating a third party with the user;

accessing a corresponding human context for the third party; and

determining the human context for the user based upon the corresponding human context for the third party.

26. The apparatus of claim 24, wherein the computing platform is further for proposing the recommended action by presenting a context message on a user interface of the user device, the user interface is further for receiving the response from the user via the user interface to the context message, and the network interface is further for communicating a posting to a social network based upon the response.

27. The apparatus of claim 26, wherein the computing platform is further for updating a profile of the user based upon the response from the user.

28. The apparatus of claim 27, further comprising a transmitter for reporting contextual data to a network that maintains the profile of the user remote to the user device.

29. The apparatus of claim 28, further comprising a receiver for receiving the context message from the network.

30. The apparatus of claim 28, further comprising a receiver for receiving a transaction offer to present to the user via the user interface from the network based upon the profile, contextual message, and the response.

31. The apparatus of claim 26, wherein the computing platform is further for recommending a transaction offer related to the human context and the response, and the user interface is further for presenting the transaction offer on the user interface.

32. The apparatus of claim 26, wherein the user interface is further for receiving a confirmation as the response to the context message.

33. The apparatus of claim 32, wherein the computing platform is further for proposing a plurality of context messages on the user interface of the user device, the user interface is further for receiving a confirmation of a selected one of the plurality of context messages, and the network interface is further for communicating the posting to the social network based on the selected one of the plurality of context messages.

34. The apparatus of claim 32, wherein the computing platform is further for filtering the posting prior to communicating to the social network.

35. The apparatus of claim 34, wherein the computing platform is further for determining the social network for receiving the posting.

36. The apparatus of claim 35, wherein the computing platform is further for accessing a constraint for communicating the posting to the social network and for formatting the posting in accordance with the constraint.

37. The apparatus of claim 26, wherein the computing platform is further for determining a location of the user device and for determining the human context based upon the location.

38. The apparatus of claim 37, wherein the computing platform is further for identifying the transaction offer based upon the location of the user device.

39. The apparatus of claim 26, wherein the computing platform is further for proposing a recommended action based on the human context related to a purchase transaction, the user interface is further for receiving the confirmation of the context messages to execute the purchase transaction, and the network interface is further for communicating the posting to the social network based upon the purchase transaction.

40. The apparatus of claim 26, wherein the user device comprises a wireless device.

41. A method for recommending an action to a user, comprising:

determining a human context corresponding to a user of a portable user device;

transmitting data to the portable user device to prompt proposing a recommended action based on the human context;

receiving a report from the portable user device based upon a response to the recommended action; and

communicating information based upon the response.

42. The method of claim 41, further comprising:

associating a third party with the user;

accessing a corresponding human context for the third party; and

determining the human context for the user based upon the corresponding human context for the third party.

43. The method of claim 41, further comprising:

proposing the recommended action by presenting a context message on a user interface of the user device;

receiving the response from the user via the user interface to the context message; and

communicating a posting to a social network based upon the response.

44. The method of claim 43, further comprising updating a profile of the user based upon the response from the user.

45. The method of claim 44, further comprising receiving a report of contextual data from the portable user device.

46. The method of claim 45, further comprising receiving the context message regarding usage selections made via the portable user device.

47. The method of claim 45, wherein transmitting the data further comprises transmitting a transaction offer to present to the user via the user interface based upon the profile, contextual message, and the response.

48. The method of claim 43, wherein transmitting the data further comprises transmitting a transaction offer related to the human context and the response to prompt the portable user device to present the transaction offer on the user interface.

49. The method of claim 43, wherein transmitting the data further comprises transmitting a plurality of transaction offers for selection by the portable user device in response to the human context and the response.

50. The method of claim 43, further comprising receiving a confirmation as the response to the context message.

51. The method of claim 50, further comprising:

transmitting a plurality of context messages to the portable user device for proposing on the user interface;

receiving a confirmation of a selected one of the plurality of context messages; and

communicating the posting to the social network based on the selected one of the plurality of context messages.

52. The method of claim 50, further comprising filtering the posting prior to communicating to the social network.

53. The method of claim 52, further comprising determining the social network for receiving the posting.

54. The method of claim 53, further comprising:

accessing a constraint for communicating the posting to the social network; and

formatting the posting in accordance with the constraint.

55. The method of claim 43, further comprising:

determining a location of the portable user device; and

determining the human context based upon the location.

56. The method of claim 55, further comprising identifying the transaction offer based upon the location of the portable user device.

57. A computer program product for recommending an action to a user, comprising:

a computer-readable storage medium, comprising;

at least one instruction for causing a computer to determine a human context corresponding to a user of a portable user device;

at least one instruction for causing the computer to transmit data to the portable user device to prompt proposing a recommended action based on the human context;

at least one instruction for causing the computer to receive a report from the portable user device based upon a response to the recommended action; and

at least one instruction for causing the computer to communicate information based upon the response.

58. The computer program product of claim 57, further comprising:

at least one instruction for causing the computer to associate a third party with the user;

at least one instruction for causing the computer to access a corresponding human context for the third party; and

at least one instruction for causing the computer to determine the human context for the user based upon the corresponding human context for the third party.

59. The computer program product of claim 57, further comprising:

at least one instruction for causing the computer to propose the recommended action by presenting a context message on a user interface of the user device;

at least one instruction for causing the computer to receive the response from the user via the user interface to the context message; and

at least one instruction for causing the computer to communicate a posting to a social network based upon the response.

60. An apparatus for recommending an action to a user, comprising:

means for determining a human context corresponding to a user of a portable user device;

means for transmitting data to the portable user device to prompt proposing a recommended action based on the human context;

means for receiving a report from the portable user device based upon a response to the recommended action; and

means for communicating information based upon the response.

61. The apparatus of claim 60, further comprising:

means for associating a third party with the user;

means for accessing a corresponding human context for the third party; and

means for determining the human context for the user based upon the corresponding human context for the third party.

62. The apparatus of claim 60, further comprising:

means for proposing the recommended action by presenting a context message on a user interface of the user device;

means for receiving the response from the user via the user interface to the context message; and

means for communicating a posting to a social network based upon the response.

63. An apparatus for recommending an action to a user, comprising:

a computing platform for determining a human context corresponding to a user of a portable user device;

a transmitter for transmitting data to the portable user device to prompt proposing a recommended action based on the human context;

a receiver for receiving a report from the portable user device based upon a response to the recommended action; and

a network interface for communicating information based upon the response.

64. The apparatus of claim 63, wherein the computing platform is further for

associating a third party with the user;

accessing a corresponding human context for the third party; and

determining the human context for the user based upon the corresponding human context for the third party.

65. The apparatus of claim 63, wherein the transmitter is further for transmitting to the portable user device to prompt proposing the recommended action by presenting a context message on a user interface of the user device;

the receiver is further for receiving the response from the user via the user interface to the context message; and

the network interface is further for communicating a posting to a social network based upon the response.

66. The apparatus of claim 65, wherein the computing platform is further for updating a profile of the user based upon the response from the user.

67. The apparatus of claim 66, wherein the receiver is further for receiving a report of contextual data from the portable user device.

68. The apparatus of claim 67, wherein the receiver is further for receiving the context message regarding usage selections made via the portable user device.

69. The apparatus of claim 67, wherein the transmitter is further for transmitting a transaction offer to present to the user via the user interface based upon the profile, contextual message, and the response.

70. The apparatus of claim 65, wherein the transmitter is further for transmitting a transaction offer related to the human context and the response to prompt the portable user device to present the transaction offer on the user interface.

71. The apparatus of claim 65, wherein the transmitter is further for transmitting a plurality of transaction offers for selection by the portable user device in response to the human context and the response.

72. The apparatus of claim 65, wherein the receiver is further for receiving a confirmation as the response to the context message.

73. The apparatus of claim 72, wherein the transmitter is further for transmitting a plurality of context messages to the portable user device for proposing on the user interface, wherein the receiver is further for receiving a confirmation of a selected one of the plurality of context messages, and

wherein the network interface is further for communicating the posting to the social network based on the selected one of the plurality of context messages.

74. The apparatus of claim 72, wherein the computing platform is further for filtering the posting prior to communicating to the social network.

75. The apparatus of claim 74, wherein the computing platform is further for determining the social network for receiving the posting.

76. The apparatus of claim 65, wherein the computing platform is further for accessing a constraint for communicating the posting to the social network, and for formatting the posting in accordance with the constraint.

77. The apparatus of claim 65, wherein the computing platform is further for determining a location of the portable user device and for determining the human context based upon the location.

78. The apparatus of claim 77, wherein the computing platform is further for identifying the transaction offer based upon the location of the portable user device.

79. At least one processor for recommending an action to a user, comprising:

a module for determining a human context corresponding to a user of a user device;

a module for proposing a recommended action based on the human context;

a module for receiving a response to the recommended action; and

a module for communicating information based upon the response.

80. The at least one processor of claim 79, further comprising:

a module for associating a third party with the user;

a module for accessing a corresponding human context for the third party; and

a module for determining the human context for the user based upon the corresponding human context for the third party.

81. The at least one processor of claim 79, further comprising:

a module for proposing the recommended action by presenting a context message on a user interface of the user device;

a module for receiving the response from the user via the user interface to the context message; and

a module for communicating a posting to a social network based upon the response.

82. At least one processor for recommending an action to a user, comprising:

a module for determining a human context corresponding to a user of a portable user device;

a module for transmitting data to the portable user device to prompt proposing a recommended action based on the human context;

a module for receiving a report from the portable user device based upon a response to the recommended action; and

a module for communicating information based upon the response.

83. The at least one processor of claim 82, further comprising:

a module for associating a third party with the user;

a module for accessing a corresponding human context for the third party; and

a module for determining the human context for the user based upon the corresponding human context for the third party.

84. The at least one processor of claim 82, further comprising:

a module for proposing the recommended action by presenting a context message on a user interface of the user device;

a module for receiving the response from the user via the user interface to the context message; and

a module for communicating a posting to a social network based upon the response.