Profile Advertisements
First Claim
1. A computer-implemented method for determining personal advertisements for display with personal content in an online social network, the method comprising:
- obtaining, using a computer system, personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network;
obtaining, using the computer system, information that characterizes a personal advertisement that advertises a second member of the online social network;
comparing, using the computer system, the personal content for the first member to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and
providing the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member, the personal advertisement including a link to a document for the second member on the online social network.
2 Assignments
0 Petitions
Accused Products
Abstract
In one aspect, this application describes a method for determining personal advertisements for display with personal content in an online social network. The method includes obtaining personal content for a first member of an online social network, and obtaining information that characterizes a personal advertisement that advertises a second member of the online social network. The method also includes comparing the personal content for the first member to the information that characterizes the personal advertisement to determine whether the personal advertisement is related to the personal content for the first member, without determining whether the first member is related to the second member in the online social network. The method also includes providing the personal advertisement for display with the document for the first member in response to determining that the information that characterizes the personal advertisement is related to the personal content for the first member.
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Citations
20 Claims
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1. A computer-implemented method for determining personal advertisements for display with personal content in an online social network, the method comprising:
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obtaining, using a computer system, personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network; obtaining, using the computer system, information that characterizes a personal advertisement that advertises a second member of the online social network; comparing, using the computer system, the personal content for the first member to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and providing the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member, the personal advertisement including a link to a document for the second member on the online social network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A computer-readable storage medium storing instructions that, when executed by one or more processing devices, cause the processing devices to perform operations comprising:
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obtaining, using a computer system, personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network; obtaining, using the computer system, information that characterizes a personal advertisement that advertises a second member of the online social network; comparing, using the computer system, the personal content for the first member to the information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and providing the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member, the personal advertisement including a link to a document for the second member on the online social network. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-implemented system for providing personal advertisements for display with personal content in an online social network, the system comprising:
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an electronic document crawler executing on a computer system to obtain personal content for a first member of an online social network, the personal content corresponding to content included in a document for the first member on the online social network; a personal advertisement database to store a personal advertisement that advertises a second member of the online social network, the personal advertisement including a link to a document for the second member on the online social network; a profile matcher executing on the computer system to compare the personal content for the first member to information that characterizes the personal advertisement to determine whether at least a portion of the personal advertisement is related to at least a portion of the personal content for the first member, without determining whether the first member is related to the second member in the online social network; and an interface to provide the personal advertisement for display with the document for the first member in response to determining that at least a portion of the information that characterizes the personal advertisement is related to at least a portion of the personal content for the first member. - View Dependent Claims (18, 19, 20)
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Specification